The ways video professionals are using AI for creating videos

Jan 18, 2024

The way my AI chatbot trained on Bob Dylan lyrics says, "The times they are a-changin'."
Although AI-Bob might only be talking about how artificial intelligence is fundamentally changing the ways in which professional filmmakers and video editors think or shoot and edit their videos but I'm not able to guarantee that it wasn't just a little bit on his machine-learning mind.

In all likelihood, the notions of artificial intelligence have existed since the very beginning of sci-fi fiction. In many ways, we've suspected that the future was in the making for quite a while.

Yet, even with some prior knowledge, nobody anticipated AI to hit the industry at such speed. Innovative AI tools are continuously changing how videos are crafted and the latest AI features have made workflows quicker and more efficient.

If you'd like to learn how to use AI for your videos, and -- you know you need to be up-to-date with these changing times the best way to do it is with the tips and tricks listed below.

The background of AI in film and video production

From the very first screen portrayal of AI in the film "Metropolis" (1927) up to the legendary HAL 9000 AI in "2001: A Space Odyssey," AI has a lengthy history within film. However, as an actual instrument for film production AI is relatively brand new in the field.

Adobe unveiled its artificial intelligence and machine-learning technology Sensei earlier in 2017 as well as a host of other film and video tech brands have been experimenting with techniques that artificial intelligence might be employed to speed up different production and editing processes for the last decade.

However, for the most of the time, AI was not a major part of many production workflows until the past couple of years. And even then most uses have been limited to pre-production, transcriptions, and the planning process and is one of the main methods to streamline the process of your work with AI.

AI for the pre-production

If we're talking about AI and its use in the present (as as opposed to the potential it has for the near future) the majority of new breakthroughs in recent times have focused on text and writing. Thanks to ChatGPT revolutionizing the industry by introducing large-scale language models chatbot features We've observed the power of AI in recognizing and producing text as well as speech.

Due to this, the majority of the methods by which AI has gotten its foot into various creative projects (and in particular in the realm of video is through automation of diverse tasks involving text such as transcriptions and subtitles.

Beginning with the Rev AI through Otter, there have numerous tools coming up, capable of capturing long pieces of audio or video, and making use of AI to swiftly and accurately transcribe them into text for an editor to work with.

Even more though, with new text-based editing features coming to video editing apps like Premiere Pro and DaVinci Resolve editors of video have the ability to read those transcriptions and make changes by text, which will eventually be transformed into video.

All of these are excellent devices for preparing productions You can also use AI chatbots, such as ChatGPT, to help with all manner of scripting, shot listing, production scheduling, or even generating creative titles and descriptions for your videos too.

Below are the top three pre-production AI instruments:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI for production

Then, we can move onto the more interesting stuff. Even though AI was mostly limited to pre-production and post-production so far, there are a lot of ways in the way that AI -specifically generative AI -- can be utilized to aid in film production.

In a look at the generative AI particularly, AI apps like Runway and Pika have begun breaking into video generation based on texts, images or video prompts. Although they may appear a bit dated and animated today, with the correct prompts and style, they can bring about photo-real generation -likely sooner than you think.

Still, for tools available in the present, your most effective options in using AI on your current projects could be with using AI as a method to bring depth and dynamism to your film in addition to helping manage your process of production working on location.

Also, with AI and the number of creative possibilities at your disposal in editing later on, you can shoot a lot quicker and less tense knowing you will always have the option of using AI to eliminate undesirable background elements crew members, additional cameras or equipment.

Here are some helpful AI-powered production tools you should look into:

The effects of AI on stock imagery and video B-roll

Before we get into post-production we must also note that out of all the video-related industries, AI is going to potentially revolutionize stock imagery as well as B-roll to the greatest extent. Thanks to the advancement of AI and video editors, they will eventually be able to prompt and generate all types of specific and niche needs for stock images or videos.

However, as we're rapidly becoming aware of AI and its usage as well as rights, there's many questions that need to be asked concerning the source from which AI applications are getting their images, videos, and data from for their machine-learning needs.

