When Price Doesn't Matter 10 Reasons Why Customers Purchase -

Entrepreneurs and business owners sometimes fall for the illusion or fear that customers would only purchase their products or services if they are offered at cheap costs. But price isn't usually the primary reason why people purchase an item or service.

If that were true it would mean that the most affordable house brands in grocery stores are bound to outsell other brands. Most people would purchase coffee directly from the can , instead of buying it from your local specialty shop, that costs ten times as much. The majority of people would drive than take a plane. Also, no one will dine out in restaurants ever since it is more cooking at home.

When you think about it, you see that there are many reasons that customers purchase products or services, besides cost.

These factors should play a great role in your choice of language when marketing your products.

There's always going to be an organization that is willing to pay more than you. Avoid getting caught up in the battle to the bottom which you'll not be a winner. All that does is eat off your profits margins.

Here are ten main reasons people purchase products that could be used to break price resistance.

1. These are top quality

The majority of people rather pay more for something that will last.

Paint brushes can be purchased at hardware stores for just a couple of dollars. But the bristles start falling out after the first time you use them however they aren't able to paint as smooth or effortlessly, especially when it comes to edges and corners. They're basically single-use brushes, and the work is more difficult for just that one use.

It is also possible to purchase brushes at ten times the price in paint stores. But you can re-use them dozens of times and they work beautifully even in the most difficult places. The quality is more than worth the price.

Make sure you emphasize the high quality of your product. your customers will be willing to pay a higher price for the product.

2. They fulfill a need

Needs go beyond food and water. Health products, home repair equipment, clothing and more -- we require a lot of items. And do we want the most affordable product and most effectively meets the need?

Similar to water. A majority of the U.S. have drinkable tap water. It's generally free to drink. If consumers bought water by price by itself, virtually no one would ever buy water in bottles. However, it's still a huge industry.

Your task is to be focused on the need your product fulfills and solves, as well as the issue it addresses or solves, and what solution it can provide as well as how better, easier, stronger and faster and simpler it will make life easier for people after their needs was satisfied. Your customers will pay more for that.

3. These are investments

For B2B products and services especially, many buyers make purchases as an investment. Online courses fit this category. There's not a lot of reason why anyone is required to attend an online class. However, there's value in the knowledge that they'll gain and for certain, that's worth paying for. That's why many people pay to attend seminars and books that are related to their field.

People can also make investments into their health. It is possible to invest at home. You can invest into the future of their family. There are many investments that are not financial.

If you are selling anything that can be viewed as an investment to a buyer, use it in your language of marketing.

4. They are a part of an individual's character

The products we purchase represent an aspect of who they are. It could be due to the language they speak, their culture or religion. It may be related to the club or organization which they are part of. The idea could be derived out of a company or business group they're a part of.

Identity is powerful. This is the 'community' term that is often used in marketing. Inviting people into your network simply means you've made your business as well as its offerings an integral part of the persona of your customers. When you've achieved this, the price is significant factor in the event that buyers purchase from your company.

5. They are in line with the values of people.

Values and identity are different, but the power that drives them is similar. They are the result of our values and values -- the way we see the world and how we want to engage with it and improve it.

A common value showing up in the world of marketing is the environmental aspect. Many people don't care about this However, a significant number of people do. And they are looking for businesses or products that reflect their ideals on this subject.

6. They're easy to use

Convenience is among the most powerful reasons why consumers purchase products and services.

It's a struggle to live a life that is difficult. So much time gets wasted. So many things take much longer to resolve than we would like. Anything that could save us both time and effort is worthy of attention. If it's able to deliver in a big way that's worth the price as the cost won't deter us.

It's probably the most important of benefits offered by the majority of software products and services -"look at all the time you'll save! "look at all the hours you'll be able to save!"

Convenience, and sometimes need, is also why some people pay more for rush shipping.

This is a good time to note that smart marketers will look at ways to stimulate different buyer motives to purchase the same item. For example, buying to ensure quality can be more convenient, because this means that the buyer won't need to waste time repairing or replacing the product they bought. If the item also serves the needs of their customers and is in line to their beliefs, then that's a huge win for the buyer. Cost will almost be not a factor.

7. They can affect the way people interact with each other.

One reason people purchase is due to how the products will look at the other. Related to this is the worry of being left out and FOMO. Everybody else uses this tool, therefore I need it too.

