What precisely was it that Semrush did it accomplish? Semrush changed the B2B concept with the launch of a branding campaign that broke new records.
Semrush Semrush are of the belief that traditional B2B marketing is now outdated.
"We do not intend to restrict our efforts to the type of advertising that is generally referred to as B2B-focused advertising." Says Semrush CMO Andrew Warden. "Consumer brands generally communicate with us as individuals. Businesses that are B2B and technology... They don't work," adds Olga Andrienko Semrush's Vice President for Brand Marketing. "
For a deeper understanding of how Semrush is breaking out of the B2B shackles We decided to conduct a deeper analysis of Semrush's " My Life, My Terms" campaign.
Find out more information on the most important lessons from the series or see the complete footage on YouTube.
| Name of the project | "My Life, My Terms" | Semrush |
| Participants | Andrew Warden, CMO Olga Andrienko and Vice President of Brand |
| The goal of the campaign | instead of basing marketing on advantages and functions that the product offers instead of looking at the advantages and benefits of Semrush, instead of focusing on the benefits and features of the product Semrush firm wanted to increase the amount of new clients who sign up by changing the norm of B2B marketing and presenting itself as a brand that is well-known by its customers. By featuring Gaby who is from NYC as an SEO expert, who plays DJ at the late at night and has a regular DJ The campaign highlights the way Semrush helps her live a more comfortable life and allows her to enjoy life after hours. |
| Goals |
* Increase the number of new users each month of the recurring revenue (MRR) - Boost the payment metrics
- Increase social media engagement * Convert the rate of trial payment for trial |
| Timeline | The entire campaign took 2 1/2 years since the initial meeting with Gaby up to the date of launch as well as the day of its implementation. |
| Resources |
Utilizing the talents of inside and external assistance through organizations, Semrush made around 400 products. They included:
- 3 main campaign videos Video interview in full with Gaby Pages to land Retargeting ads Memes and Memes Banners In addition it was translated to seven languages. |
| Key lessons |
Customers will always be around. make sure you're looking!
You can increase your creative thinking in your workplace when you're able. Brand content could be a powerful driver of the economy in general (even in B2B) |
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