TikTok to facilitate E-commerce: the top 10 E-commerce companies' TikTok strategies

When they first started, Jones Road Beauty shared their initial TikTok videos, which follow their "less is better" makeup look, they did not have any idea of what they would perform.

They were pleased with their positive reaction.

Bite-sized videos increased engagement as well as increased the revenue of the brand of cosmetics according to According to Cody Plofker who is the Director of Ecommerce. Actually, TikTok was a major element in the business's revenue as of the year 2020. It grew to 34% by 2022.

What is it that makes TikTok capable of producing such impressive outcomes?

We examined 10 companies in the marketplace for online shopping (including Jones Road) winning the competition on TikTok and looked at their strategies and the type of videos they're uploading and the methods they're using for communicating with their customers.

The results of our research have been distilled into the steps you need to take to ensure that you can make highly-converting TlikToks that boost brand recognition, grow the number of users, and increase sales.

Ten steps supported by studies to enhance your TikTok game

As a result of the lessons gained and lessons learned from over 300 TikToks We've compiled our top 11 actions to help you follow

1. Keep track of the kind of content that you're viewing as well as the content your users are viewing.2. Create a full-funnel TikTok strategy 3. Utilize the native TikTok and also refined and brand-named content to your plan 4. Plan holiday campaigns in advance  5. Track relevant TikTok developments  
   6. Make use of hooks and videos to grab the attention of viewers.  
   7. Utilize the effects of the green screen to tell true story about your brand.  
   8. Incorporate an interview with the author with employees-created videos and other specialist ones in your playlist.  
   9. Have an engagement plan in place  
   10. partnership with TikTok influencers in order to advertise your goods and drive sales

   1. Pay attention to the person in addition to the products that the consumer is paying attention to.

An examination of the last quarter of the calendar year's TikToks of 10 retailers online discovered a crucial element to consider that is winning by using TikTok is more than a generic grasp of "what" you'd like to learn about potential clients.

Instead, get into these:

• Customers of potential buyers are keen to learn more about
• They're responding to the latest trends
• Hashtags they're interested in (or they're currently considering)
• In addition, they're watching the TikTok creators as well, and they're the ones they're being

Instruments like Sparktoro aid in this.

Another option is to type words that you believe are relevant to your business in your TikTok search bar and then browse through any relevant hashtags which pop up. Once you've gone through the comments that users post on TikToks with these hashtags, you'll be able discern the tastes of your target users using the app.

Find out more about the company behind the rug washable Ruggable. Their TikToks illustrate that they understand their customers well. The clip on the western style of the cowgirls for example shows how the team of theirs studied most recent trends and fashions in the app. Provide interior design ideas as well as trends

   2. Develop a fully-funnel strategy to video content for TikTok

Each e-commerce company we have tested videos that are divided up into funnel stages. They form the basis of TikTok brand. You'll find:

• Top funnel of entertainment or educational video
• Middle-funnel-related content addresses the concerns that buyers who are on the fence have
• Videos that come from the bottom of the funnel, which inform about discounts and sales.

Video of all kinds can be a fantastic way to communicate to those who may not know of the products you sell or have questions about them and want to purchase.
 
  Here are some examples:

Videos which teach subjects which correspond to the interest of your audience and your potential value.

AG1 is a brand that makes gut health supplements, AG1 (formerly Athletic Greens) offers wellness advice and high premium products.

Similar to that the interior design company Lulu and Georgia, created the 10-part series. 10 design rules that assist us to draw new followers and in educating the public about:

    Source

The requirement to make people aware of products is the main reason the use of series-based data is

The hashtag #streetinterview boasts 7.7B users on TikTok and this suggests that interviews attract a lot of interest from viewers.

This is why 4 of the 10 companies we studied have produced short-form video content, which includes street interviews. These videos aren't just to educate their customers as well as to increase the image of their brands.

AG1 is a good example to capture reactions of people when they are offered sample bottles of their supplements. First-time reactions videos are enjoyable to watch. They inform viewers of the benefits of AG1 when hosts explain why AG1 is useful:

Videos that provide answers to frequent frequently asked frequently-asked questions (FAQs)

If you grow the number of users that follow your TikTok users, they'll probably ask similar questions about your account's comments. Use the comments to build new TikToks that can answer the same types of issues.
 
  AG1 sees this as a middle-funnel scenario since individuals might be one step from buying:

   Source

Video comparison

Comparative videos are another method to produce middle funnel material.

Magnetic lashes and press-on nails brand, Glamnetic does 'why-we're-better-than-the-competitors-videos' well:

Note the method the nail press-ons are displayed made by different brands, which have started to fall off following the wear of nails in everyday routine activities and then they prove that the Glamnetic nail does not crack when performing the same jobs.

