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It's happened before. It's when you go to a website, looking for a product or service you need but without warning, you're lost- lost in a sea of pop-ups and confusing text, and unclear directions. You are unable to find what you're searching for, and you leave from the site without purchasing any product, feeling frustrated and annoyed with the entire experience.

It's not how you would want your customers experience. Prioritizing customer service can prevent this from happening on your sales page.

It is essential to think about the User Experience (UX) in the design of your sales pages. UX encompasses every aspect of the interaction between the customer and the organization, its services, and its products. It also includes how they feel about their time spent on the website.

For your users to make the most of your content and enjoy their visit to your website make sure you design your page with them with them in mind. This is how you can do it:

1. Find out about Your Public

Determine who is likely to be interested in your offerings to them, and then focus on their needs. Are your customers knowledgeable regarding your products or services? Or do you need to give some information on your homepage? Do your clients require a service you don't provide- if so, can you make your site more accessible in order to fulfill the need of them?

Ask your audience for feedback when they have finished their shopping the site. Be open to their feedback. You never know what feedback can give you a great idea to boost your sales!

When you have a better understanding of your clients, you can streamline the sales page of your website to direct them towards what they need and eliminate any unnecessary content that distracts them from checking out.

2. Be Accessible

Accessibility is huge in the present UX area, however its popularity isn't the reason why you shouldn't design to accommodate it. The ability to make your content accessible to people with disabilities expands the audience you reach and breaks away barriers that would otherwise limit people from accessing your content.

Here are some ways to make your sales page easily accessible

• Choose high contrast text and backgrounds. If your page's background is white, use black text and the reverse. Use color not as the only method to identify links. For instance, if you have a link that is red, while another is green, people who is colorblind might not be able to discern the different. Another method to distinguish the links is using forms to help users navigate (ie: "Click the square button").
• Include closed captions in your video or audio files. Though manually entering captions for your video or audio isn't the most fun task but it's vital for hearing impaired people to be able to use this feature. There are AI tools that automatize captions for you, or you can hire a freelancer to finish the task for your.
• Beware of strobing lights and rapidly changing brightness levels, which may negatively affect people with photosensitivity or people who suffer from epilepsy. Some websites should feel like a dance party, but the sales page you are on isn't among them.

Accessibility is not a one-and-done fix, and it's best to be aware of it when you're creating something new for your sales pages. Take a look at the Web Accessibility Initiative to keep your website updated with the latest requirements.

3. Keep it consistent

Make use of the same terminology in reference to your items across the entire site so that your visitors aren't getting disoriented. Don't call your the same product as a pamphlet, instruction manual, a comprehensive non-fiction guidebook as well as a guidebook companion within the same web page. Make sure you stick to one brand name so your audience will understand the product they're purchasing.

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By following these guidelines, you'll be now ready to review your website's sales pages and make sure it meets the new UX requirements!

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