What can you do with Facebook ads for promoting your online course

What is the reason for Facebook advertisements?

For starters, because of the sheer amount of users that are on Facebook. There are so many users of Facebook that, in the majority of categories, you will not need to look for any alternative sources of traffic as Facebook can help you find the ideal clients on Facebook is amazing. Think about it: 1.71 billion users on the internet each month and we'll pick those that will be perfect for your company.

It is also essential to be aware that the advertising capabilities of Facebook are highly robust. This makes it possible to get overwhelmed by the things you are able to do. I know I did when I first got started with Facebook.

However, I've learned that it's not just about what you are able to perform. The key is knowing the most effective option is, and, more importantly, what you don't need to be concerned regarding. For me, that was immense relief. Knowing what I didn't need to think about felt as if I was able to figure it out with no the years of practice.

In this article I'll walk you through how you can set up your Facebook ads efficiently and show some of the items you'll need to learn in order to be able to efficiently work when working with Facebook ads. In addition, we'll give suggestions on how to handle your Facebook advertising for just one hour each day (less when you're getting used to the process) which will allow you to be able to focus on helping students as well as developing your courses.

 Retargeting visitors to websites

The first step is to consider retargeting.

Retargeting refers to showing an advertisement to those who have previously been to your website. Are you aware of the ads that appear on the web? They're advertisements that are retargeted. They're effective extremely effectively.

They're that effective actually, in one instance I earned an ROI of 1547% for one of my ads:

From the 18 customers who initiated the checkout process, sixteen bought. It's pretty cool. Retargeting is an excellent method to increase the number of mail subscribers as well as to generate more revenue from your list of email users. Let us walk you through each. Once you've set it up It's very simple to automate.

What are the steps to configure it? Retargeting on Facebook Ads

To get started with Retargeting ads, purchase the amazing Facebook pixel that helps you monitor every step of the process.

The first step is to register for to get a no-cost Facebook account specifically for businesses. Facebook makes it simple however, if you're in the market for a guide to taking screenshots that I've prepared to help you here. It's expected to be between 5 and 10 minutes to complete.

After that, Facebook will ask you to set up an ad account and a payment option. When you've established the account to run a business, Facebook should direct you to this account automatically. The screenshot guide I have written covers this procedure also. The process should be between 5 and 10 minutes.

If you own a site that is running WordPress it's simple to go through this step-bystep process for setting up your pixels

Installing the Faceb00k Pixel to your WordPress website:

1. Sign in to your WordPress dashboard
2. Select PLUGINS > Add New > look for the tracker code manager. Install then enable
3. Settings and then TRACKING CODE MANAGER >ADD NEW > add a title to the tracking code you're about to create
4. Log into Facebook's Ads Manager account. Click Tools > PIXELS > CREATE A PIXEL Click Copy the code of the pixel
5. Back to The WordPress Control Panel for Tracking. paste in the code. Click BEFORE/HEAD > SAVE
6. You can edit the tracking code you saved earlier. Click "In every one of our sites (pages post and archives)" Save the tracking code.
7. Open CHROME browser > install extension Facebook PICEL HELPER
8. Open your website in Chrome and check whether the Facebook Pixel helper confirms that it is there and running.
9. Return to the Facebook's Advertising Manager Tools > Pixels > Custom Audience PIXEL > CREATE AUDIENCE > and choose between 180 and 120 days. (This is how you create your custom audience that you can use in your Facebook Ads.)

(credit credit is provided (credit is given credit goes to Townsville Social Media Marketing and also an instruction video)

Who should you show your ad?

We now need to include those we'd like to show our ad to. As I mentioned earlier, a popular way for this is to target people who've visited your website however did not register to your class online.

However, the primary task we'll need to complete is make an inventory of the users of Facebook who we'd like to focus on. In Facebook, this is referred to as the Custom Audience.

