Top 6 Sources of Traffic & sales channels for websites
Organic Search
If everything were perfect, everyone would find your website naturally. In the event that they are searching for the subject they are interested in then your site would appear first on their list! How do you make it there? The most effective way to create better search results is to make plenty of keyword-saturated content on your site. If it's content on your website or blog content there must be a a great deal of valuable, educational content available-especially content packed loaded with keywords users are likely to use.
Schedule your blog posts or create long-form content that can entice users on your site to sign up for accounts or offer up email addresses. You can also position yourself as an expert on your subject. These changes will improve your organic search rankings, thus increasing traffic.
If you use a content management system (CMS), these platforms will be able to create and host blog posts and other long-form material. WordPress remains the most well-known CMS available, however you may also select one of the many newer choices. As an example, HubSpot's free CMS includes a range of built-in optimization tools.
Social Media
Social media is a necessity if you're looking to increase your traffic. There are a variety of platforms to choose from and you shouldn't feel overwhelmed. Choose the ones that your audience is most likely to use and put your focus there.
- TwitterTwitter About one-quarter of U.S. adults use Twitter and the number has remained fairly constant over the last few years. The Twitter's style of short message is able to draw students, young, active tech-centric people, which is the reason why Twitter's advertising successes include so many B2B as well as SaaS businesses.
- LinkedIn-Do not just see LinkedIn as a place for employment ads. Its target market of educated, upper-income professionals include those who prefer to think of themselves as experts. They're interested in new software and industry trends which keep them on the cutting edge.
- Facebook-- More than 1.2 billion users are using Facebook each day. If your application is targeted towards people outside in the U.S., keep in mind that Facebook is making fast headway in emerging and developing markets.
- YouTubeYouTubeThe average YouTube watching time continues grow. Based on Google Analytics. YouTube has more users aged 18 to 49-year olds than any other cable network in the U.S., and people spend an average of 40 minutes on the site each day which is a long time according to internet-related standards. Use YouTube as a traffic source when your application is focused on education because users use it to learn about on cooking, how to do home repairs, the mechanics of cars etc.
- Pinterest If your product is designed for women, then Pinterest must be on your list particularly if the product has anything to do with popular pins like decorating, clothing, and cosmetics. The majority of Pinterest's users are women, according to Alexa this web-based analysis tool.
Paid Adverts
Paid advertising, also known by the name pay-per-click (PPC) can be an easy and inexpensive way to direct users to your website. The advertiser will pay an amount that is set each time a user clicks on one of their ads. It's a quick method to attract genuine visitors to your website.
Google AdWords can be the most effective place to begin. It's free to sign up begin with a small amount and then gradually expand your budget when you've become comfortable with the guidelines. It offers an easy-to-follow guide to beginners on Adwords.google.com.
Ecommerce businesses can email helpful tips, send informational images, inform people of webcasts and even encourage more purchases in the process. It's an easy and efficient method to make sure that your customers remain engaged during the buying process, providing little nudges and increasing touchpoints to keep them on track for a conversion.
Mobile Optimizations
In the present, mobile devices are more commonly used to connect to the internet than a desktop machine. Do you have an opportunity to bring in more traffic because your ecommerce site isn't mobile friendly?
Engage Customers with Comments
The online marketing expert Neil Patel built his business by responding to each comment on his blog - each and every comment, each time. He calculated that, by posting 249 comments, he gained 3,973 site viewers, six leads for consulting as well as a $25,000 corporate speech contract.
