Which Social Media Networks Are Right for Your Brand?
If you're brand new to the world of eCommerce, chances are pretty sure that you've thought about creating one or two social media profiles for your business. Social media evolves like winds, so if you consider that a Facebook page is all you need to reach your customers... then it could be a bit of a surprise.
There's always more possibilities. Each network has their own advantages and pitfalls as well as specific guidelines that must be adhered to.
This week, we'll discuss what you need to consider when deciding what social media platform is best suited to marketing your eCommerce company. This article will explain why it's important to choose carefully, as well as a close examination of major platforms like Facebook, Twitter, Pinterest along with other platforms so you'll be able to determine whether or not they're a good fit for you.
It is crucial to select the right network
For a shop owner you have a lot of time. There are many other things you have to do without throwing social media into the mix. However, since it's now essential to an effective marketing strategy and the presence of your company is valued from your clients and prospects, it's an essential part of your business.
It's not the case which says that you must have a presence on each and every social media network but. In fact, for some stores, it is considered to be unimportant to create a Pinterest page or a LinkedIn profile, because their customers simply do not utilize these apps or platforms. It's a waste of time is something you should avoid, because it keeps you from focusing on the actions that bring the highest sum of money.
That's why it's so important to choose the right social media networks for your organization. Picking the platforms where there is the highest chance at connecting with your ideal audience or even your existing customers, means you'll waste much less time and earn greater profits. You won't have to fight so hard to get the results you want. Imagine it as choosing the "path that has the least resistance" -- which path can you go that you'll have to perform most work in order to reap the highest return?
If you carefully evaluate every network, and choosing the right one to suit you-- where you have your current customers, and where your business is most appropriate -- you'll be successful in being able to optimize your time , and make sure that you get the highest return on your investment. In this regard, here are some things to take into consideration for each significant social media site, including who utilizes each to the types of content that succeed on them.
Facebook is the perfect platform to target marketing of your product
Since the beginning of the year, Facebook has slowly reduced the organic reach of pages. This has drastically limited their content's exposure are getting in the News Feed, a change so ire-inducing that the company required an FAQ regarding it. A few reports suggest that the vast majority of organic brands posts are now able to reach just 2% of their users. This means fewer visits, clicks, and a lower revenue for the items or posts you post about on your Page.
However, this doesn't mean that you have to give up Facebook However. If you've built up a Page full of Likes, or you're seeing that your current page growing with a regularity it is possible to take advantage of this audience. The best method to accomplish this is to use .
Since Facebook is no longer reliable in sending even your most engaging content and product news to your customers, the best usage of this platform is to deliver your most crucial news using pay-per-click. This might mean boosting a post on your page or, in other words, paying to push it into News Feeds. This could mean targeted at visitors to your site with an ad urging users to visit your site so they don't miss a good deal.
The good thing about this kind of Facebook usage is that virtually any company can use it and have a similar chance of achievement. Furthermore, promoted posts and remarketing ads are shown to existing fans and those who have already been to your site, or visited it, so they're highly relevant, targeted material -- and much more relevant than an ad displayed to someone who's never heard of your brand prior to now.
However, the downside, is that you have to cover the cost of ads. If you have the proper material, ads that are well-written can perform very well and potentially make you a lot of revenue.
Twitter is the best choice for creative posts, discussions and social interaction
19 percent of the adult population currently uses Twitter according to Pew research, and most are under 50. The network is limited in the length of your tweets to 140 characters, has long been used by brands if only because so many of their customers use the platform. However, does every company have to have a presence on Twitter? Are certain businesses able to achieve more success here more than others?
Rather than specific types of companies that have been successful on Twitter however, it seems that the type of content influence how effective you are in this social media platform. A study showed that videos outperformed images, links to how-to and blog entries beat all other types by the quantity of retweets received, and that users who tweeted quotes gained an increase of 43% in followers over those who did not.
If your eCommerce company -- regardless of what it is you actually sell tweets links to interesting content, posts images, and occasionally offers motivational quotes (provided they have something to do with your company which is) You appear to stand a greater chance of attracting clicks, retweets, and followers than brands who aren't doing any of that.
