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Find out the highlights of the entire interview. Interview questions have been altered in order to make it clearer.
On writing great characters:
Mark: "Everything starts with writing. The plot's starting point, four office workers shouting in the middle of an address, which wasn't thrilling. The growth of the characters was a key factor to reveal the story's theme. The writers took a long moments thinking about how the characters were with respect to each other in terms of who they are, what they differ from and complement each other, and what we can do with these characters in order to make the plot . They also made it make it more enjoyable.
It is our intention to bring attention to the issues and also the fault of the person in order to help them become more available. In this way, authenticity is essential. My goal is to create the perfect product, and to then acknowledge that as the main reason people like it. This is the reason why you like it.
It's crucial not to view these movies as commercials. I love digging deeper into the roots of every persona. The more detail you can give, the more interesting. Each of the background stories will reveal more about the character from beginning. It includes production designs as well as the style and clothing. This helps the viewers understand what each character's role is. This is the reason I designed these characters so that actors can inhabit the worlds of their characters which is obvious when watching the movie. When you watch the movie in three segments, you start to sense the impact that's always present."
If you violate the rules:
Mark: "My tip would be to connect with people with similar interests to yours. Be as truthful as possible. Media is meticulously manicured. This is a method that ensures the lines between the characters and the stories are cut out. It is my suggestion to resist this method And you must take the initiative to reveal to the world what is really.
In the very first film I created in collaboration with Apple I saw a man who was licking his tablet. He was wiping the tablet as the other team is watching each other and the other team members are asking "What do you think he's doing?" I'm constantly asking "Oh is there something we can do about this? Can we think of some alternative? Are I able to utilize it for coasters?" Let it be real. Revive the authenticity of our writing and our stories that we tell. This is what draws people into the story and makes tales and characters entertaining."
If you are able to integrate the product
Mark "How you look at what you see that appear in these movies must be carefully scrutinized. Everything is connected to the story. My goal is to make the product the central ingredient of every scene. I make a narrative about the product and make scenes around it. It's the product which is needed to get us there. When you integrate the product in a film like this, it's not simply a tool for use to make a point, but it's part of the narrative the film is telling."
On taking risks:
It is essential to prepare to be risky in order to be able to have a good time and also to build connections to your company. My belief is that's the most important thing to do is be ready to the risk of all, and to build long-lasting relationships with the people are putting your money into. Advertising is usually shielded and shielded from job. But, if you eliminate the layers that you're using, it will be possible to talk with others who look similar to them."
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