Three Marketing Trends to Watch to help grow Your Business

In nature, it is not the most robust species which survives, nor are they the most intelligent rather the species that are the most adaptable to changing conditions. This is the law of natural selection at work, and it is evident playing out in business also.

In your role as an entrepreneur you have to be able to accept and adjust to changes in order to be successful and endure. Technology changes or in the wants and expectations of your clients as well as changes to your business rivals all have the potential to destroy your business if unprepared. Instead of trying to avoid the inevitable, get in front of it as it occurs and adapt accordingly.

  It's the best opportunity to create a company on your knowledge  

Every industry has consumers who look for data to aid them with a particular problem or get a desired end-product. It is a great possibility for those who want to pack the knowledge they have gained into programs, products, or services that are sold at profits.

For a better understanding In 2017, the world market for online courses (e-learning) has reached $255 billion ( World Economic Forum). This doesn't even include the money that is invested in coaching, consulting expert advice or non-fiction publications.

However, whether you're an writer, speaker instructor, coach or consultant, an online course creator or even a service supplier, there's an emerging reality is important to be aware of when you build your expert company.

Since the beginning of time, an enormous amount of cheap and free information is available online. Some of it is great (and some of it just not as good) However, the fact is that information is no longer of its value as used to. In a lot of industries Information has turned into something of a commodity. This means that selling information is becoming increasingly difficult.

Your customers likely don't need additional information. They have enough of that accessible to them already. The only thing they require is someone who can aid them to apply the appropriate data in the correct order,to solve their problem or obtain the results they want. What they need is a transformation.

  The beginning of Transformation Age  

I don't know who is responsible for defining the current era, but if it was my decision I would not call this period one of the Information Age anymore. It's the Transformation Age.

We are transitioning to the Information Age to the Transformation Age, there are some patterns you must be aware of so you can adjust your company, grow more quickly, and create significant changes in the lives of others with your knowledge and expertise.

  Trend 1: Building Community  

The traditional way:Build a massive audience

The introduction of social media led many entrepreneurs to forget on what is truly important. Instead of focusing on creating amazing products and services to their customers, they started focusing on vanity metrics like the amount of likes, followers, comments, shares and shares that they see on their social media profiles.

As an entrepreneur, you do not need millions to recognize you in order to build a successful business, and there's no need for you to become famous. If you're not building a worldwide company (think Coca-Cola, Apple, Disney and so on.) there's no need for the whole world to know who you are.

The new way:Become the leader of the community

Instead of creating a massive audience, shift your attention to being an authority within a particular segment. Determine your ideal clientele and then create a place that allows them to communicate with one another, exchange thoughts, help one another and connect with your directly.

Facebook is leading the way in building online communities. The year before, Mark Zuckerberg announced a significant change in how the company will present content on the News Feed. In the future, Facebook will be severely restricting the organic reach for articles from Facebook Pages. Instead, they're encouraging publishers to create significant interactions, and to create communities.

Related:

   "Those companies that have solid tribes, and who have built an actual community are likely to shine. Those who don't have this will need to get their act together quickly."  

   - Scott Oldford  

  Trend #2: Premium pricing  

The old way: Start by offering low-cost items, and later increase the price of your products to attract customers.

Over the past few years, we've watched numerous entrepreneurs at the beginning of their careers struggle to create what is frequently referred to"an "Ascension Model" of services and products.

If you're using An Ascension Model, you start with a low-cost product (like an ebook or short course) Then, you sell your clients higher-end items and services like coaching, consulting, or live events. Here's what this can appear like:

The thing that doesn't work is trying to sell someone a course that they're really looking for is private coaching. Or trying to promote private coaching to someone who would like you to complete all the work on their behalf as well as trying to sell tickets for a conference for someone who would like to join a mastermind.

Each of these kinds of programs and products is a target for a distinct type of customer with different priorities and spending budgets. While upselling may sound appealing in theory, some customers have a clear idea of what they are looking for and in most instances doesn't mean it's your least expensive offer.

The latest way to use HTML0:Start with high-touch offers and premium prices

The market is shifting from demand for information to the need for change. Customers need help achieving results, and they're willing to pay a premium for the help they need.

With that in mind it is not advisable to convince your clients of the least expensive product first, to increase the chances of selling customers on a higher-priced product or service at some point in the future.

Particularly if you're at the early stages of building your business as an expert, our recommendation is to market a highly-touch service (coaching and consulting, or a complete service, etc.) prior to the time you can begin selling lower-cost information products like books or courses. When you have reached your ability for working with people one-on-one begin to create products to help more people.

The thing that early stage entrepreneurs aren't aware of is that it can be very difficult to promote inexpensive books and online classes to a huge amount of people effectively. If you've only just recently started your company, concentrate on selling more costly high-touch offers first, and later, use the money of those sales to pay for your creation and marketing of your less expensive products.

  Trend #3 The Customer Experience  

The old way:Acquire as many customers as you can.

Many entrepreneurs make the mistake of focusing the majority of their time and effort on finding new customers, but at their expense in providing a great experience to the customers. Consequently, many of their clients never purchase from them and never refer others to them. This creates an unending (and cost-intensive!) cycle in which the business owner has to continuously find new clients to keep running their the game.

The competition within your field is increasing, as do expectation of the prospective customers, failing to provide your customers with a positive customer experience prior to and following the time purchase from you will have a detrimental effect on your business's profitability as well as sustainability of your business.

The newest approach:Help your customers achieve the success they desire

It is the outcome which your clients want and appreciate. For your clients, your product or service may be just a means to an end, and likely to be just one option among many alternatives that claim to achieve the same result.

While gaining new customers is essential helping your clients will be more important and crucial to the expansion and success of your company. If you don't assist your customers in achieving what they desire from your product or service and they don't stay your customer for very long.

Today's most successful entrepreneurs focus on understanding the specific challenges and desired outcomes of their clients, and they're designing experiences to assist their customers in overcoming their challenges and achieve the desired outcomes. They're putting a premium on the customer experience as well as their success..

Related:

   "We're not in business only to make people purchase our items. We want them to be able to perceive the difference and effects and to create success tales ."

   -- Nick Unsworth  

  Find out the particular methods to assist you in adapting to these trends  

There's never been a better time to begin building an organization through sharing your expertise with others. All of the , platforms and sources you will ever require for establishing a successful business are at your disposal There is many people who can profit of your experience and expertise and willing to be willing to pay.

While thousands of experts in the field and entrepreneurs work to develop their businesses over the next few years, only those who build a reputation for having successful customers will be at an elite position in their field. By embracing and adapting to the latest trends discussed described in this article, we are confident that you'll soon be among the few!