What exactly is a Content creator? (And How to Become One)

Content creators are an expanding demographic, with 400 million of us identifying as content creators by 2024. They sing, dance and chat create, record and even edit the content we consume each throughout the day.

In this article will introduce you to the idea of the definition of a content creator and provide you with a guide to be one.

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What exactly is a content creator?

A content creator is someone who writes, records and/or creates content that humans consume and engage with on the web and social media. There is an additional layer to this definition and state that A content creator is a person whose goal is to create the best possible content they can-we'll get into how important this is.

Obviously, the role of content creators is constantly evolving. New platforms, new mediums and even the issue of AI being a creator of content is shaped by technological revolutions of every kind. Every time a new technology is invented, the role of the content creator changes, but it hasn't gone away.

In fact, the creation economy is only expanding. Humans still love content. With 4.9 billion users worldwide using social media, it's not likely to change.

And content creators aren't limited to social media. Every day, millions of users are engaged with amazing content on websites, in online communities or online classes and on online forums and via email newsletters that are delivered to their inboxes.

Content has become as ubiquitous as the air we breathe. With Hootsuite reporting that an average person spends between more than 2 hours and 28 mins per day on social media, the trend is increasing.

Some important statistics about the content creators

• Goldman Sachs predicts the creator economy will be a 500 billion market before 2027.      
  
• 30 percent of Gen Z in the US and UK want to be a YouTuber/Vlogger once they are older.    
  
• 36% of content creators work between 1 and 5 hours per week on their the creation of content ( Linktr.ee ).      
  
• 59% of beginner creators haven't monetized yet (Linktr.ee).        
  
• One in three creators only create one kind of material (Linktr.ee).        
  
• Just 12% of the full-time creators earn more than $50,000 ( Linktr.ee ).      
  
• 46 Percent of full-time creators who earn less than $1000 (Linktr.ee).        
  

What exactly is a creator of content is (maybe) not

It's a tangled distinction when it comes to defining a content creator.

Naturally, we're not guardians here. It's worth noting that for some businesses and people, content can be an instrument to achieve a goal.

The people who create content could earn you not only fame but also opportunities for recurring revenue streams , Brands recognize that the publicity generated by content can provide extremely beneficial to their image and profits.

In both cases Content becomes an intermediary. Content is what you need to do to get your desired results- fame, customers, revenue and so on.

There is a temptation to speed up the procedure. If content is just a means for a purpose then you could hire it out, or automate it, or utilize ChatGPT for endless reams of posts that can be made automated...

A glance at well-known Facebook ads shows the promise of every one of the benefits of great content without the work .

• "Let me explain to you how I utilized AI to create an article that earned me $20k/month"        
  
• "Here's how AI LinkedIn content brings us 50 new clients per month."        
  
• "This trick will increase your Instagram following by 1 million within a day."        
  

Are these strategies effective? Maybe. (We must ask ourselves why someone should need to promote their business on Facebook even if they already have a million-dollar pipeline. )

Are they content creators? You can decide. It's important to note that people who are trying to shortcut the process don't usually achieve the desired results.

Because good content is hard to duplicate.

Top creators of content don't appear to have been using "hacks". They're still coming up with ideas and creating things people are eager to see, watch or read.

What do the most successful creators of content have in common?

The likes of Alex Hormozi, Lilly Singh, Jimmy Donaldson (AKA "Mr. Beast") or Rosanna Pansino did one thing really well-they worked hard to make content that's helpful, fascinating, hilarious and educational.

Yes, they earn profit through the use of HTML0.

However, they do not use it as a means to attain a goal. Content isn't a means in order to achieve what they really want. (Or in the event that it is, they're good at hiding it. )

Mr. Beast has famously reported putting millions into creating videos. He has also given millions of dollars away. This is a serious commitment towards quality content!

Here's the easy hack the top content creators employ that they can make it worthwhile the time!

Humans are said to be equipped with a BS gauge.

We recognize what content is relevant and worth engaging with. We know when it's real and when we're being sold.

The standard for what great content should be is constantly shifting. The stuff that worked a year ago might become outdated and boring this year. But the constant is that good content requires involvement. To be seen. To be shared.

It provides answers to the questions we have. It is funny. We cry.

Don't forget that on the other side of your website is someone scrolling through a phone deciding if it's worth their time. So make it worth your time.

This is the same for content that's branded as well. If you're saturating the websites of your business and social media platforms with dull rubbish that's just not interesting to read, don't be surprised if... no one reads it.

Good content takes work and a lot of intelligence. It takes good ideas. You have to think.

What is AI Content?

Is it possible to create with AI? Does that make you the creator of content? A recent Ipsos poll found that 43% of people believe AI-generated writing can be just as effective as writing by a person, and it's an accepted fact that AI is going to be a component of people's creation process.

