The Way 'Mittmaster' Utilizes Order Bumps to Increase his Revenue
Matthew Chapman was struggling to expand his online class teaching martial arts. He tried implementing a myriad of different options-- writing blog posts, posting YouTube videos, running paid advertisements--all with little to no results.
When Matthew was able to read about Order Bumps on the Facebook community page and was impressed by how simple and efficient it was in growing sales, he decided this was something he wanted to test. And it did! Add Order Bumps on your checkout site increased Matthew's earnings to 20-50% in the first month, accelerating his sales and growth.
Read on to learn more about Matthew's company and his tips on making use of Order Bumps in order to increase sales for the returning as well as new students.
Sales and traffic are declining, as well as the number of visitors.
Matthew Chapman has been a martial arts instructor for more than eight years. After numerous years of instructing in person, he was looking to develop a more hands-off method to allow for more flexibility in his schedule. He decided to switch towards online classes and has been doing so since the past three years. He now offers over 50 different classes in the field of martial arts to any level of skill and offers the ability to train those looking to become an instructor.
In the beginning, Matthew's company, Mittmaster, did not perform as was expected. Then, during the subsequent year the company continued to gain knowledge about digital marketing, revised the strategies he used to sell as well as began building more of a community of learners. While he saw some success, Matthews' challenge remained--it took him a while to attract new customers, and many of the students weren't regular buyers.
But when Matthew began to implement Order Bumps three months ago and his business began increasing steadily. Even though it was still challenging to find new students when they landed on Matthew's website, people started buying classes, and were converting into lifelong learners.
Expanding Mittmaster with Order Bumps
Through recommending courses that complement each other on the checkout page, Matthew is providing more benefits to students' experience, and making more money from every pupil. Additionally, he is in a position to shift his efforts away from acquisition and into retention creating a more viable business through a group of long-term learners.
Matthew Explains the Order Bumps reduce administration work "It's difficult to design multiple bundles which can take a long time, as well as the huge number of choices could turn off students. Order Bumps are the easiest way to link classes that complement each other."
Order Bumps make the perfect match for Matthew's venture because numerous courses on his site serve students who share the same interests. Matthew can recommend similar products to the main course a student is already buying.
The Order Bumps are Successful
When he implemented Order Bumps, Matthew saw huge growth in his business. The amount of money spent on each order was significantly increased while his sales grew by about 20 to 50 percent.
Apart from the growth of his business and his personal growth, Matthew also enhanced the learning experiences for his students. Many of Matthew's students discovered courses and topics they wouldn't be able to otherwise see, including Muay Thai classes and self-defence exercises, which deepened their interest in martial arts.
With the additional income, Matthew can reinvest into his business. A majority of his money is on marketing strategies, for instance making Facebook advertisements, hiring the services of copywriters who write blog postsand also working with marketing firms that specialize in digital media. All with the purpose of increasing website traffic and bringing more potential customers to his site as well as converting them into students that sign up to take his classes.
Mittmaster's suggestions for creators
"The key to a successful Order Bump is to make an intelligent link between classes. What will the student require next after taking this class? Then you know what to recommend to them."
How Matthew uses Order Bumps for firm:
- If the student has purchased the Beginner's Kickboxing Course then suggest the Intermediate Kickboxing course as an Order Bump for a discount price
- If your student has purchased a Muay Thai Instructor's Course recommend Muay Thai Coach Syllabus for an order bump with 50% discount
Matthew has additional tips for Creators looking to get started making use of the Order Bumps:
- Be Strategic. When suggesting an Order Bump consider the next step that students should take when they finish the primary course. Be sure that the Order Bump product complements the primary course. For a better understanding of how your courses connect, list out all your courses and work out the ways they interact with each other.
- Keep Experimenting. The first Order Bump you create might not perform well. Continue to test different elements of Order Bumps in order to discover what works the best for you. Test the price, different combinations of products, and the Order Bump description. Keep trying and you'll eventually find one that converts.
- Make use of discounts and price carefully. Offering your Order Bump product for sale at a reduced cost will create the students to purchase on right away. Furthermore it is important that it is recommended that the Order Bump product should be priced less than your primary course, so students don't require a long time to think about and buy immediately.
- Be Concise. There are just the number of characters you could utilize in your Order Bump description. Be clear, concise, and straight at the core of your item. If the description is confusing the customer will not buy it!
Just 5 minutes to setup Make an Order Bumps!
Order Bumps are an excellent selling device to offer other courses or products to students in the process of checkout. It is easy to implement, yet could greatly assist your business expand.