I'll begin by explaining the best way to attract visitors to your site who did not sign up for your email list. In the next step, I'll go over two additional strategies in the next steps.

HTML0 How to create an individual user on Facebook:

1. First, open Audiences
2. Click CREATE Audience (blue button) > CUSTOM AUDIENCE > Website Traffic
3. We focus on those not registered, by selecting those who have visited your website, but aren't signed up on the signup page.
4. Select 'Website Traffic' in the menu. PEOPLE VISITING SPECIFIC WEB PAGES But, don't select OTHERS
5. Input your web address in the first field and enter your signup URL in the second.
6. You can enter 180 days less (the maximum permissible)
7. Give a title for your target audience
8. You're done. Click CREATE AUDIENCE. The screen should appear as follows:

All you need to import is the email addresses of customers who did not purchase from your email service provider (e.g. Aweber) Modify step 2 (in the steps above) to CUSTOMER FILE like this:

If you don't have an audience, you'll need to build a new audience in the same way you did prior, and then select only people who've completed your registration confirmation page. It is also recommended to exclude those who has visited the page that gives access to the training. During it this way it is possible to find some people that haven't subscribed, which isn't optimal.

Another method is to take your whole mail list, and redirect them to your ad, however do that will show your advertisement to customers who bought from you too. This is not the best option.

It's great that the knowledge you've gained up to now is something that can be done one time. Once the dull and overwhelming stuff is taken care of and it's time to design the first advertisement.

Making your first advertisement

1. Launch advertising Manager and select the option of increasing conversions FOR YOUR WEBSITE

2. Click on the PURCHASE button (this should be green in front of it, not red light)

3. Select the section devoted to audiences and click on the box beside CUSTOM Audiences. Select the target audience you'd like to show your advertisement.

4. If you're seeking to target on a specific group of people in your market You can do this through layering these options (ie. just target women). Then, scroll to PLACEMENTS.

5. Select your preferred options, and then select only those feeds available on desktop and mobile.

6. Create your budget and move forward. A daily budget of $5-10 is the ideal start. You can increase this after a day or two, once you've established how many people you'll manage to reach - I like to limit my reach per day, so that I'm able maintain the service without doing any work. Do not worry about the various configurations. You can modify them after you've developed knowledge.

7. Facebook has many types of ads available but an excellent place to start is with just one photo. Click AD on the right-hand left corner. Select an image only or VIDEO within your ads (as illustrated below).          JQGcZCofzpdMTOWhwPfP

8. After uploading the picture, scroll to the bottom until you choose your Facebook fan page. Add the URL to your page's landing page, and add your headline and description.

TIP: A majority of people are on mobile devices, so make sure you look over the preview and ensure that the design is good for desktop as well as mobile.

9. That's it! Press the green PLACE ORDERS button, and you'll be done.

What will my ad be in?

There's lots to tweak to improve your skills, however it's important to establish yourself and then continue to grow as you progress.

Make sure that your copy isn't perfect, try at making it as good as you can, and enhance it as you go. After you've accomplished your objectives, you'll be amazed at how much better it is! Be sure to clearly state what you expect the individual to receive in exchange for accepting your offer.

Images are crucial and could improve your conversion rate when you experiment with different design. If you're making your first commercial, take note of the text ensure that the image makes it clear about what the advertisement is about.

At the moment there is no need to incorporate text in your image. You can play with it once you are more familiar with adverts. There is only one scenario where you might make use of the text is when you're marketing a product that is, a product with a name on it.

I find it helpful to draw an idea from advertisements that others have made before I create my own (that does not mean steal!). This is an amazing advertising library that is completely free.

I've collected a few concepts for you to start. The idea is to encourage sign-ups to your email list. Here are a few examples of these sale.

A couple of examples of what your advert could look if you are selling your course or up-selling students:

This is where the fun begins to increase the number of students you have on Facebook through advertising. Because we've already completed everything, you'll be amazed at how easy this is!

