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1) Online vs. In-Person Sales
Before we dive into trends for online sales you might wonder if e-commerce is the right direction for you. Based on the Quarterly Retail E-Commerce Sales Report of the Department of Commerce, online sales steadily increased throughout 2022. The increase continued to grow regardless of the fact that online shopping restrictions were removed. These trends are likely to continue through 2023 and into the future.
What does this mean for creators of content? Although you may be preparing to start a shop when the revenue begins to come in online, it is more likely that e-commerce can be a steady source of income long-term. E-commerce also offers creators many benefits. These include:
- Advantages over overheads: Retail storefronts could cost thousands of dollars each month to rent, utilities, maintenance, and staffing. In addition, you could partner with a trusted online sales platform (like ) with less than.
- The time and effort required to set the retail store up can be time-consuming, expensive and extremely stressful. These challenges create a lot of opportunities for content creators to feel overwhelmed and shy away from starting. With a reliable online store, you will be able to get all the resources and support you need to get selling on the internet immediately.
2) The Monetization of Content Creation Trends
Profitability is key when it comes to making money from your work. How are creators of content making money? This Tilt's 2022 Content Entrepreneur Benchmark Research offers insight that will predict the most profitable outlets for your business.
3) Find out the latest trends in 2023
We predict that checkout trends will continue to grow until 2023. Many creators are likely to choose e-commerce sites that provide customizable and automated checkout procedures.
4.) Live Sales Streaming: Rise of Live Commerce
The influencers and creators of content know the power to purchase from social media. This is why they are posed to thrive in the current trend in sales called live commerce.
Live commerce refers to the act of prompting audiences to buy the items featured on a livestream while they are watching. by providing links to page of the product with an automated checkout , users are able to purchase the item as they watch a streaming.
According to Statistica the livestream market accounted for 17 billion dollars in the US in 2022--and they expect the figure to increase by three times over the next 3 years. If you can capitalize on your livestream's influence, you will be ahead of the growing trend in 2023.
5) Popular Payment Methods
- Credit and debit cards In a time when more traditional options for payment are losing ground to newer options however, debit and credit cards are still at the top of the list. According to research obtained from WorldPay, credit cards are still expected to be the main source of 20.8 percent of all online payments until 2024. Meanwhile, debit card purchases will account for 12.0 percent of all online transactions.
- Mobile Payment Apps: Information from Insider Intelligence suggests that the 2023 market will see $1.152 trillion through mobile payment apps, including PayPal as well as Zelle. Monetizing without mobile payment app compatibility can make your business unobtainable to important transactions.
- Mobile Wallets: Apple Pay, Google Pay, Samsung Pay, along with other mobile wallets, have seen a huge increase in their popularity over the past few times. They are simple and safe payments are predicted to account for 51.7 per cent of electronic commerce transactions by 2024.
- BNPPL: Buy now and pay in the future (BNPL) Payment methods have been gaining traction. One popular example is Klarna which is a BNPL platform that splits purchases into four interest-free payments. Afterpay and Affirm have significant stakes in this sector as well. As per Juniper Research, the e-commerce market was populated by 360 million BNPL customers in 2022. That amount is projected to rise to the number of 900 million in 2027.