However, here's a easy test to see whether your AI material passes the test.

    The question is not, Are you using AI to create content? It's about whether you making use of AI to speed up the process? Are you trying to get the benefits of your great content without having to put in the work?

What's the impact on you?

    Using AI tools to help you write the finest content you possibly can is likely to produce great results.

Making use of AI tools to skip the creation of content to get the thing you actually want from content likely won't.

It's not a secret that AI tools have speeded up a lot of the less tedious tasks of creating content.

• Why would you need to subtitle your video by hand in the event that an AI software can accomplish the task?        
  
• Isn't it logical to use Chat GPT to summarise something quickly or should you read it?        
  
• Can an AI grammar tool help you write better?        
  

The bottom line is that incorporating AI into your process is a personal decision. But never forget that the goal is to create great material.

What are we doing when we are Mighty?

This is a bit hyperbole, yet this post can be described as a work of original content. So what do we do at Mighty? Should we utilize AI?

No. We aren't using AI to create actual text.

Why is that? Doesn't AI speed up content production?

Answer: Yes, it could. We do employ AI for research and outlining sometimes.

By focusing our efforts on getting deep on ideas-ideas that are unique to us and no other person has and we'd like to make content that actually helps people. We want our content to stand apart, and is worth spending some effort on.

We also host hundreds of groups of individuals that pour their hearts and souls in their work. Every Mighty Network does have some AI tools to assist with making great content. Things like question generators and text improvement tools, and automatic course outline tools, however they're designed as a way to increase the creativity of humans, not to replace it.

What is the best way to become a content creator?

1. Gather your ideas

The process of becoming a content creator is the result of your thoughts. You have someone you'd like to discuss or watch or something that you believe others might be attracted by. It's your turn to make it happen.

There's not a single method to start the process. Certain content creators conduct extensive research, and some just dive into it and get started.

However, here are a few suggestions:

• Select a topic that's narrow enough to focus on your message, but large enough to offer the flexibility you need.        
  
• Find out if there's a current creators in that niche. In the ideal scenario, there would be some--that shows there's a demand for it-but not so much over-saturation that it's hard to imagine other ways to describe it.      
  
• Sketch out a draft calendar of content, and then identify a month or two or six of the content you could see creating. As a design for a community the term is"a Year in the Life.    
  
• Meet with possible audience members you know-see what they'd be interested in for web-based content.        
  

There is always room to improve and develop as you make changes. It's not surprising to discover you did not. Keep that in mind as well.

2. Be authentic

It's common to hear the term "authenticity" used to the point that it's not really anything anymore. How does authenticity play in the process of creating content?

Being authentic is not just to throw every thought in your head to social media. You need to be selective about how you portray authenticity.

But be careful about counterfeit authenticity, too. Remember the crying CEO? He shared a picture of himself crying in the aftermath of dismissing employees. And yes, it was a backfire.

What is the best way to be a genuine content creator?

Perhaps a better term for authentic is "real". Keep in mind that humans are equipped with a B-S- measurer for information.

In other words, if you're starting from things that are REAL- the things you love as well as the things that you don't like as well as the things that intrigue you, and what make you unique, you're likely in the right spot.

Do you know about the tale of Martinus Evans? He started his Instagram account 300poundsandrunning, to show his journey as a "back of the pack" runner. He didn't look like other fitness influencers-but that's what made his story captivating.

To date, this journey has resulted in 100k Instagram followers, and a following of more than 20,000 people who aren't afraid from being SlowAF too!

It's authenticity. Not some engineered emotional or physical sensation... it's the capacity to create material that is connected on an emotional level.

Be true to yourself.
Remember, your quest for "authenticity" shouldn't let you be something you're not. If you don't want to share your heart on camera, dance on TikTok, or share deeply personal experiences... Don't! Your best authenticity will be rooted in who you are, but don't forget to keep parts of yourself to yourself if you wish.

3. Create good stuff

In the age of AI software for scheduling and creating content It's easy to fall for the false notion of thinking that content is the key to success. It's the case that certain platforms offer with more quality content (we'll examine the treadmill of content below) There's no doubt that each platform will reward quality content.

The algorithms for social media can be unpredictable, however there's one platform that doesn't feed off of the amount of engagement - how many people view, share, and share your content. This means that the most engaging content usually rises to the top-because there is no way to create pretend to engage. Either people watch/read/listen to your stuff or they aren't.

and even creating in a space that doesn't have algorithms, such as the web or community, good content still stands out.

Do you know the YouTuber Mark Rober? A former NASA engineer who began creating videos about science, Rober has 29 million subscribers on YouTube. And in 11 years of his channel, he's made the equivalent of 129 video. That's less than 1 video per month.

What is the secret to how Mark Rober reached 29 million users without posting more than three times per week?

Easy. Content is good!

