The Thousand Solutions Blog

What can I do to market Digital Products

Sep 17, 2023

You've worked hard to create your first (or the most recent) digital product. Congrats! Next step naturally is to market the product and get it in the hands of those you made the product for.

Promoting digital items and generating sales can be difficult However, there are methods to use in order to get in touch with the highest amount of customers that and generate a significant amounts of income. In this guide we'll teach how to market your product using strategies that you can use to get your journey.

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First, let's define digital goods?

Considering how many people consume information online -- 5.18 billion, which means, 5.18 billion people. Many entrepreneurs use their knowledge, whatever it may be in developing digital goods, to be sold to customers. The digital goods comprise:

  • eBooks
  • Video courses
  • Audio and music file
  • Templates for graphic and web-based websites.
  • Videos and images are taken from Stock
  • Software applications
  • Mobile apps
  • Coaching tools
  • Podcasts
  • Memberships

Twelve strategies to promote digital products and increase sales

Promote your digital product and generate sales, here are some steps to take:

Set up an online retailer or web site

The first step of promoting your digital products is creating an online storefront, or the website you'll guide users to in order for them to be capable of purchasing through your store.

There are a myriad options to do this. It is possible to use online store builders such as Shopify and Gumroad. The platforms are feature-rich and allow you to create web-based stores entirely from scratch, with no necessary technical skills. The store builders to offer different kinds of digital goods including:

  • eBooks
  • Online video courses
  • Non-fungible tokens (NFTs)
  • Audio and music documents
  • Memberships
  • Digital art
  • Photos and videos are taken from the stock
  • Website templates
  • Event tickets, etc.

Gumroad is a great option to complete and absolute novices, as is evident from their tagline, "Go from zero to $1". Shopify is, on the other side, is a web-based store which caters to customers who have a wide range of experiences.

The two tools provide a broad selection of designs for online shops as and drag-and-drop editors for websites which lets users alter templates to meet the specifications of your business. They also offer tools to assist in increasing sales to your site. Shopify is a good example. It permits you to download additional apps for better store performance. You can also connect with third-party applications for an efficient operation.

Some other platforms which can be employed to construct an online storefront or websites include:

Contrary with Shopify and Gumroad similar services, these services are absolutely free to use. They're however self-hosted, so you'll be required to pay for:

  • The domain's name ($10-20/year)
  • Hosting on the Web ($3-30/month depending on platforms and plans)
  • Premium Theme ($100-200 one-time payment)

They allow you to create any kind of website you want, and you can add eCommerce functionality by downloading plugins like WooCommerce, EasyDigitalDownloads, and MemberPress.

Connect to an online marketplace

If you're just beginning to learn about making and selling digital goods It might be beneficial sign up to a marketplace prior to making your own website or store. A few marketplaces to join are:

  • Amazon is used for ebooks as well as audiobooks
  • eBay (for various electronic objects
  • iTunes is an internet platform that lets you play songs as well as podcasts, videos and songs.
  • Envato - for website and graphic templates along with stock images and videos and royalty-free music
  • Udemy can be classified as an online learning platform that is generally
  • Creative Market Fonts Graphics, templates, and graphics for your creative endeavors

But, the downsides of market prices include:

  • They typically earn a profit with every purchase you make
  • Your items are positioned among like items designed by different creators. In turn, you increase you have the chance to earn as much profit as you are able to.

Create a compelling sales page for your product

This is a factual element that comes with selling digital products. In the beginning the buyers won't recognize your name or the company's name as they're not likely to make purchases from you until they've been given a reason as of why they should. This is particularly the case when it comes to books or online classes.

Contrary to what a lot of individuals believe, there's no requirement to become an expert copywriter to write a captivating selling page. The only thing to do is ask the following question of whom you're targeting. Can you write an article that's suitable for me?

There is no need to go through every aspect of the product. Instead, concentrate on

  • What is your product can do to aid the clients in resolving their problems?
  • Why should they choose this item (instead of other items that have similar characteristics)

This is an example of a sales page designed for promoting an instructional design class. The content above the folds clarifies the target audience the creator of the course wants to draw, i.e. instructors looking to use their teaching skills in high-end institutions.

Making it clear to future customers that authentic users have utilized the product and have gained benefits from it is one of the most efficient methods for converting the potential buyers into buying clients.

Why? since you'ren't the only sole person who is confirming your product's value; others are confirming that same. It's a matter of: "If this can work with others, then surely it can be a success for me too".

