The world of eCommerce has changed forever -This is why it's time to Expand Globally
Just as the pandemic has transformed our attitudes about everything from attending live performances to meeting family and eating in restaurants, it has altered the way that people shop. Nowhere has the transition towards eCommerce been more dramatic than overseas. In less than a year several developing nations have jumped into eCommerce. These changes have been in full swing.
Going global is easier than you imagine
"More than 95 percent of the world's populace is located outside of the United States," said Rachel McGarry, the Head of Platforms at DHL. "The issue is how do you understand this and utilize this information to benefit yourself. There are many opportunities for growth opportunities outside of the borders of our country."
While McGarry stated that globalization may be "intangible" to many small- to medium-sized direct-to-consumer (D2C) companies The integration with DHL "simplifies the whole process and makes it feasible."
"If you as the owner of a business are able to identify an opportunity and create the product, we'll take it and build it from that point," McGarry said. "We've performed the work for you. The /DHL integration has virtually eliminated the stress of processing international orders."
This is the DHL dream team
Other perks are:
- Free DHL pickups.
- Fast delivery (as as fast as five days).
- End-to-end shipment tracking with automated email notifications to customers.
- Form creation for Automated Customs.
- Online duty collection.
- Alternative delivery sites (like service lockers that are available in Europe) EU).
Opportunities for growth unimaginably large
In numerous countries, eCommerce has long faced barriers like underdeveloped internet infrastructure and consumers hesitant to utilize banks and other methods of payment via electronic, but the pandemic's disruption caused a rapid shift.
In Mexico, the inability to buy in-person led to an increase of 54 percent in web sales. In Brazil, online sales increased 66 percent in 2020 (more than twice that of that of the U.S.). This pandemic brought an estimated of 10 millions of Russians on the internet for the very first time. In addition, India has the most growth opportunity with the online market predicted to double until 2024 according to an article published in Bloomberg.
"2020 accelerated the adoption of online commerce. There are more people buying online than ever before that has led to massive global opportunity. And while it can seem overwhelming to go global however it does not have to be." McGarry said. "DHL provides customers with premium express shipping to 220+ countries and territories, with the full transparency of their delivery choices. It allows businesses of every size to offer the kind of speedy and efficient service that consumers have come to expect."
Should you extend internationally?
Sticking to a domestic customer base could mean you're missing out as cross-border trade is predicted to increase faster than national development. Research supports that firms providing multiple delivery options during checkout drive higher revenue and the average order value for cross-border transactions is 17 percent more than that of the equivalent domestic transaction.
It's not a good idea to not explore this opportunity. If you're not sure where to begin, DHL offers a straightforward list of tips for international success along with a simple assessment to determine if this is a good fit to your business.
"Merchants can gauge their direct opportunities by doing things like reviewing website traffic by geography and calculating demand in certain markets," McGarry said. "You could begin by looking at countries where there are less barriers to entry such as those which predominantly English-speaking."
The DHL advantages
Although you might be familiar with the trucks of other delivery companies in the U.S., don't let that deceive you. DHL is the the world's biggest logistics company. Unlike the other guys, DHL's niche is international and their global footprint is vast.
"The way I sometimes describe it to people is DHL is similar to soccer," McGarry said. "In America, in the U.S., not everyone is aware that it's the most popular sport in the world, but it is. You may not be aware the fact that DHL is the global leader in international logistics, but we're."
One thing COVID has also highlighted is the importance and value of punctual, transparent deliveries. Research shows that consumers attribute the delivery experience to the merchant, not the carrier. Therefore, with all the shipping delays that plagued many carriers in the pandemic, brands searched for a more reliable solution with the ability to deliver from door-to-door.
"Having top-quality service from the checkout to doorstep impacts how brands are perceived by customers in the short and long-term," McGarry said. "Studies show a clear link between customer experience at delivery as well as the life-time value of a customer."
As DHL's products are available in localized languages across the globe and its technology allows users to keep track of their parcels and monitor them by using the On-Demand Deliveryservice Customers enjoy assurance, flexibility and openness that gives them a positive experience.
