What's the distinction of CRO and SaaS? (Interview by Growth Specialist Frederic Linfjard) -

Does conversion rate optimization in SaaS or other programs distinct from the traditional A/B test in E-commerce?

Do you think it's all about making people click the "buy" click (like the online store)? What is the more important element of this?

I had lunch in the company of Growth expert (and Director at present for Growth of Planday) Frederic Linfjard I was curious to find out what his thoughts are about these topics.

As you'll hear, CRO in SaaS is much more than "red button in contrast to. the blue one."

Here are a few examples of our conversion

"Conversion rate optimization does not mean clicking the red or blue button. It's about increasing the total worth of the customer's lifetime."

"Traffic Traffic, traffic" are what software companies concentrate on. Following that, they stop testing signing up for trial or buying. In the end, they aren't able to tell whether they are churning out during one month or staying?

"You can increase your revenues by about similar amounts, and with similar traffic by working on retaining people to stay for a longer amount of time. There are many who overlook this possibility in software firms. ."

Here's the entire record:

Nathan Collier Nathan Collier is the Director of Content and Community for .

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