Three Tasks You Must Do following the launch of your online course (When You didn't meet your Sales Goals)

It's been said hundreds of times. "How do you begin the course that will cost you six figure".

This is exactly what you're trying to find, isn't it? An online course can bring in the equivalent of a year's revenue in just one day.

The process of launching an online class is a work of art that requires lots of moving elements that demand the patience of a trials and a re-try to get the ideal result. It's not as simple as making a design.

There's no reason for me to state it since I'm sure that at the time you started your course online, you followed exactly, and you didn't meet your sales targets.

Maybe, perhaps even more alarmingly there was no purchase whatsoever.

It's the most unpleasant feeling, isn't it?

It's like you've spent all your time effort and expenses to earn nothing in return.

You're feeling like you've done an absolute failure!

Be wary of relegating the program into"the "failed product" graveyard in the meanwhile, as even if your program does not achieve the sales targets you set, it doesn't mean your program does not work!

In reality, it's the actions you take post-launch of your product that will determine the degree to which it can determine its success or failure.

Because it's just an hour after the launch is an ideal opportunity to make money from the excitement of the event. You can also earn cash when the event is completed and prepared for your next event.

3 Things to Consider After the launch of your online Course

We often take the announcement of an online course that didn't run in accordance with the schedule as a personal attack on us. It's not.

The launch of your course isn't about the course it self. It's about the ideal client and could be a variety of different reasons that they did not take the course.

This could be due to the fact that it was not the right timing.

They may have signed up for the sign-up forms or for your webinar due to having an actual interest in your topic, however, the event might not be appealing to them at the moment. When it's a second time to launch the webinar, it might be that it's not as if they've been deemed an potential client.

It could be that the pupils didn't believe they'd need anything as extensive as your teaching. It's wonderful to know that in such a case it's still possible to keep them engaged about your subject.

It is possible that you did not identify your ideal client and the message did not resonate to the buyer on a sufficient degree to prompt them to reconsider their decision.

Good news is that all these things are able to be transformed to opportunities through these 3 actions:

     Do a Down Sale    

If someone doesn't purchase the course, that isn't a guarantee that they won't purchase the course in any way.

Why? They don't know that they trust, respect and admire your character enough.

The reason for this is the fact that a down sale offer could be accepted.

The discounts on down-sells give you an opportunity to try the full range of products at the price you could present to customers who been through the process of launching but weren't able of purchasing.

Here are some examples of downselling:

1. Self-study and self-study versions of live streamed classes. Students could access all the same modules, but without the live support group element.

     2. The essential modules of your course

In the case of, say, your course includes six modules, the selling may comprise the two first modules in order to assist students to get started.

     3. A coaching call

One drawback to the sheer number of individuals who start classes is that, at times some students simply suffer from "Learning exhaustion" and require a personal consulting session. An coaching session or bundle of calls is an ideal downsell.

After you've made your decision about your proposal to sell, the time is now to forward an email to those on your subscribers.

It is crucial to make sure that you only send the product to those who did not purchase the product.

Within a few days after your course has ended, you must send an email that is casual for the recipient, "Hey, I know that you didn't participate in the program, however there are no regrets. I'm here to assist with this course to help in your journey to the success you deserve. "

An additional discount will add hundreds or thousand of dollars the total launch sales, which makes it an offer that is genuine. isn't a lot of work on your part.

The easiest method is to simply duplicate the class in the duplicate, take out all lessons and modules which aren't part of the course.

In the event offering an hour-long session with a trainer as your down-sell you can create this in just a couple of minutes by using an application like Acuity that manages your entire payment requirements, including your schedule call bookings and reminder emails.

The sales, however, don't come to an end when you have finished selling down. If someone decides to purchase the product, you are able to sell them on the complete program later, after having had a chance to take an overview of the amazing contents of the down-sell!

     People who Didn't Spend on Cash    

It's been a while since you've put out your down-sell. However, there's an entire set of people on your list who aren't buying, and it's your job to find out why.

To ensure that the next venture you start will be more successful, you're likely needing to alter some components. The best persons to talk to about items that need to be modified are the ones who don't have any purchases.

