What Is Live Streaming? (Definition & Examples) |

Live stream streaming (or livestreaming) is so popular that 30 percent of Internet users watch a live stream weekly. The ability to stream or watch live streams with many various platforms and applications and is more simple than ever to begin.

In this post, we'll teach all you have to find out about live streams.

• In this article, we will describe what live streaming is (including a technical explanation).
  
• We'll share some live streaming statistics and important events.
  
• HTML0The discussion will focus on the advantages of HTML0 and a few examples of live streaming.      
  
• And we'll share the steps to create your own personal live stream.
  

Turn a livestream into profit. Explore the platform that has the largest community of $1 million.

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What is live streaming?

Quick live streaming definition

Live streaming is the act of broadcasting to viewers on video in real-time. The past, live streaming was restricted to only media companies that had the capability of streaming live to their audiences.

However, in the last few years, live streaming exploded on the web growing the number of people who can enjoy and create the live stream from their own homes. There is the need for expensive television studios.

What exactly is live streaming... technological

Coding
    Technically speaking, your camera takes raw digital pictures. They are however too large to stream effectively. An encoder (software or hardware) compresses the video in real time into codecs (ie. h.264). This makes the files to allow for stream and also standardizes how devices will be able to recognize it.

Compression
    The video is split into P-frames, I-frames, and B-frames. I-frames perform a bit as a normal JPEG image. They contain every frame of the image, with all the details.

P-frames and B frames operate slightly differently. They just capture the parts of the movie that is changed by tracking motion vectors. This creates a simpler compression of the file and a faster time for playback. In a YouTube video, where a person speaks in front of something stationary, the majority of background's pixels will not alter.

• P-frames (Predictive frames) are used to record the changes on the face of the speaker and body movements by looking at prior frames.
  
• B-frames are even effective, since they can refer to both prior frames and later ones, which results in an entire picture.
  

Internet speed
    Live streaming is also dependent on a constant flux of information. It is referred to as the bit rate, the amount of information your device is able to be able to stream in a second.

• HD720 (HD) video requires 4 to 4.5 4 Mbps
  
• 1080p needs at minimum 4-6 Internet connections of 4-6 Mbps
  
• 4k needs 15-25 Mbps
  

If you are doing live streaming, it is crucial to increase your upload speed keep pace with the volume of data that the stream sends.

The viewers do not require the identical speed. The quality of video players is reduced when connection speeds are slow, or they buffer (downloading about 2-30 seconds ahead of time) in order to make streaming seamless. We also use Content Delivery Networks (CDNs)--this copies your file in real time to a server that's nearer to viewers. This is because they require information to travel across longer distances.

Latency

The video may not be truly live. In the simplest terms, there is a couple seconds of delay. This is known as delay latency.

Live Statistic streaming

• 30% of Internet users are able to watch live streams throughout the week.
  
• The most frequently live streamed media include breaking news (34 percent) as well as live sporting events (29 per cent).
  
• 91.7 percent of web viewers around the world watch live streaming services each month.
  
• 52 percent Of TikTok customers prefer to stream live video.
  
• Smart TVs can be the best option to watch live streaming content (35.3 percent of all streams).
  
• 28 Most video content streamed on the internet is streaming live.
  
• Live streaming which was the longest duration lasted for more than 624 hours according to Zhejiang Luyuan Electric Vehicle Co., Ltd. in China.
  
• The world record for live streaming with the most viewers was set by Spanish streaming channel Ibai who had 3.44 millions Twitch viewers for the streaming channel La Velada del Ano (3).
  

Live streaming was the very first step in making it possible (Timeline)

We won't cover everything however this is a short list of some technological advancements that make live streaming possible.

In the 1990s, technology permitted "packets" that contained media files to streamed and rendered before a complete download.
    1993 - 1993 - 1993 - 1993 - MPEG-1 compression standard is released that allows for the streaming of videos in real-time.
    1995 - Starlight, a company Starlight created the first online video system that relied on satellites.
     1995 - First internet radio: Radio HK.
    1995 1995 RealPlayer debuts, and is the first major media streaming player. Later, it was added in the Windows 98 installation.
    1996 - The Real-time Transport Protocol is created to create an infrastructure to transmit videos and audio across networks.
    1998- Starlight introduced the very first Web conference products.
    1999 - The Victoria's Secret fashion show is one of the first major live-streamed events that has the estimated 1.5 million people watching.
    2002 - Flash Player adds video capabilities which allow embedding video files an option.
    2007 - The debut of Justin.tv (later it changed its name to Twitch) with Justin Kan with an all-day camera. The site would expand into a variety of channels that would allow viewers to stream.
    2009 - Both Ustream as well as the Live stream will be launched in 2009.
    2011 - YouTube has now added live streaming in its service. The service was launched in 2005 (fun information: the original video was titled "Me at the Zoo). Facebook launched live streaming in 2015 and added Periscope in 2015, along with Instagram in the year 2016.

Live streaming benefits

Live streaming is energetic.

• super-interactive viewers are not just able to observe in real-time, however they can also be able to chat or ask questions and give feedback in a variety of ways.
  
• Completely imperfect in contrast to edited videos, in which content creators may feel obligated to polish the video but live streams don't have the capacity to accomplish this (at most it's not possible at the moment). Live streams appear natural and much more entertaining.
  
• The time is less consuming: There could need to be setup and preparation, but live streams are generally less time-consuming than say, working hard on editing a video that may involve editing, writing, reshooting and so on.
  
• Production costs are lower Commonly, it's an easier lift to get going and then launching.
  
• The repurposing The user can cut and modify your live stream to different kinds of purposes and formats following the actual event, or even making a video from it.
  
