Turn Your YouTube Subscribers buyers with online courses

Wondering how to convert your YouTube subscribers to pay customers?

If you are a YouTuber looking to make money, this is a common question.

For this to be successful it is necessary to have a plan. One that helps you set the expectation with your audience that you can offer even value than your free content through the internet.

We spoke to Kelly Noble Mirabella to hear her method of operation. Kelly has a YouTube channel called Baby Got Bot, where she informs viewers on how to set up and use Messenger bots for growing their businesses. Kelly has built a profitable online course by using the YouTube channel as her primary marketing engine.

  Watch the video below to hear Kelly's approach to deciding on the topic of your class, laying out your content, and her marketing strategies to generate results.  

Looking For Ways To Monetize On YouTube

Kelly began making videos via YouTube in the year 2008. Kelly began coaching customers in the art of social media marketing before transitioning into being an educator about a particular topic: leveraging messenger bots for commercial.

Recognizing that she could have a bigger impact by building community and authority in this particular realm, she began to build her YouTube channel around the topic.

In an effort to build her following, Kelly uploaded new videos on her channel each Thursday. As her audience grew her, she was left wondering how she could make money by selling her videos for free.

In the meantime numerous people had similar questions regarding the best way to utilize chat bots for messaging, and were seeking greater in-depth knowledge in the field. This is when online classes came into the picture. Kelly discovered that she could direct the YouTube viewers into her online course to make a bigger impact on their businesses, while monetizing her own.

Kelly is now running a popular online course on , and promotes it via the YouTube channel she runs.

Selling and Marketing Using YouTube

Out of all the marketing strategies Kelly has implemented her YouTube channel as well as Facebook group have been major drivers for the sales of her online courses. Here are some suggestions for succeeding in marketing your course:

  Pick your advertising channels carefully  

For you to succeed in promoting your courses via YouTube, Kelly suggests that as a creator of content it is important to determine which areas your efforts should be located. If you're aiming to build the authority of your channel and attract a large public, first choose your primary marketing vehicles that will drive traffic back to your course.

For those who are YouTubers, do you'd like to also leverage Facebook Live? Or maybe Instagram is where your audience is spending the majority of their time in addition to YouTube? Be mindful not to oversaturate yourselfwith content, since you'll get scattered too thin and have less impact when you do.

  Pay attention to building your image  

For a YouTuber, if you want to succeed in selling online courses it is essential to focus on building your brand and letting it influence all you produce. Between the style of your video and the your editing process, creating a cohesive branding story throughout your advertising will aid in establishing credibility, and improve the chances of the course's sale.

  Make an online community  

Kelly's YouTube channel is driving the sales for online courses since she has been focused on building an active and focused community. Between her Facebook channel and her YouTube group, she's constantly taking questions from the audience as well as providing valuable insights. About 90% of her students who take online courses come straight from YouTube.

Money is the reflection of worth.     Kelly Mirabella

  Focus on providing value  

Kelly posted a quotation from her mentor and friend Kevin Kenneble that money is the echo of value. Focusing on providing consistent value via free content posted on her YouTube channel Kelly is able to sell her online course without running any ads that cost money. The alternative is that Kelly focuses on building her authority as a brand and using her skills to tackle the real-world business issues to her followers.

Also, you must set up permission with your audience for you to pitch them a product. Also, as Gary Vaynerchuk says, jab, jab, right hook. You need to give to your customers before you can solicit their help. "I've earned my readers' appreciation through my free content, so I've developed the capability to sell online classes to them," writes Kelly.

  For Kelly's tips for turning your YouTube users into online course participants, check out the video above!  

Connect with Kelly on her YouTube channel Baby Got Bot.

Want to get started in developing your very first online course? Get this step-by step guide which will guide you through your first steps in developing an online course you will start on your YouTube channel!