The Ecommerce brand names could be influenced by the achievements of the competitors "showing" the world that their products are better than similar products in order to persuade customers to make purchases at their stores.

Product behind-the-scenes (BTS)

Define how you develop your products or emphasize the distinctness of your items through these intriguing product TikToks for the mid-funnel.

This video demonstrates how you can look at your rug with an engaging and fun style of speaking in order to convince viewers that their rug is worth buying:

Pro tip: Build brand affinity through sharing behind-the-scenes-content like photoshoots' behind-the-scenes video and highlights of events -- Jones Road and Lulu and Georgia do these well.

Explainers for products or videos

Another video strategy to persuade your customers to buy from your company is to provide descriptions of the product, which illustrate how customers can benefit from the product.

Notebook Therapy, a notebook and stationary store Notebook Therapy, creates videos to showcase the newest new products that they've released:

The name of OLIPOP is a healthful and nutritious soda OLIPOP adds a twist to the videos with recipes for drinks made from it (think of OLIPOP's base Pina Colada and mocktails). Additionally, they create video mixes that combine two flavors from their line:

The videos not only increase sales but also aid in keeping customers with ideas to experiment with different flavors and flavors to experiment with using OLIPOP.

Promotions, new items and announcements about restocking

Sales announcements for the bottom funnel together with unboxing, and the launch TikToks assist users in thinking about the possibilities making use of the tools.

Imagine that you've just announced the latest product you've developed. It is possible to promote your new product on TikTok like the picture below. It will display an inventory of the latest products. For example:

If you are receiving a lot of questions about when merchandise will come back to stock ensure that you make Restock Announcement videos.

There's no need for it to be complicated. Check out this clip from the brand of cosmetics, Pipette Baby. The director brings in replenished items to the camera and gives them an entire look before the products are placed in an unicycle basket.

Videos that permit customers to interact with others who have purchased products from you.

Then, you can create TikToks that offer suggestions on how people can benefit of your service.

For brands that sell clothing, it can provide an opportunity to show the best way to style your clothes. Cosmetic brands may provide styles and routines that users can try. In the same way, sellers of food and beverage items can offer recipes.

The OLIPOP varieties of TikToks could be considered to be an excellent example in this. Another example would be the cleaning of items or techniques for maintenance like this one to clean small areas from their carpets.

   3. Integrate native TikTok to provide high-quality content for your platform.

Nine out of 10 online-commerce businesses that were studied make use of a mix of real (native videos made using the application) as well as pre-recorded professional videos of their products that they upload to TikTok channels.

This approach is great to keep the TikTok posting frequency since you don't need to be concerned about sharing only professional-produced videos which require the time of a group to produce.

But, the best combination of content for your channel is contingent on the high-quality of your methods and services. to create videos.

Notebook Therapy, as an example, provides time-lapse video of bullet journals and step-by-step drawings that are better viewed in edit versions in order to help users save valuable time.

4. Plan holiday campaigns in advance

Most of the companies which were reviewed offer TikTok offers for the coming celebrations and holiday seasons.

In one case, the maker of products for feminine hygiene Thinx has partnered with a psychiatrist for celebrating National Stress Awareness Day (relevant to their field) to assist to reduce stress.

This is why Glamnetic released makeup-inspired looks in celebration of Pride month:

Use a marketing and sales calendar for arranging your marketing activities • Create up to three TikToks to get people excited for any special offer that you have throughout the festive season in order to boost sales.

   5. Be aware of relevant TikTok developments

Most of the online-commerce firms we looked at immediately adopt the TikTok pattern that will help their operations.

For instance, Ruggable hopped on to discuss the Netflix show, Queen Charlotte as well as, with a the most hilarious twist of all -- showing images of rooms featuring carpets that look like they were taken from the characters of the Queen Charlotte program. In the breaking news:

The creation of trending content on TikTok displays your character and your brand. This helps in establishing connections with your audience. In addition, they can help boost your following and credibility since TikTok users who follow the latest trends are following your posts.

Be sure to regularly go through the videos on the Discover tab on TikTok to discover what kinds of trends people are responding to. You can then determine whether the trends are of importance to your business prior to making a TikTok regarding the topic.

   6. Use patterns and video hooks to grab interest

It was also evident that the vast majority of apps used engaging videos (opening scenes) as well as patterns breaks ( visual elements that transform into the video and alter the view of the viewers) to catch the attention of viewers.

Have a look at the sketch by OLIPOP that shows the artist gets noticed by a host who is wearing a tin hat.

