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TikTok for Business: A complete guide | Blog

Jul 28, 2022

Explore Online Class on TikTok & More

Video production marketing, video production, TikTok for business, and many more!

Can you use TikTok to conduct business? You bet! TikTok has been fast in its progress to become the number one site for social media marketing (sorry, Instagram) is a massive potential for businesses who are eager to sign onto the app and post. If you've never explored the many advantages of TikTok in business yet, now is the right time to become familiar with the platform and ensure you don't fall in the shuffle.

To how you can be confirmed by TikTok to using to use the TikTok algorithms to benefit your business, here's how to help your business succeed on the app.

TikTok Marketing Does Your Clients' Audience Use the App?

Before jumping into TikTok marketing via social media You must know the if it's worthwhile.

Effective marketing is all about connecting with the appropriate people in the right ways at the right time. Whether or not you can use a TikTok marketing strategy can accomplish that for you depends on what you're selling and whom you're selling to and, in particular, whether these factors align with TikTok demographics and user preferences.

TikTok boasts over one billion active users, but that number doesn't necessarily include your target group of users. It's important to understand what's happening on the app, and what content they're interacting with so you can determine if your time, budget and creativity resources are well-suited to the endeavor.

An Overview of TikTok Demographics

It's not enough to know that there's a million people who are on TikTok. It is important to determine who can be your people, especially in the case of a small company that has a tight marketing budget.

So, who's on TikTok? Let's look.

  • The app is most popular among Gen Z and young Millennials. In 2021 the app was used by 48 percent of Americans aged 18-29 were on TikTok with 55% of those aged 18-24.
  • The older age group is using the application, but not as many. In the 30-49 age group only 20% of them have become TikTok users. It drops to 14% for the 50-64 range.
  • Genre is fairly equally split. 51% of the users of TikTok's platform are male, while 49 percent consider themselves female.

Take a few minutes to use the application and you'll notice that younger users enjoy engaging with brands whose products skew toward an older crowd (take the time to visit carpet cleaning TikTok for proof us). But, this doesn't necessarily mean that sales will increase, so make sure to take a look at whether TikTok can be a profitable tool for your team.

TikTok Monthly Active Information about Users

As mentioned, there are 1 billion active TikTok users every month. Of those, 73.7 million are within the U.S., with a projection to reach 88.7 million in 2024.

To put that into context To put it in perspective, almost 21% of all online users and 22 percentage of the actively engaged social media users are using TikTok. Not too impressive for a service launched in the year 2016.

Setting Up the TikTok Business Account

You've looked over the data on demographics, and you've chosen to join with others on TikTok. The next step is to create the TikTok business account.

Install the application to set up an account. Then, follow these steps to create it as a professional profile:

  1. Go to your profile page and click the three bars located in the upper right-hand corner.
  2. Choose Manage Accountt followed by Switch to the Business Account.
  3. Choose the category that matches your business.
  4. Improve your company profile by including a bio, website and social media hyperlinks, as well as contact information.

That's it! It's that easy! various creator tools and other options to assist you in your plan, including the TikTok analysis dashboard.

Creator Account Vs. Business Account: TikTok Differences You Need to Know

Establishing a company account is crucial for your brand, and not just as it keeps the account separate from personal uses you could make of the application.

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Designing a TikTok Strategy for Your Business

The time is now to get to the most crucial aspect of all: your TikTok social media marketing strategy.

Many of the best TikTok strategies for business are comparable to those of various social networks--i.e. Establish the brand's presence, have an unmistakable voice, interact with your followers and provide great information. Certain aspects make TikTok unique however, and you'll want to be well-versed in these areas as you get the right path.

What's the TikTok Algorithm Works

The TikTok algorithm is operating at a rapid-fire pace to identify the user's interests and then funnel them to content they'll enjoy. This is great for brands, since it increases the likelihood that those the content you post is on the radar of ones most likely to enjoy the content.

As for the specific mechanics in the algorithms, it utilizes diverse metrics of interactions--views comments, likes, shares and likes--along with account preferences of the user and settings (think the location of your site and also the language you use) to personalize the user's For You Page, or FYP. This mechanism keeps users hooked as well as assisting enterprises by making sure that a user who's keen on your content will continue to see it--even when they do not give them a "follow.

Shooting Videos for Your TikTok Marketing Campaign

The Best Time to Post on TikTok

After analyzing the results of more than 100,000 videos, Influencer Marketing Hub ranked these times as the most engaging (all in EST):

Monday 7 AM, 9 AM 10, 10 PM

Tuesday 2 AM, 4 AM, 9 AM

Wednesday: 7 AM, 8 AM, 11 PM

Thursday 9 AM, *12 AM 7 9 PM

Friday *5 AM, 1 PM 3 5 PM, 3

Saturday: 10 AM, 7 PM, 8 PM

Sunday: 7 AM, 8 AM 4, 4 PM

*Times with high engagement.

