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1: Checkout Form Placement

Checkout optimization is all about making your products easy for customers to buy. One of the easiest techniques to accomplish this is through careful the placement of checkout forms.

It is essential to have the checkout page easily accessible to customers who are interested in purchasing. As an example, put the checkout form directly on the product page rather than making customers search for their buying options.

By putting your checkout form close to the most compelling details about your product, you can quickly reduce the steps customers must take to convert.

2: Maintain Comprehensive Payment Acceptance

The requirement that customers find another payment option could significantly hinder the checkout process. Therefore, to optimize and speed up the checkout process the online store must accept a wide variety of payment options for customers.

The online payments industry is changing constantly, it may be difficult to keep pace with each new payment method. Instead, concentrate on the most well-known selections and build up your compatibility from there.

3: Eliminate Unnecessary Formula Fields

The removal of unnecessary forms is the most effective method to streamline your checkout process. This not only makes the buying process quicker and easier, but it reduces the chance of errors by the customer, which is known as a reason for cart abandonment.

In this case, for example, applying customer coupons is an easy way to eliminate a checkout form step. It is reported that coupons boost conversion rates by 41%. However, it can be difficult for consumers to locate coupons and then manually input information to get a discount. If you can pre-apply coupons you can ease the burden of customers and see your earnings increase.

4: Keeping up with Website UX

There is nothing that deters customers from purchasing like a slow, overwhelmed site that has a bad user experience. When you consider that checkout UX is a unique process It is absolutely dependent on your site's UX. So take a moment to ensure your website is quick, secure, and user-friendly.

5: Upsells and Order Bumps

• Order Bumps recommend recommended items or special offers to customers prior to they check out. With our quick guide, you can increase sales by using order bumps within minutes.

A modern e-commerce platform can allow you to integrate these features to your checkout process simple, so you'll be able to sit back and let your bank balance expand.

6: Delivery and Shipping Options

It's all happened to us at the last step of a checkout process--only to find the shipping costs are more than what you can afford to spend. It can result in the abandonment of your cart and loss of sales. According to data from the Baymard Institute suggests 48% of shoppers abandon their shopping carts because of excessive charges when they check out. Yet, some basic shipping and delivery concerns can improve this step of the checkout process.

Shipping for Physical Product Sellers

The cost of shipping can be high and slow for physical sellers. However, there are several ways of easing the hassle of shipping at checkout:

• Be transparent about processing times and the time that customers can be expecting to receive their package. It's better to underestimate your processing time than have customers dissatisfied by delayed delivery.
• Some sellers find more satisfaction when they increase the cost of items to offset the cost of delivery and offer no-cost shipping.
• Give a range of different shipping options for customers to balance their budget vs. their expectations of delivery.

Digital Product Delivery

Naturally, shipping costs are not a concern for digital product sellers. However, delivery timelines and delays in technology can cause difficulties during payment.

• Work with an e-commerce platform offering automatic delivery of compatible digital goods. For example, Auto-Enroll(tm) technology that directs customers straight to their on-line course at checkout, allowing sellers to achieve 30% more sales.
• If your product cannot be instantly delivered, make clear your timeframe for customizations and delivery.
• Think about offering a faster electronic product delivery and processing with a modest cost.

7: Follow-Up with Customers

After customers pay for the product, they'll expect your item to arrive. You can put their mind at ease with an email follow-up.

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