Ruggable's Tiktok of Ruggable is also an arc break. The dog talks announcing an forthcoming rug sales that are charming and unique, so that the viewers will be enticed by it. an interest:

In order to add hooks that are engaging and pattern interruptions, your TikToks be aware of things that force you to stop while browsing the content that you stream (the For You page).

With time, it'll be apparent that the entertaining videos' openings have the same components. They can be for instance, opening with an intriguing quote or offering a solution for a concern you've faced. They also refer to pop culture.

   7. Make use of the power of a green screen tell authentic tales about your brand

A green-colored screen (available within the app's effects gallery under the"Create" category) allows you to superimpose images or videos over the background.

Create interesting backgrounds which are closely related to your subject so that your TikTok will help you to stand out from the crowd. Such as the movie's poster, or even the blue ocean, this could increase the interest for your TikTok video.

Use it to tell funny stories, or to create instructional videos or TikToks with images or videos for demonstrating your actions.

Another suggestion is to use the effects of a green screen to reuse content you've already produced. Think: Instagram photos and YouTube videos. Additionally, you could utilize images from your Instagram or blog postings.

AG1's created AG1 made an TikTok with the social media manager's talk head as well as the background composed of stock and images that they took of their impact 2022 Report.

The host discussed three intriguing results from their study and also revealed how AG1 adheres to the principles they have set for them. This video is a way to kill two birds with one stone. It teaches its viewers and shows AG1's branding principles:

   8. Include expert-led, founder-led, and employee-led videos that are specific to your niche into the mix.

Most of the businesses which we looked at have created TikToks which feature the founders of their company and their employees or professionals who have a specialization in their field. This is an excellent opportunity to show the individuality of your business and engage with customers.

Glamnetic and Jones Road Jones Road, especially, are perfect to record this type of video.

In this particular instance, Glamentic achieved 1.2 million transactions using Shopify and announced the news via TikTok with their CEO sharing his own personal story:

Jones Road, on the other hand, spotlights the motives behind its founding for many motives, including:

• Answering questions from people who ask about their products
• The goal is to get users to provide information that they'd like to be able to access.
• In addition, it explains how it works.

If the person who is the person in charge and does not want to appear in public work with the specialists within the organization to disseminate informational content.

A different approach is to be at getting involved by sharing the information with employees of your company via TikToks. An insider's view of a person working for Thinx is a great illustration:

It is also possible to make your own selections of employees with a humorous edge by using TikToks:

   9. Establish a method to engage the public.

To enable TikTok to achieve the three-digit number of revenue the first step is to establish the proper community.

What is the most effective way to connect with the people who are following your accounts. More than simply responding to posts, however it's about engaging with them in a range of ways. Below are some suggestions:

• Invite your audience to use the stitch feature to create TikToks that share their reactions to your messages. Thinx even incentivized users to create the TikToks.
• You can create fast-moving TikToks by using the application for replying to your comments on your video. Your responses to your videos will be very helpful in answering questions about your products or addressing any issues your customers might have. Jones Road founder, Bobbi Brown, reacts to concerns regarding Miracle Balm being sticky. Miracle Balm being sticky is an excellent case study here.
• Host giveaways. Pipette Baby hosted one in the summer months, providing sunscreen (very fitting to this time of year). Isn't it? ).

   10. Engage with TikTok influencers in order to spread the word about your product and increase sale

A majority of businesses we reviewed collaborated with niche-specific creators. What benefits could get? The benefits could include boosting the number of followers and engagement by increasing brand recognition and trust in addition to increasing sales.

There are numerous reasons it is a good idea to join the alliance. Examples include:

• Inform people about a brand new product
• Reach a new audience
• An announcement about the sale

Try different strategies using TikTok influencers and see what ones bring the most satisfaction from the clients. For instance, you can ask creators to create videos showing unboxing or TikToks with reviews of the product.

They can also be asked to create TikToks that show the initial reactions to the service. This is what SKIMS do with creators:

Conclusion: crucial takeaways to-dos, reminders and so much more.

Two of the key conclusions that are gleaned from this mini-study are:

All of the TikTok channels we examined make use of video as well as companies using TikToks to entertain, educate and reaching out to the people in general as well as improve sales.

Many brands showcase their unique personality by sharing techniques behind the scenes and the human beings they represent via their social media channels such as TikTok. We watched many different kinds of employee and founder-led videos in addition.

To create your account, you must be aware of the types of content that potential users like on the app and you'll be able to create an effective video strategy to the account. TikTok account.

Be sure to use various types of videos in addition to making sure that you are connecting with your clients. It is also possible to work with your internal team or experts in your field, as well as other TikTok creators to broaden your target audience, and boost the credibility of your business.

Let us look at the accomplishments you've made using TikTok

The article was first published here

This post was originally posted here. here

Article was posted on here