The Thousand Solutions Blog

What do I need to know about making YouTube Podcasting 101

Jul 28, 2022

Today, it's hard to find a business that hasn't dabbled in a form of podcasting. Podcasts are an excellent way to engage with customers and drive visitors to your website. However, they often fizzle off due to an absence of time or resources.

When everything you'll need to start a podcast is laid out before you, then the task of producing your own show becomes more manageable.

Based on Edison Research, the number of people who listen to podcasts increased by 37.5 percent between 2017 and 2020. And they'll continue to grow during the next decade. The amount of people who listen to podcasts isn't the only factor that has been growing. The quantity of podcast episodes available for podcasts has increased dramatically over the last few years. It is estimated to have 43 million episodes available across all platforms at the time at the start of January in 2021. In the event that you're thinking of starting their own podcast project the first thing to consider is working out how to make a impression on the listeners.

One way to accomplish this is by employing the video format to complement the audio-only content of your podcast. With only one-third of podcasters choosing to create videos in addition to their audio tracks, so making an engaging, visually pleasing video podcast can be your fastest way to reach a wider audience.

Let's get started.

What exactly is a podcast?

There are many variations however videos are generally a podcast where the type of media is audio instead of video. Videos in podcasts can be broadcast recorded or live, and may be as basic as simply a "fly in the air" video of the recording of a podcast or include extra visual elements, such as animated tales or storyboards.

Audio podcast vs video benefits and disadvantages

If you're looking to compare video and audio podcasts, you must consider several factors, which include your podcast's purpose and preferred platform. Video podcasts and audio podcasts both have their distinct advantages and drawbacks.

One of the most significant advantages an audio podcast provides is the simplicity of use it provides its listeners. Listeners can access audio podcasts anytime and anywhere, and they can enjoy them while engaging in other pursuits including tackling their daily commute or working out at their exercise regimen. Videos demand that users be completely engaged with the podcasts that limit their value in comparison to audio. With that being said that sometimes, barriers to entry work for you since viewers are higher-engaged than audio listeners due to the focus needed to appreciate the material. The reason why audio podcasts are so popular is because it ensures that everyone's eyes will be focused on your web page!

It is true that the procedure of creating a video is a bit daunting for the novice, but once you have the appropriate equipment and software, the procedure is actually quite easy.

Video podcast software

Video podcast equipment

It's possible to make the entire video-based podcast from your laptop, there are other pieces of equipment which can help you bring your podcast up to the next standard. We have put together a video-related equipment checklist to guide you through how to create your video.

Video podcast equipment checklist:

  • HD camera or several camerasNumerous podcasts utilize a multi-cam method to record their video content. Typically, they take many shots of the interview taking place in the studio. Although it's not in any need to make use of multiple cameras, it could provide a fascinating video experience for viewers.
  • External micat the end of the day, it is likely to be one of the biggest elements in any podcast is the audio. To get the highest quality audio and best quality audio with the highest clarity using the external mic is suggested. External microphones are relatively simple to set up and improve the enjoyment of your listeners.

Different types of podcasts with video (and many excellent examples)

Interview with 'In-Studio'

The "in-studio" video podcast interview takes place in a room which can be shared by at least two participants. The studio hosting the interview might be an studio used for professional production, or in many instances, it's an at-home studio that is DIY.

Below, we'll see how the team utilized an in-studio video podcast to get the viewers involved to create their own video.

Talking heads

The most popular kinds of video podcasts at moment, particularly due to the dependence we have of digital communications The most popular type of podcast is remote interviews. Remote interviews involve hosts of the podcast (or hosts) conducting interviews with guests through videoconferencing software. This kind of interview works best in situations where hosts and guests live in different locations, as it permits an interview to take place at the comfort in the house of each guest. With the advent of technology, the world is becoming more and more remote, these forms of podcasts have become increasingly commonplace. Interview podcasts with remote interviews, which are often permitting hosts to talk to individuals they may never otherwise talk to is a delight to watch develop over the last few years.

Static image

Videos that contain an image that is static are probably the least engaging of the options. They're typically a basic podcast that plays an image which is the only or a single animated image which often features the logo of the company or podcast in question. Though static videos may aid in reaching out to new viewers (on Youtube, , and other video platforms) but they do not draw attention or engagement in the same way as other alternatives listed. They are, however, the perfect entry point into the world of storytelling through pictures.

Footage + audio

The kind of podcast that is video features spoken word which is overlayed over visual pictures, live or animated. Most often, they feature the visuals of the topic being discussed between the hosts, and can vary from stock footage to animations.

In the previous video you can see how the StoryCorps podcast makes use of animation to show how a podcast host conducts an interview with her father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function a lot like talks shows for corporate audience. Think about sales teams, account management teams, customer service teams, etc. Take, for instance, Technical Proof, HTML1is an ongoing radio show featuring the sales engineering team . It discusses product updates as well as technical developments as well as resources for support to the teams that deal with clients.

Internal video podcasts can be the most innovative method of communication with colleagues on a secure and secure channel. Therefore, if you're seeking innovative ways to communicate the expertise of your employees, interact with remote members, or help build communities and strengthen your business the culture, then an internal podcast could be an excellent solution for your staff.

How to create the perfect video podcast: a step-by-step instruction

The steps required to create videos are straightforward once you've got the equipment for your video podcast as well as tools and software. We will walk you through how to set up your video podcast on the internet and running:

1. Pick the kind of video podcast you want to produce.

The format you choose for your podcast to run in depends on the goals you are hoping to achieve and also the viewers you'd like to connect with. The good news is whatever format you decide to use it's fairly simple to transition to a new format for your podcast at any date.

2. Film or create the video that you wish to share.

3. Make edits to the video, and create an entirely new thumbnail.

4. We would love to see your video submissions.

Uploading your videos to an online platform for hosting is the last step in making sure your video is up and available on the web. However, it's only the beginning of the process in terms of marketing and sharing your work.

5. Share and promote your videos.

Video creators who are successful realize that the road to success in today's digital world doesn't end with the initial upload. To increase the reach of your video podcast creators need to utilize social media for amplification across a wide range of different platforms. It allows users to easily publish their videos to the social media sites and also include an easy-to-use video template to launch a new show! You can check it out on this page:

Ready to level up? Take your video podcast live

Lights, camera, podcast!

If you've ever dreamed of launching your own podcast, why are you putting off this idea? With the knowledge, the devices and ideas you're interested in, creating the most amazing video podcast is definitely in your grasp.

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