Social status is more than simply anxiety. One might decide to buy a car due to the impression they think it makes. Fashionable clothes make their appearance stand out or communicate messages they like. Therefore, social status is able to align with identity and values, as well.

Many people eat food, and then discuss it on social media. Why? Because they want people to know the great dinner they've just purchased, and they'll want to have it as well. Do you know how many people who snap photographs of their food discuss the cost? Not many.

8. They're for kids

It doesn't only apply to parents. It applies to relatives, grandparents, uncles, acquaintances, those who attend their birthday celebrations, and even coworkers.

What are the main reasons people buy gifts for their children? The price might matter. However, what is more important is the role that the present will play in the kid's life. The top three reasons to buy toys for children include:

• Education
• Experiential
• Enjoyment

In the case of educational toys and experiences You're helping develop your child's brain. This makes the child smarter and growing their reasoning and thinking skills. Your child's future is being shaped through a book, game or puzzle, as well as a ticket to the museum of science.

Parents buy kid-friendly experiences as they wish to leave their children a lifetime of memories. They want the kid to explore new experiences, experience new foods, see new places explore new places, take new risks, or improve the use of their hands. They would like the child to keep the memory and connect that memory with them -- because they gave the gift.

They also buy gifts that kids will enjoy. Being able to see the child smile and delighted with the gift is a great experience even if they spent ten bucks over what they budgeted.'

9. They improve security or privacy

Are you more likely to buy an inexpensive lock to secure your doors, than a $50 one? You can't say "Well, all things being equally, I'd choose the lock for $20." You can't say that everything is not equal. This is why the second lock is more expensive. The second one is likely to have stronger metals, more durable components, more intricate locking mechanisms that are difficult to choose, as well as other benefits. It might also just look better -- there's an element of social standing.

A good door lock appeals to the highest quality, value (look at the things it safeguards) and security, as well as values, and social status. On top of that, it fulfills the needs of.

A few products are equipped with GPS tags. This can be a great security incentive since the person wearing it will be able to locate them in the event of a mishap. You see these in outdoor apparel and kids' backpacks. It can also be a demotivator for privacy reasons -Not everyone would like to be traced anywhere they go.

Security and privacy sometimes go hand in hand sometimes, while other times they oppose the other. You can have products that appeal to either of them, or both at the same time.

And this applies to products, as well. A promise not to share data on an email registration form for example is an appeal to the insecurity and privacy.

10. It's something that people want

There's an old kids' bookcalled Alexander who used to be Rich on a Sunday , where a little boy invests in and wastes the entire cash he receives from someone close to him. In one instance, he visits an estate sale and declares:

"I was looking at a partially melted candle. I needed the candle. I was looking at a bear using only one eye. I wanted to see that bear. I opened the deck of cards which was perfect except no seven of clubs or diamonds. I did not need the seven, or the two."

He was sure he would need any of the items. However, he definitely wanted them, and he sacrificed a lot of his remaining money to get them.

The majority of people buy products solely because of the fact the fact that they like them. If your product sales fall into this category, don't feel insecure about the fact that it. Every product doesn't have to meet a need and serve some noble goal or represent an ideal that goes back hundreds of years.

Sometimes, you just want an ice cream bar.

So don't be so quick to discount.

If your product is sought-after by people and you are able to convince any, two, or several of the buyer reasons listed it isn't necessary to lower your prices.

If you are aware of your target market, and understand what's motivating customers to purchase your goods and then you target them based on that, and make the price a formality.

Use buyer's motivations in your marketing

Your headlines, subheadings, advertisements, as well as call to action should be designed with the buyer's needs to be in the forefront. Use every opportunity to draw attention to the reasons why people purchase so that those feelings and motivations are on the mind of customers while they're considering what they want they want to purchase.

Cost will play a role. But it shouldn't be the only thing people are thinking about. When all the headlines you read focus on discounts of 20% and "we'll beat the cost of any rival," you're proclaiming yourself to be an organization that doesn't have anything else to offer besides low cost.

What you sell has value. It's taken a lot of effort to construct your store and develop an experience for customers. Therefore, don't get caught in price-related competition. Concentrate on the advantages that you provide and the motives of your client. This requires a little more strategy, but will be well worth it to maintain strong margins and continue to grow an accomplishment you're satisfied with.