This aside, Twitter is really the best place for brands to engage in a conversation with its customers. Since the platform is popular and accessible and takes less time to compose a tweet than an email and you'll likely get inquiries, feedback, and criticisms on this page. If you respond quickly and in a timely manner, research shows that this good experience may help motivate more sales. Prepare yourself to monitor the comments and then respond accordingly!
Pinterest is the perfect place to find beauty, food and fashion labels
Pinterest, the network that allows you to search for images, find, and save "creative concepts" through pins and continues to expand each year. The most recent data indicate that approximately 28% of all adult Internet users are using this website.
The numbers may not be impressive by itself however, what's important concerning Pinterest is the demographic that uses it. According to eMarketer, 85% of the users of Pinterest is comprised of females.
Also, take a look at this Millward Brown research and find the majority of Pinterest customers -- which is 87 percent have actually purchased items they discovered on the site! -- say they use the site to find products to buy from five main categories: food, home decor, clothing/accessories, hair/beauty, and health/fitness.
What does this mean to your business? The answer is, if your online store offers products in any of these categories it's likely that you'll realize that Pinterest is the perfect choice for your business. The majority of users discover and repin content from the areas with the intention of purchasing, and when the images you're sharing are attractive and unique, you have the potential to make more purchases through Pinterest more than any other social network.
Instagram: best for brands that sell attractive physical products
Almost half of Instagram's 300 million active monthly users log in daily as per the new research that has been conducted on this growth Instagram-like social media site that is based on photos. The popularity of Instagram among consumers, simple system for publishing photos, and its relative ease of use for companies -- no content is ever blocked to be hidden, hidden, or unintentionally in your feed -- make it an ideal pick for most eCommerce businesses.
LinkedIn is suitable for culture, company news, as well as for advancing your career
LinkedIn is currently utilized by around 28% of online adults. It's the sole social network that has users who are significantly more likely to be in the 30-64 age bracket than between the ages of 18 and 29 The majority of users are by those who are college graduates.
The LinkedIn network can be a challenge for brands. Because most users rely on LinkedIn to do things related to their careers like connecting with their colleagues, finding jobs, and often reading news and other content that isn't connected to your brand could be a failure. LinkedIn's Company Pages can be created to attract potential employers as well as those who are interested in the brand you represent, therefore this is one of the times you can benefit to promote your personal brand frequently.
Due to this, LinkedIn can be used to serve its purpose of attracting customers to your business from a business perspective. It's not likely that users are following you as they are looking to purchase from you. Instead, they will more likely join you because they would like to work at your company or interact with you in a different manner. posting company news, providing information regarding your work organization's culture, or posting job openings will help you build a positive image on this site.
Networks that specialize in niches like Vine, Snapchat, and Meerkat Take care when using these networks
It's easy to get immersed in social media trends. Each time you discover a new or emerging network, you're probably looking forward to trying each hot new app for your own use. But before you start sending pictures to customers or streaming live videos for your site customers, think carefully about the benefits over time from each of these new or niche networks.
A crucial fact you must be mindful of is the fact that social networks often emerge without any standardization, guidelines, or options. Because they're created with users in mind, and not businesses brands, features that are brand-related tend to be introduced much later, and they might restrict the you're doing, or stop abruptly the revenue stream you've relied on for years.
As we've said in the past that your time is valuable. Don't make a decision to invest in an online social network just because it's cool or has a trending status. Invest in one which your intended audience is attracted to, has set expectations for brands, and will provide long-term advantages to your business, such as increased revenue or easier communication with your customers.
The best way to pick the most appropriate networks
Selecting the best social media platform you can promote your eCommerce business could be a challenge. When you start, you might be fearful of investing too much time with little or any return or advertising dollars that don't result in purchases. However, by doing your research beforehand and understanding what every platform offers and your business, you have more likelihood of achieving success with social media than a business who is a sign-up for any option.
The tips we have provided in this post have given you a good starting point for deciding how you can launch your social media presence.
If you have additional concerns about choosing the best networks for your business Contact us via the comments.