Three SEO Key Strategies for Small Businesses
What's inside Toggle
- Why SEO Is Crucial for Small Businesses
- 3 Key SEO Strategies for Small Businesses
- 1. Focus on Long-Tail Keywords
- 2. Build Mobile-Friendly Pages
- 3. Leverage Your Social Media Profiles
- Conclusion
In this post we'll discuss why optimising SEO is important in more in depth. In addition, we'll discuss the strategies that you should implement on your small business site. Let's get started!
How SEO is Important for Small Businesses
Given its nature Google algorithm as well as the way it works, SEO strategies that are considered the most effective are subject to changing as time passes. However, there are a few 'big hitters' that are unlikely to lose their luster.
Three SEO Key Strategies for Small Businesses
1. The focus should be on long-tailed Keywords
SEO experts believed at first that focusing on certain keywords was sufficient to draw Google's attention. But, the success of SEO now depends specifically on long-tail keywords.
That's right, Long-tail keyword phrases are more clear about what the person searching for them actually desires in the end, and that's exactly what search engines like Google are looking for. These phrases are thought to bring about 70% more traffic to blogs and websites, making them an ideal solution for small business looking to put their information there.
The process of researching and implementing long-tail keywords is the identical to the process used for conventional keywords. It is important to concentrate on phrases that are natural and comprise three to six words long.
2. Create mobile-friendly pages
Google is now putting websites with mobile compatibility over those that aren't (on the average). This is because mobile searches have been able to surpass desktop searches by a significant margin. Mobile searchers also make up more than 52.2% of all internet traffic in the world which is why it's vital to consider their needs.
An excellent place to start is to ensure that the multimedia content you have on your site can be viewed by mobile devices. Also, ensure that your text is legible as well as your loading speeds are high, and any pop-ups that you make use of are not intrusive. The Google Mobile-Friendly Test is an effective way to assess your site's mobile-friendlyness, as well as receive suggestions on how to improve the experience.
3. Make the most of your Social Media Profiles
There are many marketers are of the opinion the inclusion of links to your site through social media sites can make a significant impact on your ranking. These links help the search engine understand which sites are most popular and trusted and determine where they ought to rank on relevant keyword phrases.
It is also possible to ask your followers directly to share content, and even provide an incentive to do so. For example, you can run a competition or offer a coupon code. In terms of SEO or search engine optimization, the greater online activities that revolve around your business as well as your brand, the greater.
Conclusion
SEO is essential for a lot different reasons. However, it's particular important for small companies looking to get established. The right SEO techniques can help you maximize your site's SERP rankings, and establish your brand's presence online. This, in turn, could result in increased website visitors and improved conversion rates.
In this article we've covered three easy (yet very effective) SEO methods that will aid small-scale businesses. You'll want to:
- Focus on long-tail keywords that are similar to real-world user requests.
- Check that your website is optimized for mobile devices.
- Utilize social media platforms to hyperlink back to your website and encourage social sharing.
Do you have any more questions about how to perform SEO successfully for your small-sized business? Tell us via the comment section below!
Zeph Bluestone