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Being in contact with customers via timely, informative emails after they make a purchase is essential to building your company. Businesses who do this well make shoppers feel valued and confident about their order Their overall satisfaction will be excellent. This can lead to more sales and repeat customers from those who love to rave about your company online.

But no shop owner wants to be a slave to their inbox. Assure customers that their purchase has been accepted, taken care of, and ready to be delivered with email messages for transactions.

What is a transactional?

Transactional emails are an automated email sent to the customer in response to the events surrounding their purchase. As an example, each customer will receive an automatic confirmation when they've completed their purchase listing the items they bought and the total cost. The main purpose of transactional emails is to keep the purchasers informed of their order condition.

contains several transactional email messages that are set to be sent automatically. The automatic emails will be sent out as customers' orders move through the shop's delivery process; you are able to inform your customers the moment their order was taken care of, has been processed, and is out for delivery.

Personalizing the transactional emails you receive

The default transactional emails provide basic information to your clients, however you are able to increase engagement and trust by customizing your emails featuring your company's logo, colors, and additional data. Customized emails serve several purposes:

1. They're instantly recognizable. The recipients will be aware that the email is sent by your company as well as that it contains vital information about their order.
2. They look more professional. Although we love the standard purple email (it is our name in the end!) altering the color to match your personal style can help customers recognize your brand.
3. They offer useful info. By adding additional information, you reduce the requirement for clients to search for information or to call your support team.

It is possible to change your headers, feet and color of your transactional emails by navigating to - Settings Emails. Want to work visually? Use MailPoet's customizable email templates! Edit all of your email elements using drag-and drop builder, without any programming.

Beyond appearance, you are able to modify the content of your email in your email settings. Click Manage beside the email you'd like to modify to change the subject line, heading, and body text if needed.

If you need to send for specific products, such as an installation guide or user's instructions, it is possible to add custom notes and links to each file. It is referred to as a purchase noteand is available to the advanced part of the Data box for the Product Data box to the specific item.

Turning transactional emails into conversions

Yes, a transactional email usually means that you've made a purchase. But with the customizing of templates for emails from MailPoet and MailPoet, you can transform these emails into purchases! Let's look at a few ways you can do this:

1. Include a coupon code. Consider adding a discount or free shipping deal to your "order confirmation" email. This will encourage shoppers to buy that accessory they were considering or make a second purchase in a couple of months. Additionally, it gives them a reward for shopping at your store in the first place.
2. Request a review or social share. Customers are most delighted when they receive your item via mail. There's something very special about receiving precisely what they've been looking to find on the doorstep! Maximize that excitement by asking to review your product or sharing it via social media with the "product sent" email. It's a fantastic opportunity to engage a brand new audience (your customers as well as your family and friends) or boost the confidence of people who are considering purchasing your product.
3. Include a call to the action. The CTA (call to act) requires your customers to, well, act. It could be that you ask them to turn their one-time order into a monthly subscription, or you could blend text, images and buttons to show off the additional products that you have accessible on your online store.

The most appealing aspect? When you use MailPoet You can simply click and drag one of these items onto your templates for transactional emails and then preview the updates. It's as easy as clicking a button.

Ensure that your transactional emails are delivered securely

It's not worth creating amazing emails that never arrive in a customer's inbox. Imagine the frustration of placing an order and never receiving a confirmation? It could affect trust with your buyers. What can you do to prevent this?

First, make sure that your transactional emails are enabled in the settings menu in the Emails section. Then, set your "From" email address to something at your domain name rather than an email service like Gmail or Yahoo, which can trigger spam filters.

To take deliverability a step further and make sure your emails arrive every single moment, you could want to try an SMTP solution. It is a program specifically designed to send and receive email messages and confirm that your email address is valid. This helps to stay clear of spam filters.

MailPoet has this option that comes with the advanced deliverability infrastructure that sends 30+ million emails per month. In contrast to other SMTP service providers limit the amount of emails they can send each calendar month, MailPoet offers unlimited emails. Plus, they'll arrive in the inboxes of your customers in minutes, meaning that customers don't be concerned about whether or not their order went through.

Going beyond transactional emails

What happens when a purchase is made and the order is shipped? What can you do to keep your customers coming to return weeks, months or even years down the road?

It's great that you can utilize mailpoet to create email campaigns for both transactional as well as marketing emails. Below are a handful of the options that are available:

• GDPR-friendly signup forms directly on the checkout page.
• Automatic sync of new and previous customers.
• Email marketing messages tailored to the particular product the customer bought.
• Full customization using a visually-based editor that can be drag and dropped.
• Automated emails that greet, educate, and inform your customers.
• Advanced email statistics so you know the money your emails earn.

Communication is key

Always remember, the goal is to keep your customers satisfied and entertained prior to, during, and following their purchase. Through customized, personalized transactional emails, you can ensure that they're being taken care of, manage their expectations, provide all the details they require, and bring them back for more purchases simultaneously!

Ready to set up beautiful transactional and marketing email campaigns? Begin with MailPoet..