The Thousand Solutions Blog

The Skinny on Drip Content

May 6, 2024

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The content you provide will draw users to your site. The drip of content helps keep visitors at your website.

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Dripping content is a way of providing content to website's users. Users are provided with information in small portions or perhaps over a period of a couple of months until they can access the full collection.

You can also drip specific menu items or posts, requiring a user to view them in a certain sequence. Even requiring a user to submit an email address before being permitted to view more of your site could be regarded as content drip.

In this blog this article, we'll provide the skinny on why you may want to use drip content on your website We'll also show how to set it up. Let's do it!

The Reasons Drip Content Could be the Right for Your Site

Drip content keeps people coming back.

The content that drips are often required by users to engage more often with your website. As they aren't able to access all of the data at once, they need to come back.

Let's imagine you're publishing an online course. The course is designed to last twenty hours over a five-week period. But the student completes all the course within two days. Since they're done, they no longer return to your site. It could hurt your business.

If they must follow their time to complete the task However, they'll have to come back repeatedly. This will give you more views, more opportunities to market your business, and greater possibilities to connect with your user.

Similar to the watering of your tomato plants with drip irrigation. The idea of presenting all the content you have to the consumer is similar to spraying your plants with a fire hose. Although the plant gets exactly the same amount of water both times but the one drenched in the hose is likely to end up dying, while the one slowly watered over time thrives.

Drip content can help users remain committed.

Dripping content keeps things manageable for the user.

For example, a user could sign up for an online course with no idea of what they're going to be doing in terms of assimilating the information. Once they've completed a couple of sections it is possible that they become bored or overwhelmed and decide to move on.

When you distribute content over a period of duration, it offers users small-sized pieces of information to finish a particular portion. It basically sets deadlines for their completion. The small tasks that are given out over a period of time often feel less daunting as a whole course. Content dripping allows users time to mull the information over and helps them to retain it.

If you decide to distribute contents by showing new content after a user subscribes or purchases a specific membership, it can help build commitment. A user is likely to return because they've put in the time or, at a minimum, their email, in it.

Attention Take care when you distribute your content

The drawback of this is that there are those who want to finish a course or go through an entire set of content right away. They may have a skill they want to master or information they need to know, and simply cannot wait a few months.

There may be a project which needs to be completed in the near future or an accreditation which can be useful immediately. If your business could make this difficult, consider using a different method for dripping. It could be as easy as asking your user to provide an email address prior to when they are able to read the rest of a blog article.

It is possible to determine how efficient dripping is for you by experimenting with different methods through your web site.

How Do I Set-Up Drip Content on Your Website

If you decide to drip content, how do you do it?

  1. Visit the WordPress Dashboard > > Rules.
  2. Create a new rule simply by pressing "Add New Rule".
  3. As a rule, you must select the option Drip/Expiration..
  4. Make sure to click for Allow button to allow drips of the content.

The menu will include choices to trigger drips of content. Users can be allowed access to new content when they sign up for your site on the date that is specified, or after they purchase a product from your website, or after they subscribe to a particular membership from this menu.

in Summary

Drip content can be a fantastic method to ensure that users keep returning to see more of the amazing product that you give your customers.

Remember:

  • Drip content can aid a user stay on track and improve your site's visibility.
  • This can help users to be more active rather than bored or overloaded.
  • Not everyone likes dripping and following a timetable. Be aware of your audience and consider how you want to drip contents.
  • Drip content by using the plugin similar to .

Avoid causing harm to your clients with a hose that is flammable. Disperse their content so that it allows them--and you--to flourish.

 Did you have success using the drip-content technique? Are you still unsure on when to drip content? We'd love to hear from you in the comments section below.

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Michelle Carpenter       Amy Michelle Carpenter co-owns a 3D printing business called STEM Garage. She is a nationally recognized blog writer, YA editor, and professional marketer. She also has a class for children in China around 4 am in the morning, because she believes it's fun.