The Reasons to Consider Thinking About Your Course Name -
What you call your course matters. After all, not only does your title reflect the topic of the course, but as with any title, it also entices readers to find out more.
As you know, internet users have very short attention spans and frequently make quick decisions from a single impression. A majority of users stay on a web page for 15 seconds at most If the description of your course doesn't grab their attention, they may look elsewhere to find content that seems more worth their time.
In order to help you think more critically about what is the best name for your class we've gathered six reasons why we believe it's essential to discuss your course name.
The courses appear more professional when branded
If you've named courses before, bring the title to mind: how does the title reflect your company's image? Do the words, phrasing images, banners, and text convey to the student what you stand for? Everyone should think of the way their courses reflect their brand. By using language you would use to describe your overall corporate style, you'll be ensuring that your program extends the offerings you offer as a whole.
A good course name allows for specific design elements
The more precise and specific the name of your course is, the more you can make use of it as a framework. For example, instead of giving the "introduction to photography" course, your customers might say they're took part in the "photography course" and/or "photography academy." The kind design can unlock a wealth of opportunities.
In a bootcamp, for example, you can describe lesson parts as "stations" in which students stop and practice a new technique. Students can take "drills" (quizzes) to test their knowledge. By focusing on a specific, tailored title, it unlocks more possibilities for a more creative, cohesive and precise course design.
SEO Best practices are able to draw more users
It is also possible to test potential names through Google Trends. This free service can help you identify the patterns of search volume, and also related queries and topics. As an example, if you type "how to make a vlog" in Google Trends, you'll see those related subjects include "YouTube" and "TikTok." Also If you created your course specifically for "how to vlog on TikTok," you may hit a niche market where there are more people interested in your course!
This distinguishes you from your competitors
It's one of the primary reasons why you should take into consideration the course's title. Prospective students must see clearly in your title your course is unique from your competitors.
We can think of the photography bootcamp example. If your course fully embraces this concept of"bootcamp "bootcamp" in the course of time, your program could be seen by other your competitors as a comprehensive training course in the field. Others interested in the subject will begin to recognize that your course has a distinct design from other basic course model and they will be drawn to the course because of its perceived benefit over the competition. All of this begins by naming your course!
A course name has to "mean" something
The biggest mistake when the process of naming courses is falling into the trap of being too adorable or smart. Acronyms, puns, as well as other idioms are fun and exciting to think about however, at the end of the day they're often just cliches which don't really mean anything. Relying too much on a pun can even cause confusion for learners and turn them off. It is important to be clear and not be a fool every time.
It sets expectations for the learners.
Like specificity in SEO purposes, specificity in your name needs to also reflect problems your course going to solve. One way to think about this is to consider the question "What does the worth of my course?" Most often, this goes back to learning outcomes. These are the goals you wish your learners to take away of the class.
Let's think back to the video-blog example. "How to vlog," isn't really a good idea. "How to Vlog using TikTok" is better But what do learners really taking away? "From Beginning to Pro: How to vlog on TikTok" will explain a bit more the value of your class.
The products that people buy are an transformation. The perfect course name must establish the expectations of how much work is ahead of them. It should also point about the advantages. What will you do to help them live their best lives?