This is where surveys can prove beneficial. Surveys can be set up in less than five minutes using platforms such as Monkey Survey. Monkey.

The following step is to mail the survey via an email to anyone who didn't buy the product you're selling, or to a down-sell within one week after the mailing in conjunction with the promotion to sell out.

There are three key points that you must learn from people who participated in the launch to ensure you're able to conduct an even better launch the next time.

     1. What's the biggest obstacle you face in relation to your [INSERT YOUR subject here] [INSERT your topic hereYour topic here] ]?

The purpose of this question is to discover whether the positioning and marketing to promote your course was focused on their biggest issue. If the responses you receive reflect a majority the problem that your program was trying to solve, and it's true it was, then you've reached an ideal audience for your program of launch.

But, if your answers diverge, it's time to take an examination of the perspective you have and any potential disconnection between your main magnet that you will use to promote your class and the subject of your course.
    If the lead-in magnet of your event did not have an immediate connection to the core challenge the event was addressing It's possible that your attendees weren't a good suitable for the launch.

     2. Which of the following would best describes you?

The aim is to find what kind of person you are drawing, as well as the kind of situations your drawing is so that you can really be focused on what you are trying to say to the next generation.

If, say, your course was for moms working, your classes might consist of:

A) We have a kid at home
    B) A child that attends preschool two days per week.
    C) My children attend the school for five weeks on a weekly basis.

If you choose to start the new campaign you can alter your messaging to suit the situation or challenges users are expected to deal with.

     3. Have you ever thought about participating in the program?

Here you'll discover the actual course to the issue. Was it the cost, or was it something anything to something to do with timing? Maybe they just registered for the webcast to see if they could be interested?

     Make an online sales funnel    

This is great news for those who have established your company, as it means that you've got all the necessary elements for a lucrative sales funnel.

What you must do the content you are putting in place for the evergreen market and alter based on the findings of the study. The whole system created to allow you to sell evergreen in as little a seven days.

     1. Turn the Webinar into an Automated Webinar

     2. Incorporate Evergreen Scarcity on the Your Selling page.

The concept of scarcity is among the most effective methods to increase selling. Even if there's not a LIVE date for closing your store isn't an excuse for not incorporating the concept of scarcity into the sales funnel.

There are various methods to achieve this. Make an evergreen cart which is closed, meaning that if the participants aren't registered within the duration you have specified (48-72 days) they can't register to your course.

There is also the possibility to avail a special discount.

How can I best approach to tackle this evergreen apex problem? By making use of countdown timers that automatically redirect to a different website once the timer is over.

https://www.youtube.com/watch?v=CvgVGx62BH8

There's a concern about who can take advantage of your facility outside of the opening and closing hours or during the time of a limited discount that extends beyond the period that you're at, but don't.

A majority of timer applications as well as platforms utilize cookies to track the number of users who are browsing the website. This means that after the timer ends and a user has no longer on the page and has left the page, they won't be able to be able to avail the discount offer when you've created a redirect URL that either takes users to a price or to a shut-off page.

3. Plan Your Automated Sequence Of E-mails

Use what you learned through your studies to improve the content of your email messages to be launched for a stronger experience.

Next step is to advertise your all-new evergreen opt-in, and of course!

Remember that if a launch does not go according to plan however, that doesn't mean your course has failed. Take these steps after the launch, and not only will you be able to boost the amount of money you earn from your event, but you will also boost your chances of having more launches will launch the next time!

Are you ready to research the program's beginnings, make it an forever-renewing sales funnel?

Take a look at this FREE email course Launch onto the Sales Funnel

Sasha Peakall is The Sales Funnel Strategist, Copywriter, and analytics expert. She aids with creative and goal-oriented women who work in the field to resolve issues related to classes and turn their sales funnels to revenue-generating ones that sell their courses on autopilot. Discover how to go from stressing about the launch of your course to earning a earnings through her online training program that starts with Launching, and turning into a sales funnel.

     This article was first released in the year 2017. This new version was made accessible on the 20th of October, 2023.

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