If you want to create content concentrate on creating your best quality content that you can using the format you excel in.

4. Make sure you are in the right spot

There are obviously many platforms available to choose from as you start the journey of becoming a creator of content. Each has its own benefits and drawbacks.

There are a few simple questions to help you decide where you can create and advice, don't necessarily need to have every single platform to be a successful creator.

What are you most drawn to create?
Are you a fan of making videos? If so, then a platform such as YouTube, TikTok, or Facebook/LinkedIn may be ideal. Are you a writer? Perhaps you'll write your own blog on LinkedIn or Twitter or create with your very own website.

Where are people like you hang out?
Sometimes, creators choose their platforms in accordance with where people hang out. For example, if you like to talk about the business world or advice for your career It's likely that LinkedIn is an ideal place to begin- it's basically the most professional of platforms.

How can you increase impact?
It's important to know how platforms grow followings. As an example, YouTube has a search engine integrated into it, and is owned by Google. Making content YouTube content YouTube is a way for people to find them for years later with a method that cannot with other platforms. It's the same with your website or blog--if they're constructed with SEO in mind, you can receive search engine traffic on autopilot.

When we join a community, you observe that impact increases due to the effect of the network. The platform is more valuable for every user who joins and the content created by users. The creation of content doesn't have to be solely about you. the community is a unit and produces content too. Content creates conversations-also known as other and scales.

We talk about something we call the content treadmill-where you get stuck in a place where you need to keep making content, but you don't feel motivated or excited. However, by selecting platforms that allow you to scale your impact, you'll be able to get off the treadmill of content.

    What are the best places to monetize?

This will be discussed in the next section. However, creating content in a way that works for monetization will help when it comes time to earn from the content you create.

    Ownership of your space

The web pioneer Brian Clark famously said, "Never construct on another's territory." He coined the phrase "digital sharecropping" in reference to what he saw as creators working hard to create on platforms they do not control.

We've seen the fallout from creating on platforms that they don't control. Getting locked out of social media channels you've spent many years developing. Being hacked, and then losing everything.

Perhaps the best solution is to build content in a space that you own. To Brian Clark, this meant blogging. And he founded the company "Copyblogger" around the idea.

In the future, it could refer to the creation of a newsletter, or perhaps a private community.

We're a community platform. So we do love creating content in online communities. When you're in a group of similar individuals, there's nothing to contend with.

Some people will not choose to make use of social media since it comes with its own advantages. But it's worth thinking about the level of control that you'd like before creating content.

5. Collaborate

The best content creators work together! Collaboration can be a fantastic method to develop. If you discover content creators who have overlapping audiences, it can give them a chance for working together.

Being a content creator doesn't have to happen without a plan. Working together with other creators could bring immense benefits and increase your development.

6. Monetize

Not every content creator needs to or wishes to earn money. However, with the majority of youngsters wanting to become YouTubers when they grow up There's a high chance the majority of creators will require.

Making money from content is a subject on its own, and we've touched on it in this post. There's a need for an approach that is effective

Let's be honest, being a content creator should come with the opportunity to earn money. With the alarming numbers we talked about earlier, it's crucial to be thinking about this.

46% of full-time creators earn less than $1000/year.

That's sad.

The first thing to do is always to create your best content that you can. However, when you're able to grow in an area that allows you to make money, that's crucial.

• Do you intend to monetize your with advertising, affiliate and influencer-based marketing?      
  
• Are you selling products or services?        
  
• Will you build an website for members ?      
  
• Are you planning to offer courses or online events?    
  

     We have a full guide to content monetization on this page.

And you can utilize the creator's calculator for find out the maximum amount you will make from each of the platforms:

Another aspect of monetization doesn't seem as interesting however it is essential.

The money you earn online is still considered as income to the local tax authority. Monetizing from content creation can legally make you a business manager, so ensure you're billing and tracking financials in a proper manner, as well as following your local tax laws.

A trip to the local business center will help get this covered.

7. Keep getting better

Ask any content creator, and they'll tell you that their oldest work is the worst. However, it's a part of the learning process.

Producing great content is a valuable talent, and that's the reason great content creators are able to earn it. As with any other talent that requires effort, it takes time to learn.

If you keep improving your content, mastering the art of creation You're in the ideal position to make creating content into your main job.

Ready to start?

If you're looking to build your own content platform, a community you can profit from, join us! Mighty allows you to create your best content, whether it's recorded, written or performed. In addition, you can bring together paying members who wish to participate in what you're creating.

With livestreaming features, chat, discussion forums, messages, and scheduled live events It's the platform for content which gives you more for each participant. There's no need for millions of followers in order to make a living from your content. All you require is a network of 50 people who care about the work you produce and would like to be part of the community.

You are able to try Mighty absolutely free for 14 days with no credit card required.