The power of consistency is in the ability to grow. This is how you can become more efficient in this. |
Consistency is essential to building an audience as well as building your creator business. This is why and four ways to become more consistent in the present.
Making your brand known to your customers -- as well as your company -- is much easier to say than do.
We surveyed over 1000 artists to share their best advice to increase the number of followers. While you may expect fancy software or complex funnels for marketing to be the key, entrepreneurs across different niches and experience levels overwhelmingly reported that the key to success was creating the right content. Specifically, content catered to the audience they were targeting.
This is why it's crucial to be consistent when growing your online business, and four strategies that you can employ to create consistent, top-quality work to the end of the road.
Consistency can help you decide the extent to which you're passionate about something to commit for the long haul
The idea of starting your own business in the creative field is a big deal. You'll likely spend hundreds of hours devoted to your work, which is why it must be something that you love doing each day. Continuously creating puts your concept to the test.
"I've always been emailing each day since I set it as a top priority over all other things, and it's been huge. Now, I use [my weekly email] to express my creativity... It's the way I try to embrace my practice and work on my art."
In making email an unassailable, Veronica has given herself space to enjoy her craft and let her imagination run wild.
Our advice?
Consistently showing up builds trust
The internet moves fast, and making a lasting impression on potential customers isn't easy. Consistently sharing your knowledge will show your customers trustworthiness and lets them become familiar with you. 46percent of consumers from the USA are willing to pay more for a product when they are confident in the company by spending time with your customers can build a strong foundation.
"Every every day I turn myself. I show my face all the time so my fans are aware of who I are. They hear me speaking and see a glimpse of what it would be like to take any of my classes."
Through her constant posting of valuable material, she increased her business Instagram account to over 8,000 followers and her first course launch earned her five-figure sum.
"I noticed that sharing more and more my story, the more my social network expanded, and I discovered incredible people who would invest in me, work with me to teach me and just become friends with me."
Establishing trust with a target audience also provides you with an understanding of what products you may want to sell. Harp instructor Anne Crosby Gaudet observed:
"My customers feel like they know me because I've been creating regular weekly content for several years. For me, this means composing harp music and producing performance videos to improve learning. I've earned their trust as they've realized that my work has been innovative, insightful and beneficial. Pivoting to offer harp lesson programs was a natural progression since my clients already had a good understanding of, and appreciation for my work as a composer and teacher."
Through establishing a solid reputation through her free performance and compositions, Anne was met with enthusiasm as she offered online harp lessons and courses.
Regularly delivering high-value content also helped Rachel Lynes from The Sing Space grow her following 50-fold in just the span of a few months.
"I offered a free daily 30-minute singing session for eight months on our Facebook group. People thought I was crazy and I managed to increase the number of people who attended our classes from 300 to 5,000 over 12 weeks and turned the class for free into the first-ever vocal Gym(tm), an on-demand streaming platform for singing that relies on subscription."
When Rachel changed from free services into her award-winning voice coaching business, she was able to reach an enormous audience that was aware of the benefits of her services.
The bottom line In the long run, sharing your passion with others builds trust as well as more intimate relationships between you and your audience.
Consistency is an algorithm-friendly
As an example, Instagram content is classified by a variety of variables, such as the amount of engagement a post receives (likes and comments), how many times a viewer has interacted on your post as well as the time since your content was posted as well as your activities within the app. Additionally, YouTube ranks videos based on which videos have the highest amount of engagement a search term and the relevancy of a post's title, description, and content.
When you frequently post on your channel of choice viewers will be able to get to know more about you and the work you do. Adding fresh material gives new audience members more opportunities to discover you, and gives existing fans more reasons to keep coming back. In addition, you'll be able to access an abundance of material for followers to like, make comments about, and even tweet, leading to increased engagement and reach.
"The first thirty days we did it, we saw lots of interest," they explain. "People said, 'Wow, cool, you're doing every day. I want to see the extent to which you can go. Then we were able to get the YouTube algorithm working in our favor because we were posting many times, which moved us toward the correct direction."
"We were a part of their schedule every day. It was possible to wake them up, drink their cup of coffee and then watch Tiny Shiny Home."
They now release short videos every day and longer documentary-style films at least once a year. The channel has grown to more than 99K subscribers , and one video cracked 3 million views.
Lissa Prudencio from Wealth for Women of Color noticed a similar trend when she went all in on TikTok. "I decided to post three to five times a every day on TikTok for a month and then it turned into two and three months. This is when I noticed an increase in my growth."
Social platforms won't be able to reward or penalize users solely on the basis of your schedule for posting, the things they are likely to care about can be improved by consistency.
