The Thousand Solutions Blog

What's a great Page Conversion Ratio? What is the Page Conversion Rate?

Jun 27, 2024

Websites are powerful marketing tools that generate leads at any time of the day, even when you're asleep at your holiday home or handling other non-sales tasks. The most crucial aspects to reap the maximum benefits for your site is to create solid landing pages that have high conversion rates. What constitutes a high conversion rate for a landing page? Read on for a short but comprehensive explanation of the factors that influence how prospective users arrive at your site and how you can encourage visitors to take that next step that will lead to them becoming a lead or customer!

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The conversion rate formula

Before we get into the details of what is a high-quality landing page conversion rate it's important to know how for calculating this percentage.

(Number of users/ number of conversions)*100 = Conversion rate percentage ( percent)

The total number of people who visit could vary from:

  • The number of times a page's content has been viewed
  • What is the number of times one particular element on the webpage was exposed to
  • How many people saw the ad paid for

The true "conversion" could be anything you think is needed to aid your business's development, for example:

  • The purchase of a course
  • Template downloads
  • Form fills for more information
  • For a coaching session with a coach, you can request a personalized session

It's important to remember that conversion rates are always described in terms of percentages. The goal is to make the number as high as feasible!

In the next segment, we'll go over ways to increase the effectiveness of your landing pages.

Main factors affecting conversion rates

The way you assess and affect the conversion rate will allow you to decide on the best conversion rate is for your website. It is possible to experiment using these components to improve your results.

Traffic and referral sources

Web traffic is a measure of how many people actually go to your site. It's important to look at the statistics of unique visitors rather than overall traffic since you could have had certain people come to your site several times over some time. If you concentrate on specific visitors, you'll be capable of making a more precise calculation of the conversion rates.

Sources are the places where site traffic is coming from. Example:

  • Social media platforms, which lead you to your destination site
  • Organic keywords that result from SEO (SEO) initiatives
  • Other websites with the name of your website promoted by hyperlinking to a page

Calls-to-action

Utilizing a properly-crafted call-to action (CTA) helps visitors get the desired outcome after they've landed on the webpage. CTAs are typically used to direct visitors to the desired action. CTA is typically an immediate call-to-action to get people to take next action, which can be seen as a button or a hyperlink on your landing page. Some examples of great CTA's comprise:

  • Book a call
  • A story you want to tell
  • We'd love to hear from you.
  • Get connected
  • Learn how to get started.
  • Set up an account

Click Below for more information about the best way to decide the CTA will work best for your audience.

Website design

  • Colours, fonts and other styling decisions
  • Images, audio as well as video
  • Copywriting that is appealing to the target audience
  • Speed of loading pages (make it as speedy as possible! )
  • The security of the site
  • URL size, and reliability (best to use URLs with shorter lengths where you can)

What is the best way to calculate the conversion rate for your website?

If you decide to keep your website builders and marketplaces or CRM separate from each other it is necessary to rely on several tools to calculate the conversion rate manually. Google Analytics is a go-to instrument for marketers because of the fact of how easily it connects to the vast majority of websites, and how precise the information is.

Example of optimal conversion rates by industry

According to Hubspot The standard conversion rate of each landing page is 10%. However, most businesses hit an average of 5.89 percentage with their pages for landing.

Semrush is one of the examples of a software for marketing which can determine the conversion rates of competitors. It's a good idea to monitor what your competitors are doing as well as the kind of marketing they're employing since Semrush is the most precise representation of a top-quality landing page the conversion rate of your field of study.

Industry/Niche Average Rate Median Rate Median Rate
Real Estate 7.8% 2.4%
Software-as-a-Service 9.5% 3.0%
Family Support 9.0% 3.0%
Home Improvement 7.2% 3.8%
Legal 14.5% 5.4%
Food and Fitness 13.2% 5.6%
Finance & Insurance 15.8% 6.2%

6 Ways to boost your online conversion rates

Testing A/B

A/B testing is a crucial procedure to constantly improve the website's user experience. One way to test this is to select a small detail such as the colour of the CTA button, the headline, or even the place of the form fill area and creating different versions of the landing page with this component being altered. Then, run all of the versions of the landing page for about 2-4 weeks, and determine which site had a greater conversion rate. Following the testing period choose the most efficient option.

