The Way TCommerce Powered Tongue-Tied Academy to raise funds for charity
The Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS, assists dentists in identifying and treat the tongue and the lip tie.
The journey was triggered by the twins' birth in 2014, resulted into the establishment of the Tongue-Tied School. A platform devoted to solving a widespread yet unsolved problem.
Since launching that course back in he's had over 1500 students enroll. He's made it a point to give any profit made to charities, both local and international.
The author describes the procedure which he followed to develop the online course business, as well as the way that TCommerce acted as a catalyst for his development.
Skip ahead:
- He found his niche
- The sign-up was made using
- He has simplified the checkout process using TCommerce.
- The person who drives shifts through donations to charities.
- He presented different versions in his course
- He designed a fundamental customer journey
- It was a model of the word "success" to him.
He found his niche
As the girls were still young as babies and the doctor noticed they were tied on their tongues, which affected their ability to nurse. After finding a dentist, it was possible to put an laser treatment on the tongues of infants who were able to feed more comfortably. "The dentist advised me to pay attention to tongue-ties in the children since it's more prevalent than people imagine; approximately 4 out of 5 children has the one" Baxter tells .
At the same time, people began to ask what his opinions were regarding tongues and tie-ups for the lips. To find out more and even more, he dug into each book and course on the topic but realized that there wasn't much data available. Then he was able to use lasers during the tongue tie process. After treating patients and taking care of the mother's concerns, He determined to write an essay for his blog regarding the process. People approached him repeatedly for his help, and prompted him to write and write a book, Tongue Tied, in 2018. "People who had read the book, but they were curious about the subject," Baxter says. Baxter.
He determined that his next move was to build an online school that was his own . In the year 2020, when his dental clinic was shut down due to the pandemic, He had completed the 200-page course script the class. After that, he enlisted a film crew to document the 25-hour course principal during the period when the dental office shut down.
He enrolled to
The key to the success of Tongue-Tied Academy is its partnership in creating a system that is seamless for delivering courses.
"What's attractive is that I can organize the classes into modules." Baxter is a shareholder.
He could offer his material in bite-size portions, and add tests at the end of each module. Additionally, he adds chapters of his book into the software. "I consider it advantageous to include different kinds of lessons instead of only video," He reveals.
He's a regular user of's function, which allows him to instantly generate a certification form of his class. "I don't have to think about what I'll teach the class one day, other than taking the discussions questions because everything is done automatically," he says.
The checkout process was made easier by TCommerce
Transitioning to TCommerce instead of Stripe has proved to be a significant aid in easing the process of getting the kids checked out at Tongue-Tied Academy. Baxter believes that using the service of TCommerce has resulted in his losing less sales because of the Stripe integration, as well as the checkout process has become more simple as per Baxter.
The support for various payment methods, like Apple Pay and Google Pay, Baxter says that TCommerce provides a smooth transaction experience which makes it simple and accessible to users across the globe.
"You can just click on an icon and enter your personal ID and take a class," Baxter says. Baxter. "It's much simpler than having to enter everything you've learned into a ."
"I don't even think about the procedure because it's effortless," he says. " Payments handles every detail for me and my money is deposited into the account of the bank ."
In the hopes of launching an improved version of his most popular course, which is scheduled to be launched beginning in spring next year Baxter is planning to use the possibility of bumps to allow customers to purchase another course for lower prices, without either slowing or limiting the purchase process.
The impact of his work was made through charitable causes.
When the money has been on his account in a bank, he gives 100percent of his earnings to charitable organizations.
From supporting clean water initiatives across Africa as well as Asia to aiding rehabilitation as well as initiatives to end human trafficking His commitment to the health of his local community is an example of the greater purpose of the Academy, offering social aid. "I don't have anything else to accomplish," he says. "We have a house as well as the car, which means we're good ."
"If I'm able to help a child who was unable to have a meal before, or is suffering with colic and has a difficult struggle to overcome it and is suffering from colic, then my investment will be worthwhile," he continues.
He introduced different variations of his class
In order to meet the diverse needs of his students Baxter launched a condensed version of his course which is specifically designed to cater to professionals, such as speech therapists and lactation consultants. The LITE Version course, priced at $495, is an easy and thorough understanding of the subject that is geared towards a broader spectrum of students.
Each class is an ever modified format, meaning that students are able to sign up for the course whenever they'd like. "Teaching this course via the internet is making it as accessible as it can be," he says.
They also offer American Dental Association-approved continuing education credits. "We are an accredited CE provider. You can use to renew their license," Baxter explains.
Although the most popular course costs $2,600. course, when coupled with CE certification, aids students to understand the ROI of their investment.
He has created a straightforward customer experience
In spite of his success, Baxter says that he does not have a marketing strategy.
A client's journey starts when they go through his book. If they wish to know more about the topic The book can guide the reader to the Tongue-Tied Academy.
When he speaks at events, talks or at conferences, usually those who attend will be on the mailing lists of his. After people have joined the mailing list of his the event, they'll be sent an email message via MailChimp which will then direct them to his website.
He was the person who defined success.
Baxter says success is growing his expertise. "It's not me alone that is doing this," Baxter states.
"We have over 1500 patients who have gone through the program. If each of them sees at least one patient per period, that's greater than what I've been able to enjoy the luxury of seeing on my own. ."
In addition, his success is based in educating caregivers, supporting parents as well as ensuring that patients are treated with respect, and all while donating proceeds to help charities around the world.
In the process of making an online course he recommends that the course creators look into subjects that are of interest to them. "It could be anything," the author states. "And regardless of what it is it is possible to choose the choice of which path you want to pursue. ."
"Just start taking the initiative!" Baxter encourages. "I'm not an online-based class person. I'm a dentist. It's an idea that I've put out there before, and this year we're honored to be one of the top ten programs on ."
Before the creation the Tongue-Tied Academy, he created two of his own courses. Each was costing $99 and ten students. "I am learning from this experience" he states. I got higher-quality video and created a popular course with Tongue-Tied Academy ."
"You could fail a couple of times," he adds, "but that's part of learning. There is a chance of making a mistake if you do not learn from the experience. ."
Its Tongue-Tied Academy continues to evolve, fueled by a steadfast determination to serve and educate as well as its rich history of giving back and empowerment is a beacon of motivation for students as well as educators as well.
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