If you're struggling to see your desired growth Consider increasing your post cadence. If you're one of the Longneckers, sharing weekly videos helped them hone their skills and gain an initial following however, daily posts increased their reach up a notch. Although it's for a short time regularly posting on a higher frequency may help make the system work in your favor.
Four ways to become more consistent in your company
Wondering how to be more constant in your company? Here are a few tips to help you keep your promises every time during times when your schedule is busy.
Content batching
Batching is when you work in similar ways, so you don't have to switch tasks as often. Numerous creators -- I'm also raising my hand here -- feel that performing the same kind of job for a long period duration reduces distractions, and increases focus.
For example, researching an innovative YouTube video concept and writing scripts, recording, and making thumbnails require different abilities, and switching between these tasks could reduce efficiency . By using a batching method, you would devote a few hours researching video ideas for several future projects. Next, you would spend the time writing scripts for those videos, and on.
Em Connors makes use of the process of batching content to avoid overwhelm. She uses Canva to make many weeks of Instagram content upfront, so she's not stuck coming up with new ideas in the moment. Batching content also helps Em make sure that her business is unified in its look and feel.
If you're looking to test the process yourself begin by making small steps. Set aside at least an hour to:
Create social media posts
Outline future blog posts
Research YouTube videos
It is possible to get lots done by sticking to the same task even for a limited time.
Content repurposing
The term "content repurposing" refers to reusing content you've already published on other channels or platforms.
Imagine you've written a hefty blog article. There are a few ways that to repurpose an existing article:
Make Instagram and Facebook pages for every one of your main points.
Use the post as a script for an episode of a podcast or youtube video.
Use a portion of the piece in an electronic newsletter.
Create shorts, reels, and TikTok videos that are based on the main ideas.
Making use of what you already are able to ensure that you're delivering the same message across all your platforms and also save time as there's no need to start from scratch.
Veronica Green uses blog posts to make videos and email blasts, so she doesn't have to come up with a new idea every when she interacts with her audience. A YouTube video could be turned into images, quotes social media carousels, and shorter clips, allowing for weeks of content without extra work.
For a chance to test this, start with a larger chunk of content. Blog posts, long emails, as well as YouTube videos can be excellent. Pull out your favorite quotes and clips to use as a starting base for tweets to come, reels, carousels, and captions.
Scheduling
Dara Sierra from Be Seen Consulting Says, "[I wish I knewthe importance of to batch schedule your content. The daily posting schedule can become overwhelming and it is possible that you do not post at the planned date and time. A scheduler has assisted me in a variety of ways!"
Scheduling tools permit you to space your posts over multiple days to ensure that your content will run consistently, regardless of what's going on out in real life.
Realistic expectations
For a consistent output, you must give yourself reasonable guidelines. It's about deciding on a publication cadence you can manage and selecting an approach you are comfortable with.
In the case of Khe Hy and Veronica Green, sending an electronic newsletter each week is a great way to build connection with the audience. In the case of Longneckers along with EmConnors, publishing each daily was the best way to go.
Your schedule might look different for each channel you use, too. The occupational therapist Maria Lindbergh states, "I've picked avenues that bring me happiness: writing two newsletters and blog posts a month, posting once daily on Instagram as well as posting once weekly to YouTube."
There's no definitive rule on how often you should publish, however it's recommended to select a schedule which is compatible with your lifestyle so you can stick to it long-term.
Selecting the right platform or channel is also crucial.
There's no reason to restrict yourself to just digital platforms neither do you have to be a slave to digital platforms.
Paper flower designer Kritchaya TwitchsriGranati writes, "I made a commitment to 'just show up' at one event per week for a year and see where it takes me. Little did I know, I made connections with entrepreneurs and discussed ideas as well as some of them became clients and friends. I'm now in a better place to meet someone new, introduce myself, and discuss my company which has opened up a lot of doors I would have not even imagined existed."
Trying to force yourself onto an unpopular platform can be a breaker of consistency. Instead, lean into your own style that feels comfortable and natural for you.
You can try it yourself
Consistency helps you determine if you're passionate about something and want to dedicate yourself to it. This can increase engagement with your followers and establish trust with those who follow you by showing them your reliability within their lives online.
To be more consistent Try batching and recycling the work you already have. Plan content ahead so you do not need to worry when things come up. Set a reasonable posting frequency, and choose a platform that energizes you.
This is a small experiment that you can try to experience the impact of consistency on yourself.
Pick a channel you'd want to expand and then establish a goal for posting and a certain time period. For example:
I will post on Instagram every day for thirty days.
I'll be sending me an email on my mailing list each Monday for a period of two months.
I'll upload a new YouTube video each Tuesday and Thursday for five weeks.
Note down the numbers you have and engagement stats before beginning, and recheck them afterward. What did you learn? You may be surprised by what you learn.