HTML1Utilising audiences that look like you to enhance the number of viewers

Facebook offers this amazing feature that lets you demonstrate to their system the (minimum) 100 students of the ideal are as. It can identify the commonalities among them and also find people who are similar to them. It's pretty amazing you think? Naturally, the more people are active on Facebook and the greater number of people are on Facebook, the more Facebook can optimize since there are many additional information points to consider, but the 100-person audience is a good starting place.

In comparison to the typical type of Facebook advertising where you'll have spent time trying to locate and test different methods of targeting This is the ideal way to scale your courses. This is much more efficient and you'll have a much lower amount of knowledge you'll require to get started.

It eliminates what according to my experiences, is the most challenging for online instructor instructors and coaches in the field to accomplish: the goal. It basically manages the task for the individual. It's also very effortless to automatize. This guide will walk you through the steps in a matter of minutes. Let's first set it up.

How to create an audience that resembles Facebook:

1. Create open Audiences and click CREATE AUDIENCE (blue button) and select LOOKALIKE AUDIENCE

2. Choose one of your audience within SOURCE or the country that you'd like to focus on in the country.

3. Select the audience size. It's recommended to test with 1 percent since the smaller the number, the closer they will be able to meet the crowd you were able to start with. If you're happy with the results it's possible to think about conducting tests with different audiences to the one you have already.

4. Click on CREATE AUDIENCE (blue button). The result could be something like this:

HTML0 Making the advertisement

Create the ad through the process of the section on retargeting. This is the second time you will select the Lookalike audience in the customized audience box.

Another cool thing that you can do is to include additional choices on top of the commonalities that Facebook will uncover (ie. you can select to target just women who are of a particular age, or include additional activities or interests).

There's lots to learn about and I usually try to limit my audience to a size of 200.000 for non-retargeting audiences.

Methods to organize the procedure to make an hour per day

Retargeting advertisements are a great method of advertising, and once you've set the right conditions, they'll require little effort on a regular basis.

The thing you should be looking at each day is whether ads aren't becoming too high (it indicates that people have been exposed to your advertisement more than they would have). What amount they'll view it is contingent on the amount you budgeted for your day and your number of viewers.

If you notice a decrease in your performance of the ad over several days it usually means it's time to modify the ad or put it on hold for a while.

Every day the only thing you have to do is check for 5-10 minutes to ensure that everything is running just as they should.

To test the appeal of audiences that look like you, I recommend to test two distinct strategies in contrast to each other at beginning, to observe the differences and discover how useful it can be to try the various concepts.

Since the audience you are targeting is what matters most, I'll suggest you test two targeting strategies against each other.

The options for targeting are anything that has to do with the target audience and your desired. To make it easier, it's possible to begin by testing your exact lookalike population of males and females, or in different hobbies, such as COOKING and COOKING CHANNEL, as illustrated below.

Each one will provide the viewers with an experience that is unique and none among them could be better than one over the other.

Once you're comfortable on the interface, and are confident advertising, you'll be capable of completing all this in a matter of seconds.

If you're constantly optimizing your conversions, it's crucial to take a an examination of your results, and the price per conversion and then stop any that's not working equally.

I suggest you leave your Facebook account inactive for three days prior to doing anything else, to give Facebook the opportunity to enhance the performance of its own. Typically, at least 3000 impressions are needed before you make the last option.

 The main Takeaways

1. Retargeting advertising is almost always better than different types of advertisements. This is a fantastic way to get more customers and customers.

2. The most significant issues from Facebook ads is with targeting. This is easily solved through the use of lookalike audiences.

3. Lookalike audiences is a simple method to locate additional persons who have the same characteristics as your current students.

     Aske Christiansen is an specialist who helps authors of online courses to increase their mailing lists using Facebook ads on Scaling Your Business. The author will show you how you can get low-cost email subscribers by using Facebook ads is simple enjoyable entertaining and simple!

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