• This is a feeling of urgency. Live streaming makes it seem more pressing. If someone publishes a live stream at the end of an occasion, viewing it live can make you feel appreciated and can increase the amount of viewers.
  

What are the requirements in order to live stream?

This video provides a great overview of this video if you're just beginning to learn about stream live!

But, here's an overview for live streaming for creators .

To live stream, you need:

1. AV source

The best part with live streaming is the fact that it doesn't require the purchase of expensive equipment. Modern smartphones have all the features you require to run live streams.

Here are some possible videos to consider:

• Smartphones with video cameras A majority of smartphones are able to create HD videos. Some newer ones shoot in 4k. Do remember that your phone's rear and front camera could have different resolutions. Both cameras are likely suitable to stream live. It's the easiest method to stream live on your mobile device.
  
• Webcam: Some streamers choose to utilize either an internal computer webcam or employing an external webcam. It is used to stream live streaming that is done on a desktop or laptop.
  
• Professional cameras: The most seasoned streamers generally use professional cameras like DSLRs to live stream. They are able to be connected to your mobile or laptop and provide a superior quality video as well as letting you select the lens which best suit your style and experience.
  

The sound is vital! There are many choices available to you:

• The microphone built into your computer or phone (not advised) It is not recommended to use the phone or computer mics sit too distant from your mouth while you're streaming live generally, they're recording devices that aren't of high-quality. It is better to choose one of the alternatives listed below.
  
• Headphones: Bluetooth or wired headphones have the microphone placed close to your mouth, increasing the quality of sound and decreasing background noise. The headset you choose to use is typically more effective than using the microphone built into your device.
  
• Lapel microphone The lapel mic is attached to the collar of your shirt and listens for the sound close to your mouth, which results in higher-quality. It is wired or wireless as well as some of the higher-end microphones have features such as noise cancellation.
  
• shotgun mic  The shotgun microphone is positioned far from the face (often it clips onto the camera's top) and records the vocal direction.
  
• Condenser microphone for PC use  The majority of streamers nowadays are making use of desktop condenser microphones, such as Blue Yeti. Blue Yeti, which plugs directly into the PC, takes audio directly from the mouth of your user.
  

Here are some additional streaming live tricks for you to up your game.

2. Streaming software (optional)

Streaming software isn't required to be required as you can stream live directly to popular platforms. But, a streaming application is a great idea in the case of people who are looking to:

• For sharing the display of a computer or tablet, whether it is in the form of a slideshow, or as part of gaming.
  
• In order to use more than one camera (ie. different angles).
  
• To add overlays, images, logos and chat boxes and cards.
  
• To mix in different audio formats (e.g. music).
  
• For streaming to several platforms at the same time (e.g. YouTube + Facebook + LinkedIn ).
  

As an example The streaming platform was discussed StreamYard within our recent blog post on Zoom Alternatives. It's an excellent option for such things.

3. A platform for live streaming

The explanation is fairly straightforward. It is necessary to have a platform which supports streaming, such as YouTube or Twitch.

Try it out ! Mighty is a breeze to stream live from your phone or the Mighty application, or you can even get an app which you can customize and stream on. You can also make profit from it. You can charge per stream or create a membership with streaming integrated into.

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Live streaming benefits for businesses

If you're a proprietor of a business that wants to grow, then it is important to understand the advantages in live streaming. The live stream you select to utilize won't be exactly as professional or polished as the video for your promotional campaign that which you've worked hard to create, however live streaming offers something distinctive.

As we've mentioned, it can create a sense of intimacy between you and your viewers that's unscripted and authentic this is a major advantage for your company. Plus, live streaming has the possibility of being thrilling and exciting (in the most effective way). ).

Here are a few the additional advantages of live streaming to companies:

• Event planners can hold events without the need for space or place Live streaming can allow companies to host virtual meetings and discussion without having to gather everyone in a single city.
  
• Make educational possibilities Live streaming can be an opportunity to add value through the teaching process! The companies can utilize live streams (especially that are in the webinar format) to educate customers and increase the recognition of their brand.
  
• The audience can stream live from virtually anybody in the world is able to view live streaming with an internet connection as well as a device. The live stream brings viewers closer to them and makes it possible to connect with the viewers.
  
• Make money through ticket sales as well as other events Event organizers can create top-quality digital solutions such as live streams to earn money, sell tickets, and then giving them away.
  

Don't just think of your live stream as an opportunity to earn money. Provide your clients with value, teach them things that will inspire them, make them feel appreciated and entice them. This is the reason live streaming work for your business.

We're big fans of live streaming which is why we've included live streaming capabilities in all our plans.

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Live streaming demonstrations

There are many huge, historic live streams. Examples include:

• Michael Jackson's memorial ceremony was one of the most watched live streams in the year (2009).
  
• In 2012 NASA live streamed the Mars Curiosity landing. There is a the regular NASA live streams from the space channel.
  
• In 2014 gamers on Twitch were playing Pokemon as well as commands issued via chat. Later, it was discovered that 1.16 million people played, and watched.
  

These are fantastic! Live streaming is an excellent way to connect individuals. We even host an exclusive stream called People Magic Summit, with leading community experts and creators (this year's attendees included celebrities like Marie Forleo, Nathan Barry and Amanda Goetz). It is possible to rewatch the sessions at our site!

Here are some more general examples of how live streaming could take on:

• The Mighty Network host announces a weekly challenge on a live stream on Mondays.
  
• A musician goes live via IGTV and TikTok and performs the audience to a modest-sized concert.
  
• Gamer is someone who is a participant in Roblox as well as Fortnight and stream the game's content to viewers.
  
• The college offers the online class that's taught via live streaming.
  
• The thought leader speaks to someone on LinkedIn live on the internet about the book's upcoming release.
  

Now you can look up: 11 of the most efficient social engagement strategies for Community

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