TikTok Shop Beta Program for : How to Register

Jul 22, 2023

    users will be among those who will be the first to join TikTok Shop in the United States.  

Today we're excited to share the most recent development of our partnership growth: merchants are in the lead of the line and could be among the first to introduce their stores to The TikTok Shop in the US. The number of each month active TikTok users within the US (TikTok Internal Data, March 2023).

With TikTok Shop Woo sellers are able to bring all their inventory into TikTok, and directly sell to TikTok users through in-feed video as well as livestreams and the prominent showcase of their products section on their profile page. It creates an omni-channel shopping experience allowing buyers and browsers to effortlessly transition from discovery to buying without leaving the TikTok app.

There are over 61b views on the #TikTokMadeMeBuyIt hashtag (TikTok Internal Data Global, June 2023), and 61% of TikTok users are engaged with e-commerce using the website (TikTok marketing Science Global Shopping Ad Products Study 2022 conducted through Material).

US-based merchants who are interested in becoming early adopters for TikTok Shop can register their interested through the TikTok Shop / beta program.