What is the best Landing Page Conversion Ratio?

Jun 21, 2024

Websites are powerful sales engines that generate new leads 24/7 all the time, whether you're asleep in your vacation home and juggling other activities. One of the most important factors to get high outcomes from your site is to create strong product landing pages that have high conversion rates. What counts as a good site's conversion rate? Take a look at this short but thorough explanation of the elements that determine how prospective visitors arrive on your site and the best way to get users to take the next action that leads them to become a customer or lead!

Have you got an idea of what you're hoping to learn about? Get it right here:

The formula for conversion rates

Before we jump into the details of what constitutes a great website's conversion rate it's essential to understand the formula for calculating this percentage.

  (Number of visitors (Number of visitors conversions)*100 = Percentage of conversion ( percent)  

The amount of visits could be something like:

  • How many views an individual page has was viewed
  • What number of impressions has a specific element on the web page has was exposed to
  • How many people saw a paid ad

The exact "conversion" could be any thing that you believe is relevant to your business' growth, like:

  • Buys from a new course
  • Template downloads
  • Formula fills out for more information
  • For requests for a private session of coaching

It is important to keep in mind that conversion rates will always be described in terms of percentages. It is the goal to make this number the highest it can be!

In the next few segments, we'll go over some ways to boost the rate at which you convert visitors to your landing pages.

Main factors affecting conversion rates

The ability to determine how to monitor the impact of conversion rates can help you determine what a good conversion rate is for your website. Try experimenting with these factors for better outcomes.

Sources of traffic and referrals

Website traffic measures how many users actually visited the landing page. It's crucial to examine the statistics of unique users, rather than overall traffic since you could have had certain people come to your site multiple times in a given amount of time. By measuring just the unique users, you'll have more precise calculations of your conversion percentage.

Sources are where you get website traffic from. For example:

  • Social media platforms that direct to your destination page
  • Organic keywords that result from the search engine optimization (SEO) initiatives
  • Other websites that have your website promoted or hyperlinked on the page


Having an effective call-to-action (CTA) helps visitors get to your desired action once they've hit the page. CTAs are a way to get people to take action. CTA typically consists of a quick call to action to get people to follow through with the next action and it appears as a button, or a hyperlink on the website's landing page. A few examples of effective CTA's are:

  • Book a call
  • Your story to share
  • We'd love to hear from you!
  • Get connected
  • Learn the next step
  • Create an account

Jump down below to find out more about the best way to determine which CTA will perform best for your audience.

Website design

  • Colours, fonts, and other stylistic decisions
  • Use of media like audio, images, and video
  • Copywriting that is appealing to the people who read it.
  • Speed of loading pages (make it as quick as possible! )
  • Secureness of the site
  • URL size, and reliability (best to avoid using slugs with a shorter length whenever possible)

What is the best way to determine your conversion rate for your website

If you want to keep your site builder, marketplace or CRM separate from each other, you'll need to rely on different tools and then calculate the conversion rate manually. Google Analytics is a go-to software for a lot of marketers because of how easily it ties with most sites and how accurate the data is.

Example of optimal conversion rates by industry

According to Hubspot, the benchmark conversion rate of each site is 10% percent. But, the majority of businesses achieve an average of 5.89 percentage for their landing pages.

Semrush is one example of a marketing tool that can identify the rates of conversions for your competitors. It's a good practice to monitor what your competitors are performing and what messaging they're using since it's the most accurate depiction of a high-quality website's conversion rates for your particular niche.

Industry/Niche Average Rate Median Rate
Real Estate 7.8% 2.4%
Software-as-a-Service 9.5% 3.0%
Family Support 9.0% 3.0%
Home Improvement 7.2% 3.8%
Legal 14.5% 5.4%
Fitness & Nutrition 13.2% 5.6%
Finance & Insurance 15.8% 6.2%

6 Ways to boost the conversion rate of your website

A/B test

A/B testing is an essential process to continuously optimize your landing page. It works by choosing a tiny detail for example, the colour of the CTA button, the headline, or even the place of the area for filling in forms and creating variations of the landing page by having this element altered. Next, you run all the variations of the landing page for 2-4 weeks and measure if one page had a higher conversion rate. When you have finished the test period, go using the most efficient option.

When doing A/B testing you must always run just one test at the time and to keep a stable control page that doesn't get changed, and to record your tests in the future for further studying.

Differentializing calls-to-action

As an example, alternative options to "creating the account" include:

  • Join here
  • Join us today
  • Click to sign up
  • Login
  • Get started

Reducing website load speed

Google provides a free tool named PageSpeed Insights to assist you in measuring the speed at which your pages load and identify areas for improvement.

Cart abandonment emails

A variety of online shopping platforms and software allow you to determine when customers have put an item into their shopping cart, but have failed to make the purchase. It's a low-hanging tree to target customers and convince customers to complete the transaction. Some tactics that might assist could be:

  • Promoting a discount for their purchase
  • Informing them of the value of your offering
  • Notifying customers that the item they have in their carts is in low stock or has a limited edition status
  • Inputting information to reach them in the event of technical issues

If your leads did not add their email address to the cart yet You can target them using the use of website cookies.

Exit intent pop-ups

One of the best ways to increase the conversion rate is to attempt to keep visitors engaged on your site. Exit intent pop-ups can be a form of online advertisement that only appear at the point that visitors are about to leave the page. In these ads, you can include limited edition offers, discounts, product tours as well as free versions of your content to download. If the lead doesn't end up converting into an actual customer then you could utilize their contact details for a follow-up nurturing campaign.

Reducing the amount of field fields in forms

A form in your landing pages is necessary if you want to collect the contact details of your customers. However, asking your contact to provide too much information could discourage them from filling out the form (and therefore you'll lose the opportunity). Reduce the amount of fields to just four can boost conversion rates by 120 percentage.

How to get more visitors to your website

Like we said earlier, your website traffic impacts your conversion rate. Even if you keep your conversion rate the same, increasing your traffic on your website will allow you to achieve better results on your desired CTAs.

Some ways to boost your website traffic include:

  • Earning organic traffic through search engine optimization. Whitepapers, blogs and glossaries will assist visitors to find your site using search engines like Google, Bing, and Safari.
  • Advertise with paid ads on search engines or social media, and direct all paid traffic to your website. You can apply conversion rate optimization to your paid advertisements too.
  • Social media is a great way for more organic traffic. Focus on those platforms where your users are looking for information.
  • Utilize QR codes during in-person events to register sign-ups or create accounts or book meetings for potential leads.

Other important metrics that you can use to determine the success of your site's

Metric Description Goal
Bounce rate Measures how many people remain at your site after they click on it. If they're not staying long enough to see your site, it's likely the contents don't match what they were expecting from the referral source or there is a page loading issue. Make this as low as possible.
Time on page Measures how long people stay on your website. If they're not staying for longer, your content doesn't appeal to them or that load times are slow. As high as you can.
Referral source Determines the number of people who come from different sources like Facebook or other sites. This can be used to figure out which channels to invest more into for higher website traffic growth.
Mobile vs. desktop It measures the percent of visitors that access your page through a desktop, mobile or a tablet. It also shows which type or model of device the users use. Utilize this for optimizing your page appearance and load speed based on popular device types.


Creating landing pages that are designed to convert well is important for generating more ROI. Understanding what competitors are doing in terms of conversion rate and testing your own on-page content will help you achieve an effective conversion rate that is useful and relevant to the industry you operate in. When you expand your company, make sure to regularly review your site's statistics, attract new visitors to your site, and conduct A/B tests to determine which one is most beneficial with your intended audience.