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Apr 17, 2024

In order to find new customers, it's often among the most challenging and costly aspects of running a business. This is that repeat customers are important since it's much less expensive marketing to existing customers as opposed to attracting new customers.

Customers who are loyal don't only return to you for purchases They also inform their family and friends about your business, which leads to referrals which lead to more sales.

What's the ideal way to create loyal customers on the web?

We've created three extensions to your online store in order to make sure that customers come back to your business.

     Enjoy shopping with Rewards and Points    

This is the way it works:

When customers complete the purchase, they can leave a review and sign-up for your newsletter, or join your club, you will collect points. These customers can redeem their points for discounts off future purchase.

Through points and rewards, it is possible to set the amount of points you earn for every purchase. Additionally, you can alter the value of every point to redeem discounts.

Suppose you award 1 point per dollar spent. If the customer purchases 50 dollars worth of goods and earns 50 points, they'll get it. In addition, you can earn 25 points that equal to a $1.00 discount. In addition, you could be worth $2.00 when you purchase something to come in the near future.

It's an effective way to ensure that your customers are happy shopping at your store in addition to encouraging the customers to come back to accumulate points.

screenshot from My Account page, showing available points

Additional Marketing Options to Reward loyalty

  • Maximum discount that you are able to earn through points earned at the cart on your shopping list, in categories, or even at the level of merchandise.
  • Points are awarded for joining a newsletter or writing a review of an item.
  • Include points in previous purchases so that the customer is able earn points to redeem for discounts immediately.
  • Adjust your balance in points for a customer.
  • The reward system that you are using and points must be aligned to the brand you are using.

A possibility to modify the name of points you collect for clients could prove to be a powerful marketing tool. Imagine that the store online, Sugary Treats, sells chocolates and candy. You could name the reward scheme "Treat Rewards" and call points "Treat Bucks."

The more distinctive and distinct your reward program's design is your reward program, the more clients are likely to want continue to return. Making the loyalty program that you offer will go along the way of making your loyalty program seem distinct and distinctive.

How about customers that have been loyal for many years? By integrating rewards programmes into your web-based store allows you to award points for customers who have made previous purchases and also have the capability to offer discounts instantly. This is a great method to attract and give your customers a reward!

Rewards programs for loyal customers will improve the value of your clients. Your customers will also return to your store online rather than visiting other retailers.

     Customers who come back to the store by offering smart coupons    

You may provide:

  • Discounts on certain products can be added to the price after purchase of just one product.
  • Gift card coupons are available after certain amount are spent. For example "spend $250 and receive 25 percent off coupon."
  • Gift certificates that clients can give to their families or friends.
  • Coupons are accessible when you click during the checkout.
  • Coupons that include URLs are distributed through email or social media.
screenshot of Smart Coupons admin dashboard, showing a list of available coupons

It is also possible to set up a credit account where your clients can save funds to their online accounts. For example, someone might make a purchase of $100 and then only pay for something that is worth 40 dollars. You'll be tempted to visit again later in order to use that extra $60!

You might consider offering other payment options nevertheless, as many of your clients will want not to spend cash on your website.

Smart Coupons will make it easier to automate the processes involved in creating coupons. The software allows you to design hundreds of coupons per day on a daily schedule, and then mail your customers with them, later upload them to your store's website and export them to CSV documents which you can distribute to your business customers as well as other business partners.

It's a fantastic way to boost customer loyalty and also increase the your average amount of transactions.

     Enhance Customer Retention by Using Mail Follow-Ups    

Email marketing can be a great opportunity to build relations with your customers, as well as encourage purchases that are repeated.

Follow-Ups offers all of options that you can expect from an email provider. You can:

  • Automate your email marketing.
  • Be sure to set up email messages in advance.
  • Lists of email addresses to import.
  • Use merg tags as well as custom variables to personalize your email.
  • Make newsletters.
  • Design templates.
  • Segment your email list.
  • Be aware of your email's performance metrics, including the number of clicks and opens.

The extension for Follow-Ups goes one step beyond. It can be seamlessly integrated with the other extensions, it can boost the effectiveness of all other extensions, as well as increase the connection to your clients.

In this scenario, you could employ Follow-Ups in order to create and distribute coupons that are customized for each client. Coupons with names printed on it can make a huge difference to make customers feel valued and respected!

Create email marketing campaigns that activate in response to the actions of your customers, such as, for instance the first time they place an order. This is a great method to ensure that customers are engaged during important points like when they join any new program or they visit your shop after a lengthy absence.

Screenshot from Follow-Ups dashboard, showing queued emails

Follow-Ups allow you to send thank-you messages following a purchase, request reviews and communicate with your clients directly through Twitter.

Engaging with customers through multiple channels can help increase customer satisfaction and increase the amount of potential customers you could attract. Through Follow-Ups, you are capable of using emails to boost your actions by using smart coupons, points and Rewards as well as Rewards to see your business grow.

     Increase Customer Retention through three strong extensions    

The most important aspect to gain the trust of customers is to provide worth. It is crucial that the clients feel valued and appreciate their shopping experience every time they shop at your store!

Combining points and rewards, along with Smart Coupons and follow-ups, you create an extremely flexible system that will keeps your customers entertained, amazed, and delighted.

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