If you're conducting A/B tests, it is crucial to conduct only one test at a given time to ensure you keep a web site to control the results that isn't changed as well as take note of the results in the future for future learning.

Differentializing calls-to-action

Examples of alternatives to place the idea of "creating an account" can be:

  • Register here to sign up
  • Join with us now!
  • Click to sign up
  • Login
  • Get started

Reducing website load speed

Google provides a free tool called PageSpeed Insights, which can help with measuring your site's load speed as well as determining areas of improvement.

Cart abandonment emails

An array of shopping platforms and software will help you determine if customers have put the product into their carts however, they haven't completed the purchase. This is great low hanging opportunity to reach these customers to convince them to follow-through. The strategies to aid are:

  • Discounts on your purchase
  • Informing them of the significance of the offer
  • The product they have in their cart may be out of stock or a limited edition status
  • Contacting them with the information should they experience technical difficulties

If your leads did not include their email addresses in the cart yet Try targeting the leads using web-based cookie.

Exit intent pop-ups

An effective method to boost conversion rates is to keep visitors engaged to your website. Exit-intent pop-ups could be a form of online advertisements which are displayed only in the event that users are about leave the page. With these advertisements, you could include offers that are limited in number such as discounts, tours of your merchandise and free copies of your content for download. Even if the lead doesn't turn into one of your customers, you may still take advantage of the email address of your lead to start a brand new nurture system.

The reduction of the amount of fields on forms

Having a contact form for your landing page is essential for collecting the contact details of your visitors. When done wrong asking your customer to provide a lot of information could deter people from completing the form (and that means you're losing out on this lead). Reducing the number of fields required to four could boost the conversion rate by 120%.

How can you increase users to your website?

As we have previously mentioned, your website's traffic can affect the speed at which you make money. If you keep your conversion ratio in the same range by increasing the number of visitors to your website can allow you to achieve better results with the targeted CTAs.

The most effective ways to increase your site's popularity include:

  • The process of generating organic traffic is through SEO. Writing whitepapers, blogs, and glossaries can help visitors discover your site using search engines like Google, Bing, and Safari.
  • Promote your business with ads that are paid for through search engines or social media sites and redirect the traffic you receive to your website. You can optimize conversion rates to your paid advertisements as well.
  • Post your posts on social networks to gain an increase in organic traffic. Be sure to concentrate on the social media platforms where those you intend to target are looking for the latest news.
  • Use QR codes in person during events to register new members and set up new accounts, or arrange meetings with leads you might like to meet.

Other important metrics which you could evaluate the performance of your website's

Metric Description Ziel
Rate of bounce It determines how long people visit your website when they click it. If they aren't staying long enough to see your website, it's possible the page's content isn't in the same way as what they were expecting from the source of their referral or there's a page loading issue. As low as possible.
Time of the page It tells you how long people remain on your site. If they're not spending longer it means that your content does not appeal to their tastes or it's loading too slow. It should be as high as possible.
Referral source Determines the number of people who come from different sources, such as social media or other websites. This is a method to find out the best channel to put more money to increase website traffic.
Mobile vs. desktop The percentage of visitors who access your website using the desktop, mobile or tablet. It also lets you know what type of device they are using. Make use of this option to enhance your site's appearance and increase load speeds, based on common gadget types.

Conclusion

Making landing pages that convert well is important for creating a higher return on investment. Be aware of what your competition is accomplishing with regard to conversion rates, and checking your content's the use on your site will allow you to get a conversion percentage that's appropriate and useful for your particular industry. If you are growing your business, be sure to regularly review your site's performance and increase the number of visitors who visit your site, and conduct A/B testing to find out which one is most beneficial for the audience you want to reach.

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