What is it that Nick Huber of The Sweaty Startup has ripped back the curtain to reveal the characteristics of a successful entrepreneur

Discover how the creator Nick Huber uses his experience in establishing a profitable small business to assist other entrepreneurs through content and courses.

Small-scale business proprietor and investor in real estate Nick Huber started his Real Estate Masterclass in the form of a Google document.

A week later, he'd written 10,000 words.

Three and a quarter months later, his course was ready for launch.

"I wasn't a frenzied thinker. I did not spend all day in vegetation. I was able to get it cleared," Nick explains.

The course was a success. Nick made $350K in course sales during the very first month.

Yet, such sales aren't all that sudden. nothing.

Read on to learn how Nick gained a following by making his work public, as well as the strategy he used to launch his course as well as advice to other creators.

Let's talk about "unsexy small business"

Nick doesn't believe in keeping secrets.

The founder the creator of the sweaty Startup , he provides a peek behind-the-scenes of how to manage a successful small business through his blog, newsletter and Twitter account, as well as his YouTube channel Podcasts, online classes, and online community.

However, Nick hasn't always been a creator.

Before launching The Sweaty Startup, Nick was already an established small-business proprietor. He started a student storage business along with a friend in his final year in college. Storage Squad expanded to 25 cities in the college system; and in the tenth year The duo decided to sell it to a buyer for 7 million dollars.

While on the road, Nick realized that there was a lack of information regarding building what he refers to as an "unsexy small-scale business". Nick decided to fill that gap by building in the public domain: sharing his experiences from growing a successful small-scale business, and exploring the realm of investing in real estate.

In the year 2018, Nick was on a mentoring call with his younger brother who owns his own small business, and the idea came to him for the Sweet Startup Podcast .

Nick was sharing the things that he had learned from the beginning of his own company. If his brother was learning from Nick's expertise, surely other small business owners are hungry for that kind of content.

"I'm very enthusiastic about small business. So I started creating content around the thesis of "unsexy small businesses"."

"A large portion of the content in entrepreneurship involves startups, technology, Shark Tank, and new ideas and inventions," Nick explains. "And I'm sort of in the camp that the method by which many people become prosperous in the small towns of our region or in our neighborhood, is by doing boring, small businesses."

He created The Sweaty Startup Podcast to share "the fundamentals of strategies, tactics, and strategies that have helped grow companies."

At the same time, Nick started writing articles on entrepreneurship, small business, and property through his website . In the following years the founder of the newsletter decided to launch a new one with exclusive content to advertise his courses to subscribers.

Today, the podcast contains more than 300 episodes, and 1.5 million downloads. Additionally, the newsletter boasts over 22K readers.

Most of them discovered Nick through Twitter, where he grew his follower base to 245K. He tweeted insight as the "self storage owner/operator by way of a tiny, unassuming biz".

Turning Twitter to the"top of the funnel" by ensuring the transparency

As Nick produced content, he realized he needed to build an audience for other entrepreneurs.

"The aspect of entrepreneurship is that it's an extremely very lonely experience."

Spending more time spending more time on Twitter strengthened Nick's conviction that few entrepreneurs share candid insights on what requires to build a successful business.

"I consider there's an image within entrepreneurship. know, you've gotta be secretive," Nick says. "You do not want to divulge your work too often and people could steal it."

So Nick began tweeting about his experience in real estate and small-scale business. He shared what he calls "an inconvenient quantity" of data on the way he and his business co-owner, Dan, ran their business.

Dan was, naturally, a cautious at first.

"When I began writing and sharing everything about our company, Dan called me and asked, "Nick. You have to explain this to me. What are you going to gain by sharing with people the way we conduct business?'" Nick recalls.

"I thought, Dan I don't get it. I've been meeting people doing massive things. And they're starting to believe in me. I'm beginning to establish an rapport with the people. It's my belief that it will help us in what we're trying to do. He also trusted me."

Nick's gamble paid off The result is 245K followers and 20 million impressions per month on Twitter. He calls the platform the "top of the funnel for the Nick Huber brand".

As his audience grew, increasing numbers of people contacted Nick to provide real estate investing advice to the tune of 30 messages every week. There was no doubt that many would like to know more about him.

And Nick was prepared to help them.

Ship and iterate > make an item that is perfect

Knowing the audience was eager to learn from him, Nick focused on getting his message across to the audience -but without rushing to make the course perfect.

Nick made $350K in course sales in the initial month.

"It's not for everybody," Nick acknowledges. "It's only for those who really want to consider purchasing a home. If you are serious about making real estate investment a part of their plan."

Today, Nick relaunches his masterclass twice a year. He keeps the content current and up-to-date and makes it an ongoing source for people who invest in it. "I've probably spent twice as much time on it now, making it more efficient by adding sections, and making changes to segments," he says.

Students can be tracked on their growth and see how they engage with the materials, which can help him ensure they get the right information to succeed.

"I don't know of any thing I dislike at the moment -- it's great," says Nick. "The price prop is amazing, the price point is incredible."

(Want to be able to follow in Nick's footprints? Register for your FREE account .)

Nick's advice to other creators

Nick offers two suggestions to the entrepreneurs around him:

Build an audience

Make Online Course

There's no need to complete these things in the same order: "When it comes to making a course to write, even if you don't have a target audience, it's worth it to make sure you've clarified your thoughts."

Nick explains that the writing of course material helps him think through his ideas about a subject and find gaps in his knowledge.

In order to build a successful business but creating content alone isn't enough. You need an audience to be able to share the content with.

"If you're looking to earn money, you'll need to have an audience," Nick advises. "I believed that those with large followers on social media or YouTube were creating content to have fun. I wasn't aware of the extent to which it can amplify your job."

"I realized that the more I shared, the more my network exploded and I found amazing people to invest with me, collaborate with or teach me and simply become my friends."

"Opportunities arise from individuals, sharing knowledge, sharing information, and collaboration, and the web is the best place for that to occur."