What exactly is a micro-community? What is the reason you should have one?

Two companies are offering identical products, but one company is growing more quickly, attracting more customers growing rapidly into new market.

What is the distinction between these two? One has a micro-community where participants gather to exchange feedback. The members basically inform the administrators what additional features or add-ons they want.

If you're trying to build good relationships with your clients, increase leads conversion speed and offer value to your audience, a niche community is just what you need. Though they're small (as the phrase "micro" suggests) however they offer huge benefits for companies and consumers alike.

Wondering what micro-communities are and what you can do to use them to grow your business? We can help you get a quick, but thorough overview.

What is a micro-community exactly?

micro-communities are specific, focused online groups that are managed by an organisation to assist clients or potential customers. Although micro-communities can be tiny (up 100 to 100 members), "micro" doesn't necessarily indicate the size of the community. In reality, "micro" refers to the micro or niche focus of the community and not its size.

There are a few micro-communities that can be cited.

Micro-communities can be found in a vast range of structures and formats. How you organise and structure your own micro-community will depend on the objectives you set for the community. Here's some ideas for your individual...

Glossier's community of customers

Glossier is a brand that has been described as"the "people-powered beauty ecosystem" has developed the art of staying contact with its customers. They do this through welcoming the most successful customers to Chat groups on Slack where they're in a position to stay connected.

They are hyper-localized. their members send daily more than 1100 messages creating a continuous interaction with the Glossier's loyal followers.

Doodle Institute's member clubhouse

Doodle Institute has online courses that assist people in learning to draw. Students receive basic training by using the software. Additionally they are also granted access for access to the Doodle Clubhouse.

The Clubhouse provides students with the opportunity to talk about their artwork, and connect with fellow doodlers.

MyYogaPal's Community

MyYogaPal assists users to reconnect with their own self as well as their daily yoga routine. The site also provides an online yoga community in which students are able to connect with others with a similar passion for yoga.

One of the most significant advantages of micro-communities is the advantages that accompany them.

Micro-communities encourage feedback

Micro-communities tend to be small and private , and provide an ideal place where individuals are able to talk about their experiences and hopes. As a result, they're a smart strategy for gathering genuine feedback regarding your products and services.

A study conducted by Zak found that 60 percent of the people younger than 30 years old prefer to share opinions in private spaces like groups that are private and more uncomfortable speaking on public forums. But this isn't an problem related to age. When a group is composed of individuals "like me" people generally feel more comfortable in speaking up.

If you create a personal community where your customers feel appreciated (and connected) and feel connected with each other, they're more likely communicate their thoughts and experiences.

A tip to follow: Don't let good feedback be lost. Make sure you take action and the customers will feel appreciated and special, just like this customer of Payment processing company Stripe.

From isolation to the connection

It's often difficult to establish a face for the name of a person when you're receiving feedback from customers on the Internet. Even though Google reviews and comments posted on forums are fantastic evidence of your company's social standing however they're probably not as helpful in the way you imagine they could be. Forums have users which aren't on your ideal customer profile, the one that can benefit you the most.

However, if you establish the micro-community that includes 100 of the most popular customers, you can make sure to trust their opinions.

If you are able to interact with them on the social media, you'll be able to learn about each of them. You'll begin to understand the goals they have, and what they're trying for. With this information it will be feasible to design innovative products and features that aid in achieving those goals.

Create a mutually beneficial assistance network

Since members of the community share common goals and interests, they will form strong connections. In turn, they will support one another and simplify your job.

If your customers post a query about your product or service on a micro-community where they can get answers from multiple like-minded individuals who are eager to share their stories and experiences, thoughts, ideas or experiences.

These are powerful interactions focused on your brand. This is a positive result for both your company and also your followers.

What are the reasons to should you start an micro-community?

The discussion has focused on how micro-communities contribute significantly to any company. You may still think about whether community-based organizations are an ideal fit for your needs. To make the choice more straightforward, here are three benefits to the possibility of establishing the micro-community.

You become more than the service you provide.

If you can help your customers feel included (through micro-focus groups or in any other way) this is much not just a name that is well-known or an infamous persona. Communities are a great way to build genuine connections with your customers which can increase their sense of belonging as well as loyalty.

Nowadays, you're seen as a mentor, friend, or a friend, and not simply an online course creator. It expands your reach and makes it much easier to create and sell new products.

It's much simpler to serve different sorts of clients.

Micro-communities are a great solution for catering to customers in diverse industries and niches.

Let's take for instance that you run large-scale corporate training. Also, you sell self-guided learning classes that teach identical content to each individual. Instead of having one group which isn't capable of serving the two groups, you could develop an entirely separate community specifically targeted to the specific group.

You can laser focus on your customer's needs and create information to suit their preferences. So, every group gets the help that's most helpful for them.

It acts as social confirmation.

Micro-communities can provide " social proof" for your company. After someone has joined your community, you'll be able to see their comments and the appreciation they show to you. If they were not aware of your name prior joining it, they'll soon realize that you're a leader that they can trust.

The positivity is contagious. New members are quick to absorb the positivity present in the group and will adopt the same optimism. Take note that if your product has issues or your company is being criticized for its ethical practices (may it be the case) the community can be an outlet for venting of anger.

What is the best way to help a micro-community develop into something bigger?

If you create your own micro-community, and give customers a safe place to interact with you and the other members, it will create loyalty.

In the business world, the importance of loyalty is more valuable than gold. The only item that cannot be bought no matter the sum you put into marketing.

Customers who are loyal to you are not only more likely to shop with your company, they're also more likely to recommend the products and services you offer to other like-minded individuals which can help increase profits.

For promoting loyalty and improving customers' experiences, micro-communities may become the growth engine for your business, which will result in the keeping customers and the acquisition of new customers, as well as some fantastic ideas for innovative solutions and products that you are aware of consumers are looking for!

Here's a great method to build a micro-community into something larger.

In the group, share the ideas you have for the course. Review the content of your course with participants in the group as well as ask them for suggestions. When you've figured out what they would like, you'll have the ability to create the course you'd like to create.

You can use the microcommunity to act as an incubator for other products and services too. When you have released your course, you can ask your best students into the group. Ask students to offer their feedback about your course. You can also seek their feedback when you are developing your next course.

After that, you could start a spin-off group, that is where your students communicate with each other, go through your course materials together as well as answer questions from one another.

Start building your micro-community

Are you convinced of the potential and value of micro-communities? If yes, then your next step is to create one. Below are some of our suggestions to help you get there where you can begin:

Find the right strategy for you. It is possible to create micro-communities by yourself, or partner with influencers. Influencers already have an active public following, but the establishment by yourself makes your micro-community seem more substantial.

Invite members. Spread the word about your group. Invite people to help you create an active, positive environment that you want to create.

Develop relations with the people in your area of curiosity. Be sure to interact with members of your group. Always be available and in touch. It's also a great idea to offer them first-hand glimpses into new products and services. Make them feel like they are special by giving them exclusive access.

Make it fun, interesting, and targeted. It is not a good idea to use the group to market or sell. The focus is creating relationships and sharing details.

This platform was designed specifically to cater to entrepreneurs. This means you are able to host your classes, community and even your courses as well as coaching all within the same platform for business building.

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