The Ultimate Online Course Launch Checklist (Free Guide + Templates)

Make a list of all your tasks you'll need to complete prior to beginning, during, and even following the launch of the online course in order to make sure it's an overwhelming success.

In my youth I remember nothing more enjoyable than creating an action plan and marking each step off when I was done. Up? Check. Breakfast? Check. Play Power Rangers? Check. Do you know what to do? Whoops, I might have missed this. (Yeah I had my priorities in order.)

Even to this day to today, the use of a checklist or list of tasks to finish helps keep my thoughts organised. In addition to knowing what tasks you'll need accomplish, you also get an euphoric rush of dopamine when you finish some of your goals.

When it comes to launching your online course, this is when a checklist is invaluable. There are so many things to be considered in the run-up leading up to your date of launch that it could be very simple to forget something during the course of the launch. (Or it could be something major - I've witnessed authors launch websites using broken links to their sales page. Yikes!)

The checklist listed below to help you understand what that you have to take care of prior to, during and after the launch of your online course. If you're looking for something more traditional you can download the list of items for your online course's launch (pdf) and cross off all items with a pen and paper. It's going to be super enjoyable in any way.

 Skip into this webpage:

1.       Checklist for Pre-Launch

•       Marketing Funnel and sales Strategy Examen
• Site Design:
•       Branding Make sure to check
•       Homepage Check
•       Course Checking for the landing page
• Course Style:
•       Curriculum Check
•       Settings Check
•       Beta-Student Testing Then run

1.       Launch Day Checklist
2.       Post-Launch checklist

     The Pre-Launch Checklist    

There's a lot that you'll have to decide on and begin practicing before the launch of your online course. You might not need to finish every single item on this list, but it's a good idea to consider all of them prior to the start date.

     Marketing Funnel & Sales Strategy Review    

A successful launch is contingent on your setting up the elements that will create your funnel and sales plan prior to the time. Here are the most crucial items you must consider before going live.

• The launch date should be set 3-4 weeks in advance The ideal is that you give yourself the maximum amount of time you can devote to creating the strategies for your event and make sure that the course you choose to launch is excellent quality.
• Plan your strategy for the day of your launch communications What is the best way to communicate with your target audience and make them aware of the training you're providing? It could be via Facebook, Twitter, or your email list, or ads that are paid for.

     Website Design The Branding Be sure to check    

• Colors are custom-made and the links will be visible to all users. Text colors are highlighted against background colors therefore your navigational links can be accessed by students.
• Fonts that can be customized Pick a font which makes it easy for learners to comprehend.
• Favicon created The icon can be modified to display in tabs of your browser , in accordance with the image of your company.
• Logo added Then add your personal logo on the header to ensure that the students immediately recognize your company's name.
• Social icons are added Include social media links for your Facebook, Instagram, and many more, by adding icons, as well as hyperlinks in your footer.
• Copyright is correct You can customize the copyright-related content you include in your footer. Use the default or completely hide all copyright-related text.
• Website name and URL that you've created for your website. change the name of your website along with the description of your school and the URL of your site to make it easy for students to remember.

     Website Design: Homepage Review    

Your website is for students to go to browse over your courses. Here are some of the points to be aware of prior to you launch.

• Homepage developed The website you select to use is customized with details about your school.
• Broken links will not be available. Each button and link will take you to the correct page.
• The ability to access your product's homepage It is important for your customers to are able to access and purchase every course your product is available for sale.
• There are no grammar errors Examine the document for mistakes to ensure the grammar and spelling are in order.
• Banners are set up properly: Check that any buttons in the banner point to the correct page.
• Legal banner text The words on your banner should be obvious to your people who view it. Choose a font that stands out from the banner's images.
• There is no text within the banner image Check that your text can be read on any screen sizes.
• Sections will not be filled with images or text that are not yours. Each section is custom-designed with photos and text that is consistent with your branding.

     Web Design Course Landing Page Make sure to check    

• Pages to be used for landing pages of courses created Course landing pages can be customized including information on your course.
• Links that are not broken The buttons and links direct you to the appropriate web page.
• Correct Call to Action hyperlinks Call to Action hyperlinks lead to the appropriate page.
• Grammar mistakes aren't an issue Check your text to ensure the grammar and spelling are on the right track.
• The sections are not left with text and images that are the default. Every section is created custom with images and text that are consistent with your branding.
• Preview button for no cost when a free preview of a free version is offered Be sure that your students are able to access the preview at no cost by putting the default button in your banner.
• at the very least, one option to purchase: Ensure the students have the option to buy your course through an purchase button on your banner, as well as on the page that explains your course.
• Legal banner text The text on your banner should be clearly apparent to anyone who selects a font which contrasts with the banner image.

     Course Design: Curriculum Check    

If students purchase your course, you'll want to make sure that your instruction is properly presented and everything is easily available from the start.