Find the top hashtags on the platform -- and using them to help guide your campaigns--will make your life much easier.

TikTok hashtags allow you to create a more targeted content, and also bring you more attention. In addition to increasing the visibility of your content, you can make use of popular hashtags on TikTok to join an even larger audience.

Head to go to the Discover tab to check out what hashtags are trending. Jump on trends that align with your company's image, or make use of hashtags that are more general to label your videos to bring them to people with new perspectives.

Making an investment in TikTok's Sponsored Ads

Ads sponsored on TikTok aren't cheap. Nor are they even necessary for most situations, as the potential for organic growth is so large.

How much do TikTok advertisements that are sponsored cost? An average in-feed advertisement costs about 10 cents per click including a $6,000 up-front cost. There is also the option of paying $60,000 for an "brand takeover" with a guarantee of five million viewers, or $150,000 for a week of your very own hashtag challenge. The more popular your app becomes, the greater these prices are going, and some ads are now costing brands as much as two million dollars per day.

Consider advertising with sponsored content if you're within your budget however, don't think that you'll need to shell out an amount of money to reach the people you want to reach. Creative, high-quality content could be sufficient, and is going to cost much less.

TikTok Influencer Marketing

Content created by users has a huge influence to the application, making TikTok influencer marketing an cost-effective method of boosting growth.

Knowing your audience is key to selecting the most influential influencers. It is also important to fully comprehend the influencer's message and viewpoint before you pair with the influencer. You can find influencers yourself when you scroll through your FYP or on the Discover tab. Alternatively, you could employ an agency to help facilitate influencer partnerships and manage your paperwork.

You can track your TikTok Analytics

Head to go to your Account settings page to see your analytics. You'll find tons of useful data that can help you improve performance on your application. It includes data about your posts and fans, as well as a comprehensive overview of your week-to-week performance.

Similar to any form of marketing, staying in touch with your analytics is critical in maximizing your campaign. Don't go blind, so check in often to gain valuable data and make actionable decisions in response to what you've discovered.

How to Limit Comments on TikTok

It is possible to restrict those who are able to comment on your video. This is a handy tool in the event you're getting negative engagement and could also be utilized strategically if there are some videos that you do not want any comments on at all.

To do it, go to your account settings and click Privacy. Go to the Security section, then select Comments. You can choose to enable comments from everyone, from friends, or even from all of them. Additionally, you can filter your comments with keywords, or select to go through all comments to ensure that only those you approve show the video.

Strategies to Increase the number of People to Follow TikTok

A greater number of followers is always good. In order to get followers you must follow all of the strategy advice previously mentioned, especially the advice regarding trending hashtags and influencer marketing. The additional suggestions can aid if you're not as fast.

  • Use an TikTok follower tracker. Install an TikTok tracker for followers to gain a better understanding of your audience and what appeals to them. This will allow you to create more engaging content and appeal to more of your audience as you move into the future.
  • Engage with your customers. respond to their comments, make video duets and stitching, and engage with user-generated content about your brand. These interactions lead to more views and build relations with the people who follow you already.
  • Post regularly. Be consistent when it comes to posting. Keep posting consistently, and posting lots of content at the best time for your followers.

TikTok Ideas for Small Businesses

Are TikTok suitable for small-scale businesses? The answer is dependent on the nature of your business. If the majority of your customers are on the app and you're driven to produce engaging content you'll find it beneficial. The exact method you choose to use is up to you, but you might want to consider exploring some of these TikTok suggestions for small-sized businesses If you're not certain which way to start rolling.

Test a variety of Content

Mix up your content so you're not just posting the same stuff all the time. This includes creating content that isn't just about promoting your product or service as displaying your personal style is just as important.

Watch Viewers Go Behind the Behind the Scenes

Some things that don't appear interesting initially, such as arranging your inventory or packaging up orders - could be the perfect way to increase interest at what you're up to.

Display Your Product Being Made

Let viewers see the process of making your product. Better if you can include your own voiceover that talks about the factors that inspired its creation.

Share General Business Advice

Make a series or video of videos that share the lessons you've learned while running your small business. It's a general approach to what you do to get others interested in your company and the success of your business.

How to Get Verified by TikTok

There's no way to make an inquiry to get authenticated on TikTok. Instead, you'll need to make an account which is deemed worthy by the moderators of the app of the famed blue checkmark. Be authentic, post frequently, and focus on high-quality posts prior to anything else. Checking for verification could happen at any time.

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