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Google Analytics is a free online application that offers an outline for success in online sales. For people who are unfamiliar with the marketplace, Google Analytics can seem to be the most daunting part beginning. It is, however, incredibly easy to use when you have the proper guidance. This article will take a look at 5 things you should know about Google Analytics tracking for eCommerce sites.
1: It Is Simpler Than It Looks
The first thing you should be aware of when entering the world of Google Analytics is that it seems complicated and complex. It is actually simpler than you think.
Google Analytics launched in November of 2005. Since it was first introduced it has been updated numerous times. 16 version updates are scheduled to be released by 2021. Every time an update is released, Google Analytics becomes a bit more sophisticated and more friendly for users. In fact, it takes just 3 simple steps to set up your eCommerce tracking with Google Analytics.
2. How do I set-up Google Analytics eCommerce Tracking?
Naturally, the process of integrating Google Analytics into your selling platform will depend on the level of sensitivity your site has to Google Analytics. In the case of websites, there are just 3 steps:
- Enable Enhanced eCommerce Tracking in Google Analytics
- Embed Google's Global Site Tag Into Your Products
- Allow Google Analytics eCommerce Tracking In Your Marketplace Settings
Read our complete tutorial (with pictures) for setting up Google Analytics monitoring here.
3. What's the Reason I need Google Analytics to help me with my eCommerce?
The more info you have to help you increase sales, the better. Without accurate data, your business online is selling in the dark. This tool aids sellers in understanding how customers interact across their websites and applications. Google Analytics will tell you:
- The number of views that certain products have had, which will help you know where to ramp up production.
- What is the source of your traffic via? Are users able to access your site through an external link to your social media websites? or via an internet search? Knowing how your customers come across your business can allow you to expand and improve your selling strategies.
4 How accurate is Google Analytics eCommerce Tracking?
Do you want the app to not record? The tracking is what fuels Google Analytics' fire. When users block cookies or choose to opt out of tracking, Google Analytics will go completely blind to their data. So, there's the possibility that your site has seen more interactions from consumers as compared to Google Analytics reports.
However, the data that Google Analytics can track is very accurate. Google Analytics has an automated filter to exclude bots and spiders (web crawlers operated by the search engines) from data.
5. How Can I Contact Help With Google Analytics?
offers paid services which you can use for Google Analytics support:
- Grow Membership Level: Our Grow Membership level gives you access to 1-on-1 support with experts, which includes questions regarding Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels You will have a designated professional who is assigned to your account. They will guide the process of setting up your Google Analytics setup or help you resolve any problems you may have with the platform.
What is the difference between Google Analytics 4 and Google Analytics 4.
Like we said, Google Analytics is constantly evolving--and Google is going through an important platform change. The new Google Analytics 4 offers updated privacy features, improvements in integrations, improved monitoring, and more intelligent analytics fueled by Google's Machine learning technology. The eCommerce platform supports both Universal Analytics and the new Google Analytics 4. Be on the lookout for our guide on GA4 coming in the near future.