• Lessons with no warnings Every lesson has enough information to ensure they are visible to enrolled students.
• Lessons are not created as drafts In the absence of a reason that they are, no lessons have been made draft so that they can be visible to students enrolled in the course.
• Free previews are available The lessons you'd like included in the free preview will be marked in the HTML0 section as an HTML0 lesson.
• A prerequisite lesson should be correctly set up Any lessons you'd like to set up as prerequisite lessons will be marked accordingly.
• Discussion options are switched off: Any lesson which you'd like students to have the opportunity to begin discussions about is identified as such

     Course Design: Settings Verify    

• course name and the web address that is unique for your course: Provide the course with an informative title and make sure the URL is set to reflect that.
• course player's look has been customized Theme appearance, design and logo are updated to align with the brand you represent.
• The course's progress and completion can be custom-designed:Ensure lessons are set correctly and students are able to complete each section of your course.
• Completion certificates not enabled If you're planning to distribute certificates, ensure that the certificates are in use and customized to match your branding.
• Customized graduation page The default screen students see at the conclusion of an entire class, by adding the custom completion page. It can add upsells, a customized thank you message, and much more.
• Setting for the progression of video lessons: Set your videos to automatically play so that students have time to sit back and study! Also, you can establish a percentage that is mandatory for completed to make sure that students have seen the required amount of videos before they can move on.
• Thumbnails added in video clips: Upload an image in each video to notify viewers what they will be seeing.
• Captions are added Enhance your video by making them more usable with captions by uploading them.
• Chapter Finalization Modal Modal for Chapter Finalization: Turn this setting on to enable or disable the interstitial modal between chapters.
• Image and description of course included The description and image appear on your checkout page . The instructor must explain the class.
• SEO field is configured to create your SEO course's title description, keywords, and description so that it is properly indexable by Google.
• The default price is set. Check that your class's price is right price you'd like your students to be able to afford.

     Beta Students Take Tests After that, run    

The last step in preparing your site for launch is to sign up to test the site in order to verify that signing up and registering procedure makes sense. I suggest creating a 100 % off coupon that you can use to assist with the initial step and also asking an entire group of students that are beta to test these things on your behalf.

• Go to the homepage of your website.
• Click the link below to go to the page of the course.
• Click the purchase button for the program.
• If enabled, ensure that the Privacy Policy and the Terms of Service are present, and that the hyperlinks are to the appropriate page, and that they are in the right design.
• Custom signup fields are present and are in the right place of.
• The test coupon is working perfect.
• Thank You page Thank You page is nice and connects you to the player for your course.
• The courses' lessons are clear and effective.

     Launch Day Checklist    

Do you smell it? It's the scent of the day we launch! It's the day that you've been looking forward to for a long time and here's the list of things you'll need to make sure that you have in place to ensure that everything is in order without even having the slightest problem.

• Allow special discounts If you've set up the launch day coupon bundles or discount codes, now is the time to enable these. This could be a fantastic incentive to include in your current promotions.
• Send out launch emails: Hopefully, you've been trying to get your emails on the radar for months prior to this point. This morning, you'll be sending out at least one or two emails to let folks know that the right time to take action is right now.
• Social media channels: The goal is to get the word out as much as possible right now. Therefore, make sure that you update all your social media accounts about the launch of the course. Make an account on Twitter or share your TikTok you've been saving. and include it in your stories on your Instagram. Stories on Instagram.
• Create your live webinar or workshop If you've thought of creating live webinars in order to advertise your course this is the day to do it. Take advantage of this chance to connect with your audience and give them a taste of the content your course offers, and give them a special discount off the entire course.
• Create your advertisements HTML0 If you're looking to use PPC ads for marketing or social this is the right best time to begin launching your advertisements. You can use audience targeting to narrow down your ideal customer and direct people directly to the sale site.
• Be attentive to your first sign-up in: Watch to see how many sign-ups are made in the beginning and also how deep they are absorbed within the course material. Also, you can send an email to the first participants to inform them that you're there to answer questions, issues or even suggestions.
• Congratulations on your achievement: (Cue the party emoticons!) In all the hard work that you've put into this course on the internet, it's important to take some time to be proud of everything you've done. There's no doubt that it did not go so smoothly (it isn't often that in the same way) However, you'll be satisfied by the first results.

     Post-Launch Checklist    

Even though you've completed the day of your launch does not mean that you're done yet! There's plenty of post-launch opportunities you should consider in the days and months that will follow. Here are some ideas to help you get started...

• Students can provide feedback You can create a survey to gather comments from your students when the course has been completed. This will allow you to find areas that need improvement, as well as what's doing well, and whether you have the potential to increase or introduce additional content.
• Students can review your class and to help you promote your class by providing students' reviews. These can be directly linked to your course's homepage , or landing page, to make sure that you are able to use them to convince prospective buyers to purchase.
• Create a learning community Improve the educational experience of students by giving them more long-term worth by linking an online learning community to an online application. This will give students the opportunity to debate their subject, communicate among themselves, and keep the conversation running once they've finished their lesson.
• Examine the information from the sales funnel Examine your open rate as well as the click-through rates, conversion rates, and bounce rates to determine how you can gain more customers. It's a good option to reduce the cost of a click (CPC) and make more bang from your advertising budget.
• Experiment with new copywriting Pay attention to the things your students describe their class for the purpose of making your advertisements or landing pages captivating. With their help it is possible to solve issues and benefits you might not have thought of initially.
• Enhance your student's satisfaction Look for ways to enhance the student experience. It is also possible to improve the content of your classes. Remember -- your work does not end when you've launched the course. Keep developing and learning.
• Discover your next course topic Have your students find any ideas that could be useful for further education resources and follow-up courses or downloadable items. Once you've found that, you're ready to plan your next big event!

What are you looking for to know whether your online course is ready for launch?

It's hard to tell whether you're prepared to go live. Because an online course is not perfect and at time you have to make the plunge and look at what your audience thinks. Keep in mind that selling your online courses is an endurance race, not a sprint. Even if you have low launch day you can still recover in the long-term.

Article was first seen on here