What to do to make connections with gift-givers this Christmas Season

During the holidays the people you are attracting to your store may not always be the typical year-round customers, but instead people that love those shoppers.

For example, if you are selling hiking gear, your average customer may usually be avid outdoor lovers. But during the holidays, it may be the spouse, parent, child, or friend of an avid outdoor person who may even hate going outdoors themselves.

How can you assist those who are gifting to find the ideal fit for their loved one, especially if they don't know much about your products? Let's at.

Create gift guides

If your store contains video game-related merchandise like t-shirts, strategy books and posters. Your normal audience may know all about each character, game, or an inside joke. But what happens to the father seeking to delight his daughter by gifting her something special to celebrate the holiday season?

Then, they can make gift guides that are with a focus on price (Top Video Game Gifts Under $35) or age (The Top Games for Kids).

Include items that are in the theme of each guide and include a couple of phrases about why they'd make perfect gifts. The best way to do this is to include the items you own as well as similar products from different stores, so that you don't look like you're a bit biased.

Offer bundles, packages and bundles

Bundles simplify things! Instead of having to peruse hundreds of items in search of the perfect item for anyone who they're shopping for, one can simply buy a curated gift bundle.

There are two different ways that you are able to approach bundles.

Sets that are pre-packed. Add a package of products that all go together. If you're selling cosmetics such as the spa set. If you are selling snacks, it might be a movie night box.

Suzi Wong Creations, a firm based in the UK, offers the children's luxury boxing kit. Gift-givers can choose sizes for a jacket, socks, as well as shorts. They can also choose customization in a variety of categories. It's an convenient way to buy a present for a loved one that loves boxing.

Answer all their concerns

While you always want to make it easier for your customers to get the answers they need it is possible to be more focused on this around the holidays. Add questions and answers to your FAQ page , and then write new blog posts that speak directly to new customers.

Here are some examples:

• How long will your goods are expected to last?
• How many does my loved family member require?
• What equipment is required?
• Does anything need to be made custom-fit?
• Are your products compatible with products my acquaintance or family member is using?

Also you'll want to respond to concerns about turnaround and shipping times (especially when they're not the same during the holiday season) and return policy, as well as any other factors that could influence a buyer's decision.

Gift cards can be added to your shop

How do you handle a new customer who is having trouble picking the right gift? Or maybe they want to offer a relative or friend the freedom to pick out precisely what they would like.

Brown Brothers, for instance, offers gift cards alongside their wines. There are many things to consider when purchasing wine -- red or white, sweet or dry sparkling or plain- and it can be a personal decision. Therefore, some shoppers might much prefer just buying the wine lover in their life an gift card rather than thinking about the wine they'd appreciate.

Write detailed product descriptions

Product descriptions are a great option to provide new buyers with all the info they need to make a decision. Therefore, make sure to include plenty of detail. Include how the products you are giving away are utilized, explain flavor and scents, and add extra information including size charts and allergies. It helps customers feel more confident when purchasing a gift.

Change your marketing language

If you are running holiday ads that are targeted towards new customers consider switching your language around. If, for instance, you sell paint supplies You might be running an ad that says:

"The best single-pigment watercolors that are which are finely ground can be used for 0.15 mm airbrush work."

This ad can be extremely effective if you're targeting skilled artists. But, it won't have much impact on someone looking to purchase a wonderful present for their friend who is an artist. So, instead, you might suggest something such as:

"High-quality durable watercolors even the pickiest painter will love."

Additional items to be recommended

Holiday buyers might be looking for multiple gifts, specifically if they're shopping for a spouse, parent, or a child. In the event that they're less familiar with what you offer, they may go elsewhere for additional items.

In lieu, you should make it simple for your customers to conduct everything they need to do via your site, by offering suggestions for products. You can add related items to the individual pages of your product with the help of standard functionality.

Add a variety of photos

• An array of angles. Display the item from side and back, the between the top and bottom, as well as both sides.
• Case studies. Demonstrate how your product can be used in your images. If it is a product that has many uses, like a high chair that can be converted to a toddler's chair display them all.
• Size. If the size of your item, show your item's context. It could be as simple as holding someone's hand.
• Color. Be sure that your images are well-lit and accurately communicate the colors of the item.
• Your target audience. Make sure to include people in your pictures who represent the people who will use your products. Are the items intended for parents? Students at college? Dogs? Make sure they are engaged with these products. It will allow potential buyers to imagine their loved one really enjoying the products.

Reviews of feature articles

If someone isn't likely to know much about the industry or your business review reviews could be the most important factor. They may not know the quality of your product and reliable, but if they see genuine reviews and testimonials from people who actually use your products, they'll be more likely to trust you.

Remember your audience

Whatever time of the time, you should be mindful of your audience in each decision you make. However, during the Christmas period, your customer base could be shifted to people who buy gifts. While that doesn't mean it's time to make a complete overhaul about your online store or marketing efforts There are a few things you should consider.

Utilize the above tips to make things easier for holiday shoppers and encourage more sales. Have you made any changes to this season? Let us know in the comments.