As an example for instance, a class action lawsuit was filed in the last few days in the case of Stability AI, DeviantArt, and Midjourney due to their use of Stable Diffusion on behalf of several artists who claim that the AI tech makes use of millions -- and possibly billions -- of copies.

We're entering an interesting age where stock photo and video will become much more customizable and also more essential to find authentic AI generations and not unlicensed (and possibly illegal) images or videos that are using other artists or businesses' works.

AI in post-production

In the post-production phase We're starting to realize the power of AI, and what a game changer it can be for the industry. We've already covered it the generative AI, in particular will be the killer feature of the decade in editing video.

Long gone will be the days of re-shoots and having to enter and make frame-by-frame edits to an image to erase a character or change the logo. Innovative generative fill tools for Premiere Pro and similar AI-powered tools are planned for all of the most popular video editing apps and tools.

Text-based editing is another option, in which editors are able to use AI to completely translate their videos, then make adjustments to the text, as an option to smooth interviews (no more "ums" as well as "ahs") or entirely create new images or scenes in the future.

With AI tools making its way into all kinds of post-production solutions like color correction and editing, 3D modeling as well as using the generative AI to build different camera angles AI is already beginning to transform editing video into a completely different creative craft.

Top 3 AI production Tools:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Tips and tools for using AI in video today

We're always looking at new ways to integrate AI into our own production improve the efficiency of content creation and help streamline workflows.

"As a video producer, I'm always thinking through how to keep making changes to our videos in the future. The majority of my work is shot in rented places, not our studio. So when something happens and we want to tweak or alter some of the existing sound bites in a video, we'd have be able to shoot again. But it's really cool to think about how AI will possibly be in a position to use our existing recordings and make new sound clips that are exactly the identical acoustically. It could be very helpful for the productions we make."   Elise London, Senior content producer at


In closing we'll go over some tips, tricks, and even a few more AI tools that can help you learn more about an AI-powered video production workflow.

The real power of using AI for your project will concentrate in streamlining and optimizing your production through and through. The tips below are intended for making your life easier. (Read: not completely replacing you and your staff by AI robots... but.)

  • feed your video production will require chatbots (like ChatGPT) to develop a basic production plan and timetable. Does it match to what you'd like? If yes, great. If you find something different, consider the AI plans you have in place to help you save energy or time.
  • If you're looking for a creative script, try giving AI the chance to revise it or spruce it up. You could also provide your instructions to AI before starting, but if you want to simply check out how AI might help, give it a chance to refine (or even provide feedback) on your script.
  • For concepting and storyboarding you can try a creative AI application (like Midjourney or DALL-E) to come up with concept art. You can feed these AI applications with texts or images to prompt, and you can even explore what they might use diagramming of your camera settings and camera layouts.
  • Before hitting the setting, consider if AI applications can help you streamline your production plan. It never hurts to test the possibility that AI will save you cash and time by making your production short and productive.
  • While on set, you can bring your conceptual art to the set and revise it on the fly. If you're getting feedback from the crew or cast regarding possible changes You can easily feed this information into the machine-learning AI tools to tweak your production design and elements while still on stage.
  • After wrapping the production process, you can use the AI program such as Rev AI or Otter to translate your film. This can be very helpful in your editing process, as it lets you review transcripts instead of reviewing all of your footage (and the transcription your self).
  • Make immediate changes and edits to your video based on any of these transcripts. Tools such as Adobe's text-based edit tools can assist you in making these adjustments when you upload your videos to your NLEs.
  • You can make small or significant adjustments to your videos using generative AI tools. AI apps like Runway and Stable Diffusion allow you to add graphics as well as footage that is based on text or image requests.
  • When you've exported your videos, you'll be able to use AI text chat tools to create fresh and unique titles and descriptions for your video before making them available for upload. Try out different prompts to determine which fresh and imaginative titles and descriptions might be right for you.

Keep in mind that these are just some suggestions and prompts for adding AI to your video workflows in the present. Innovative AI tools and functions come out nearly every day, so stay on top of any developments or innovations that could make your videos more efficient.