What can be done to increase customer lifetime value by using Jetpack CRM

According to the old saying, it is important to make a sale in order to gain a client rather than acquiring a client to make the sale. One sale doesn't matter much on the scale of things. What is important is the customer's life value (CLV). Utilizing Jetpack CRM, you'll have a range of tools at your disposal to increase the value of your customers.

It's much easier to market to existing clients than it is to attract new customers. Customers you already have know you, and if they were pleased at the last time they visited and are open to future offers and likely to visit again provided you communicate with the customers in a way that will be helpful and reflects the needs of their customers.

A reliable CRM, and one that seamlessly integrates seamlessly into already-in place processes, makes this possible.

Find out: What is a CRM?

Jetpack CRM is the best selection because it was developed exclusively to work with WordPress and with stores top-of-mind. In fact, it's run by the same business which is the owner of .

This article can assist you in creating a simple plan for increasing your customer longevity benefit using Jetpack CRM.

What is the value of a customer's lifetime and what's the importance of it?

What do you want to achieve to grow your business?

One sale can be made for $150 and never contact the client again. Or set up a sale at $30, then make 10 more sales to the same person in the two years following that totals to $30?

You can't deny that you pay the $330.

However, many eCommerce businesses spend the majority of their marketing efforts trying to get new customers, while they ignore their existing customers. Additionally, they do not maintain or collect data on new customers and lose opportunities to generate repeated business.

Being aware of your customer's life-time value gives you opportunities to boost stability and profits for your company. It can also help you determine the amount you need to spend on marketing.

As in the previous example, if your customer lifetime value is $500, it is reasonable to invest $100 on marketing in order to acquire an entirely new customer.

But if you don't know the value of your CLV, it's difficult to know if you're spending your marketing budget wisely.

What is the value of your customers' lifetime? Jetpack CRM can assist you in doing that as it allows you to track every single customer and their expenses throughout the life of your online store. It also shows all of your customer's data in one spot.

Respond to and understand customer behavior

By using Jetpack CRM, you'll be able to monitor all customer transactions.

The log of activity feature stores notes of all the important information about each contact, such as invoices, quotes, changes to their status, and so on. Now, with its free integration with, you can monitor every aspect of your account from your account dashboard.

If you understand what your customers are doing, you can create smarter better, more specific, and more efficient marketing strategies and also engage them to increase the level of involvement.

Perhaps your team of experts in service could come up with an approach to make sure you have a satisfied customer who has had a lengthy relationship with you. While it might require more effort and expense than usual, saving an existing relationship which is proven to be successful is worth the effort.

There is no limit to the things you can achieve! The point is Jetpack CRM makes this kind of information available, and puts it accessible so that you can make smarter decisions in response to the behavior of your customers. This will result in increased revenue and an increased value over the lifetime of a client.

You should create segments of your customers that you can use to target at when you advertise

There's a wide range of customer segments that can be designed using Jetpack CRM. For example, you could classify customers with any or all of these features:

• Purchased in the past three months
• Haven't purchased within the last six months
• Purchased a specific item
• Converted into email
• Living within a zip or state
• I spent over $150 on at least one purchase
• Use coupon codes

There's really no limit for this. Could you increase the lifetime value with an individualized segmentation of customers who have utilized at least one coupon? Send them a coupon-based offer in addition to sending a distinct advertising message to other customers who do not feel the same way about cost. This lets you reach the people who are attracting attention to them rather than discounting the products to everyone.

What do you think you can use a section of customers that haven't made a purchase in the last one year? It is possible to create incentives to encourage them and offer the customers incentives to keep coming back. Based on the effectiveness of the program it will give you an idea of what works in attracting customers returning after they are leaving and increase the lifetime value.

The business that sells sporting goods can maintain emails that are well-received and decrease the rate of unsubscribes through targeted emails. As an example in lieu of releasing announcements regarding the latest baseball equipment for everyone in the world They could send out the announcement to those who have previously purchased baseball equipment from them before. However, that doesn't mean others aren't affected as you could make an email solely based on the purchase record of the people who made purchases from them!

Everything and more is possible using a powerful CRM like Jetpack which is integrated with .

A higher return on investment from email marketing and automation

A different way to boost customer lifetime value is to make use of emails to increase the value of their lives. This has been discussed somewhat, but take a look at some results from email and figures:

• The average customer spends on average 138 percent more when marketing via email is integrated into how firms interact with customers.
• Return on investment of email was determined to be 4 times greater than direct mail.
• The rate of open for emails that are sent out to abandon carts to carts could go as high as 40 percent..
• The personalization of emails earns six times the amount of income as regular emails.

It's not all there is - and still, it provides you with an idea of how effective and efficient marketing emails and automated email is.

Make use of these techniques in conjunction with the details about customers obtained through Jetpack CRM to boost the value of a customer's life. It's much easier to connect with your existing and new clients by:

• Emails from abandoned carts
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email messages
• Post-purchase automated emails, such as request for reviews
• Automated nurture programs

It's clear that so much of email communication is automated. It's a dual benefit for you, because you'll boost your customer's longevity value and not have to be on the job constantly.

There are many things that can be automated. Marketing campaigns with segmentation that you conduct are an excellent example. They depend on your customer information. They may also be dependent on what's happening in the world at large, or in a particular city, state or nation, for instance the launch of a productor holiday occasions, and numerous other elements.

If you choose to use Jetpack CRM, you'll be able to get access to customer information you need for you to use email to the fullest extent. Furthermore, your life-time value will rise.

Reduce friction and increase collaboration between sales and marketing

If you've missed it -- Jetpack CRM has now integrated directly into your dashboard zero expense. The service is completely free!

This means that both the sales and marketing personnel will now have access to identical data. This means that regardless of whether you're developing marketing campaigns or sales representatives are in contact with specific clients all of them can view customer transaction histories, contact information previous communications and other data.

It is possible to send quotes and invoices, and look at each client's accounts on social networks, label them based on sales calls, and much more. Learn more about the features available with Jetpack CRM.

It also helps the marketing and sales teams to coordinate their efforts better. If your sales team is assigned the job of communicating with a specific audience, for example, marketing will be equipped with all the necessary information to create efficient marketing materials and other tools for the sales team to use.

This ensures all employees are on the same level. The internal systems you use will function more efficiently, and your customers will be treated with better-targeted, personalized appropriate marketing and communications.

The result is happier customers, who remain satisfied and are more likely to purchase from them again.

Install and set up Jetpack CRM today at absolutely no cost start collecting and using information to increase your customers' lifetime worth.

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