Jul 4, 2024

Based in Northern England, House of Malt is a family-owned firm which has grown to become one of the leading online retailers of whiskies and spirits in the U.K. It was founded in the year 2015 by a family-owned company and has been used to manage their operations online from the beginning.

House of Malt has a store and shop that is located within Northern England, though a significant portion of their sales is conducted on the internet through their store online. The company currently provides the shipping services to customers throughout the U.K. and plan to grow their international sales.

Woo interviewed Jethro Hazelhurst, House of Malt's Director of Ecommerce.

photo of the House of Malt location

for Whiskey

House of Malt chose as their storefront online platform because they wanted to steer away from other platforms which are extremely difficult to control. They were impressed by how flexible Woo's platform is. Woo platform was and decided to oversee every aspect of their online business and operation as efficiently as they could.

From the very beginning, House of Malt has been working in conjunction with Woo via the Enterprise Ecommerce program, which helps to improve the flow of cash. Woo is showing to be a benefit for the business in a variety of other ways. The increase in their average order value along with a higher percentage of conversion, and the reduction in the quantity of time needed for a money transfer from seven days to one day has all allowed them to in ensuring they have the cash to support their growing.

Big wins

  • The conversion rates were increased and the value average of transactions increased by 22 percent following the announcement of Apple Pay through WooPayments.
  • The period for cash deposits is reduced from seven days to one day thanks to the help from the Woo Customer Success. the Woo customer success team.
  • In the year 2015, House of Malt was founded. House of Malt has grown to be among the three biggest online sellers of spirits in the U.K.

Key Extensions

  • WooPayments made with Apple Pay
  • PayPal and Pay Later PayPal
  • Searchinise
  • The theme Storefront
  • Google Listings, as well as advertisements
  • Klaviyo email marketing

The impact of Brexit and Covid-19

Like many British firms, House of Malt was adversely affected by the export tax assessments that came with the Brexit law. With the complications that arose House of Malt decided to shift their focus to customers within the U.K. The company has been one of three top firms in the U.K. to offer the whisky industry's best retail sales on the internet.

During the closures of Covid-19, House of Malt was capable of continuing their operations throughout the closures. House of Malt is a company that operates through their own site.

The physical store is a key element of their brand and provides unique experiences to customers that others stores can't give.

Malts are used to match data using malts in order for customers to offer the top quality services

House of Malt has a an incredible understanding of their people who use their website and that informs their approach to use e-commerce.

It is generally accepted the following: House of Malt serves four distinct customers' needs:

  1. People who wish to try out new products can be found on the website.
  2. Customers who visit houseofmalt.co.uk to buy their top items and later purchase the same items every time.
  3. Collectors who wish to be updated on the newest collection and releases.
  4. Wholesalers who are unable to locate the product in other stores and who regularly visit House of Malt for repeat purchases, which restock bars as well as smaller stores.

The information could prove useful due to the limitations of advertisements that are placed on liquor stores, which House of Malt combats with using a powerful marketing software by email.

The cost of an order could increase by 22% when you utilize Apple Pay and WooPayments

House of Malt offers a variety of payment options including PayPal, PayPal credit card processing, Apple Pay and Google Pay via WooPayments.

The business decided to offer WooPayments in order to Apple Pay specifically due to the amount of people who visit their site. Jethro stated "The majority of our customers are on mobile devices, and Apple users use Safari. It is clear that the rate of conversion could go up due to the introduction in Apple Pay. There's no reason to believe that this shouldn't be. There's not any friction. It's a huge opportunity chance for us to transform the rules of play."

Since introducing Apple Pay, House of Malt has reported the growth of 22% in order volume, as well as an rise in conversion rates since the company has introduced various payments choices.

"The more payment options we can offer the greater chance of achieving 100. The business has experienced growth in conversion rates from the time we started offering various payment options. By making use of all the possible payment methods, including WooPayments, we've seen good rise in the past couple of years. All is looking great for us to see continued the expansion." " Jethro Hazelhurst, Ecommerce Director, House of Malt

Transferring whiskey over water

House of Malt is planning expansion internationally. First to Europe followed by the U.S. House of Malt is currently working to locate shipping partners and the logistics for customs. They are striving to give their customers the best possible service and the most enjoyable experience possible when ordering from overseas.

Thanks to their brand new location, House of Malt anticipates growing during periods of high volume of orders, including Christmas time and future worldwide expansion.

Incorporation of products or services that are not included and payment methods

House of Malt is also expanding their product catalog and is also improving the user experiences on their website in addition to launching a subscription option as well as a loyalty program for their regular customers.

They're looking for alternative ways to pay in order to accommodate the needs of their customers in payments. It's an excellent option to extend their buy now, buy later (BNPL) options to include more service suppliers.

Hazelhurst is aware of the benefits which come with BNPL: "The fact that customers can buy now pay later in addition to a second time raises the order's value by on average. Every buy now pay later option will benefit."

What we have achieved is that House of Malt has enjoyed the best time and is looking ahead to the next chapter.

"All that work you've put into WooPayments has made a little difference" Hazelhurst said. "Somewhere in the northern-western part of England located in an isolated corner of a historic town. The Woo brand is getting excellent whiskey in the hands of folks who drink Woo."

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