Your website must be optimized to be search engine friendly

If you're trying to develop an effective plan for marketing, you need to be able to make sales automatically weeks ( or even years) after you've implemented it and tried search engine optimization (SEO)

There are three different types of SEO: on-page, off-page and technical.

On-page SEO is the usage of specific niche or product-related words in your copy. In order to determine which phrases will be most effective to incorporate into your product and sales pages Ask yourself: If someone were trying to find my product, the term(s) do they need to enter into Google?

The terms you use are keywords. It is possible to use SEO tools and keywords like Ahrefs, SEMrush, or Ubersuggest, to identify appropriate keywords, as well as their search volumes. Once you've discovered your keyword include them in your title, subheadings and body copy, URLs Meta descriptions, meta descriptions with alt text and further. As Google's crawlers scan the webpage, they'll capable of determining the exact contents of the page and then rank it accordingly.

The final goal is about improving the performance of your web server, or web site, so that search engines are able to index and crawl your website in a timely manner. This involves accelerating your website and increasing the user experience while also structuring the data on the web.

HTML0 Design a Content Marketing funnel

If the product you're selling is a digital products on a site (as alternative to an online marketplace) You can make videos, blog posts that are informative blogs, posts on your blog, or posts on social media with information on the areas you are skilled in and your product(s).

As with the product pages already have, you're able to make your blog post SEO-friendly by including keywords within your blog posts too. Even if your blog posts aren't ranked, your intended audience could find it easy to find you via your blog posts that are extremely rated.

In addition to the capacity to generate leads and drive traffic to your site, relevant information can also help in establishing credibility and establish yourself as an authority within your area.

     You can create a authentic Social Media presence    

"You are able to record your video in TikTok however, it doesn't have to be perfect." she shares "It's real and honest people know me as an honest and authentic person."

In order to increase the number of people who follow your social media, you should create content (images carsousels, videos of long or short videos, infographics like infographics, images or pictures and so on.) to let your followers know about your company or industry and explain the rationale behind why you are creating items in this area and highlight the benefits of these items. If there are testimonials from your customers, they can be shared with your social media accounts.

While it might appear your growth isn't quite as rapid initially However If you post consistently content, people begin to come towards your website. Once they've arrived and you've got them on board, you are able to interact with them and build relationships by liking and replying to their blog posts and by sharing their content and also by giving the opportunity to shout out people who've bought the product.

Run pay-per-click ads

The process of creating a natural social media profile takes some time before you start realizing the advantages. If you want to put your company's image in the eye of an extensive public, you should consider using pay-per-click (PPC) ads. You've probably guessed the concept of pay-per-click (PPC) can be described as a type of marketing strategy that requires the payment only for advertise on sites where people are likely to click.

There are two kinds of PPC ads that are paid for. These include social media ads as well as search-related advertisements that are paid for.

Through paid social media advertising Your ads will be displayed on platforms that your intended audience is using. Before launching the campaign you'll establish the habits as well as the demographics and preferences of your clients, which means your ads will appear in the feeds of those who may purchase products from your company.

Paid-search advertising allows your ads to be displayed on Google result pages for the search engines (SERPs) whenever your intended market performs commercially-related searches that are looking for items to purchase.

If you want to increase the likelihood of having your ads clickable it is essential to adhere to these guidelines:

  • Utilize high-end and attractive images in your advertising.
  • Use a concise, compelling text to explain the benefits to your product
  • Create a clear call-to-action that informs viewers of the next action to take after they've watched the commercial

Make an emailing lists

SEO, Content Marketing, and paid advertisements are fantastic strategies to market digital products However, what happens if Google and the other social media platforms become obsolete (or fail to function)?

The idea may appear crazy, but consider the consequences of social media sites such as MySpace, Friendster, Tumblr and Vine. Most likely, you haven't even considered any of these websites at all for a long time. In the event that this happens to most popular websites you use to advertise your goods and services, your business will become obsolete as well. Your audience will be lost and you have to begin again to establish your own base of clients.

Conversations don't stop when people email addresses. It's crucial to stay up with the current relationship and keep your business at the top of the game by regularly sending relevant and helpful emails to clients. To make this process easier, it's feasible to utilize software that allows you to advertise via email such as MailerLite, ConvertKit, and ActiveCampaign to improve your email marketing. It is also possible to sort your mailing list based on the habits of your users, their interests, as well as personal preferences. It is also possible to create customized mailings to each segment of your list.

