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Feb 10, 2023

1) Online vs. In-Person Sales

In the beginning, before you get into online sales trends, you could be wondering whether e-commerce is the best option for you. According to the Quarterly Retail E-Commerce Sales Report of the Department of Commerce, online sales have steadily increased through 2022. It continued to increase regardless of the fact that the restriction on shopping in person was eliminated completely. We can expect these trends to continue throughout 2023, and possibly beyond.

What do these implications mean for creators of content? While you might be planning to start a shop when the revenue begins to come in, e-commerce is likely to bring in more stable revenue over the long term. Online sales may also give creators other benefits such as:

  • Advantages of overhead: Retail shops could be costing thousands of dollars each month in rent, utility, maintenance, and staffing. You can also join with a reputable web-based sales platform (like ) and pay only an incredibly small percentage of the price.
  • The time and effort required to set up the foundation for an online shop can be expensive, time-consuming as well as stress-inducing. These challenges create a lot of possibilities for those who create of content to get disillusioned and resist starting. But, with a reputable eCommerce site that you can use all of the tools available to help you get selling online immediately.

Profitability is key in the process of monetizing your efforts. What is the method by which content creators can earn income? Our 2022 Content Entrepreneur Benchmark Research offers insight that can forecast the most lucrative channels for your brand.

We predict that the trend towards checkouts are predicted to increase by 2023. Many creators are likely to utilize e-commerce platforms that offer customized and automated checkout options.

4.) Live Sales Streaming The Emergence of Live Commerce

Influencers and content creators are aware of the purchasing power of social media. Therefore, they are posed to thrive in the current trend in sales that includes live sales.

Live Commerce is a method that encourages viewers to purchase the products featured in the livestream they're watching. Through providing hyperlinks to page of the item, along with an automated checkout process, viewers can buy while they watch the stream.

According to Statistica, livestream sales were worth 17 billion dollars in the US in 2022. According to Statistica, the amount is expected to increase by a third within of the next 3 years. If you want to maximize the influence of livestreams and keep ahead of this expanding trend until 2023.

  • Credit and debit cards In an era where traditional methods of payment are losing market share to modern alternatives, debit and credit cards are in the top spot on the list of. Based on data obtained through WorldPay Credit cards are still anticipated to comprise 20.8 percent of online transactions by 2024. Meanwhile, debit card transactions are predicted to comprise 12.0% of online purchases.
  • Mobile apps for payment: The data obtained through Insider Intelligence suggests that the 2023 market's year-end is predicted to be $1.152 trillion in mobile payments applications. This includes PayPal as well as Zelle. Payments made without mobile application compatibility could render your business's branding unaccessible to transactions that are crucial for your business.
  • Mobile wallets: Apple Pay, Google Pay, Samsung Pay, as and various other mobile wallets have exploded in the last few years in terms of popularity. They are secure and easy to use. choices are expected to account for 51.7 per cent of transactions in electronic commerce by 2024.
  • BNPL: Buy now, buy later (BNPL) Methods of payment are growing in the market. A popular instance is Klarna the BNPL platform that splits customer purchases into four interest-free payments. Afterpay as well as Affirm have significant stakes in the same sector. As per Juniper Research, the e-commerce market was home to around 360 million BNPL customers by 2022. It is predicted to rise to the 300 million mark in 2027.

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