The email messages that are automatically generated should:

  • Provide your customers with information on your reasons for why you be doing what you are.
  • Show them the way your product can aid the solution of their problems.
  • Help them understand more about your business
  • Inform them of any coupons, specials or offers that you might be able to benefit from.

     Influencer    

Because influencers already have fans due to their popularity and influence, collaborating with them could provide a viable marketing solution for promoting your brand. Depending on the type of influencer and the size of their audience as well as the results you want to achieve, you can ask them to pay for a service or even provide the influencers with gifts to get your company featured in their posts.

Another option is to set up an affiliate program which celebrities are able to join for purposes of promoting your goods to their fan base with the an opportunity to share of any the purchases from their specific affiliate hyperlinks.

Whatever path you decide to follow, whether that's direct marketer-driven marketing with influencers or affiliate marketing collaborating with reputable influential people who are experts in your field will allow you to reach out to audiences that you would not had access to prior. This also positively impacts the perception of your company and improves the chances of conversions and sales.

     Develop and implement a marketing strategy    

What's more effective than advertising your digital product's digital versions once it's been launched?

Promotion of your digital item prior to the launch of your digital product!

The preparation and execution of the pre-launch campaign helps to generate excitement for your product before it goes to market. This way, you could generate a crowd of potential customers that are ready to buy the product the moment it goes on sale. This will not only aid you in avoiding the terrible feeling of having zero sales in the first couple of days, but it can teach you more about promotion which means that everything is easier when you keep promoting your product.

There are a variety of ways to attract people's attention your product before launching. Here are a few of them:

  • Post information on social media about the kind of product you'll launch
  • Create posters and images of the upcoming item on your website so that you can let the public that it's scheduled to launch
  • If the item you're offering is an eBook you could send your customers an email link to navigate through the very first two pages
  • Create an online contest and award the winner will be first access to your new release product

The pre-launch campaign will assist in promoting the product but it also provides you with some idea of the type of purchases you'll be able to anticipate from people who might have stated their intention to purchase the product following launch. Furthermore, you'll develop the client base so that you'll be able to promote new products with ease.

     Promo discounts as well as other freebies    

Similar to physical products, providing discount coupons and other freebies to advertise your digital products can draw potential buyers and encourage them to buy.

When it comes to digital goods, discounts could be as little as $X off the first purchase, or X% for Black Friday, while freebies could include free emails as well as additional content or a bonuses chapters. Also, you can purchase smaller purchase to make it simpler for you to sell more the number of units that you can sell from the digital item.

In addition to encouraging other people to test your product, coupons for discounts or other giveaways are an excellent way to increase the trust of your clients and improve your odds of generating word-of mouth marketing and repeat purchases. Also, you can get discounts and other freebies to boost your sales for other items which you develop.

Host a contest online

Online hosting contests and challenges could be an excellent way of engaging with your current clients. They are great at getting potential customers to purchase your item if it helps them achieve the goal they've established.

A good example could be the Avocadu's 21-day contest to lose weight that is displayed to the public through their website.

Avocadu sells recipes eBooks along with the weight loss plan called"the Yoga Fat Loss Bible. Although Avocadu is awash with positive customer reviews on its web pages regarding sales, it knows that customers are more likely to buy paying for products when they're in a position to try the product for free. That's what the fat loss contest will be used to do.

Anyone who is willing to try the program at no cost and who loses weight will be more likely to buy the Fat Loss Bible program than those who have read the review of it.

In order to make it a winner in a competition or game, ensure you've got three things in place:

  • Participants are present for a certain period of time. In the case of Avocadu this includes 21 days. In your case, it could be as little as five days.
  • This is shown by those who have a stake in (or getting enticed into using) your digital products as lead magnets.
  • The contest gives you an chance to promote your paid digital product (or any version of the lead-generating product) in the end.

Sell your digital items to boost your sales

Digital products could be a very profitable side-business. The product, however, will not be offered by magic since it's existing. It is essential to make an effort to advertise your product to those whom you would like to interact with.

The methods for promotion described in this post will assist to sell your product but you'll have to commit the time. You don't have to play using all the 12 suggestions at once Choose a couple to begin with and try these out. It might take time to determine if they're successful, but if you're consistent the results will be evident and you'll learn the top marketing methods to use for your particular product.

Check out our Strategy Guide for free here to get additional strategies!

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