The Most Effective Checkout Page Templates For Your Brand's Website The Best Checkout Page Templates For Your Website
The following article is an article written as a guest by Tony Minh Do, Marketing Manager at HubSpot.
One of the most important aspects of your shop is your checkout page. Utilizing a checkout page that will convert more visitors will help you boost your sales. Being aware of what needs to be tracked and how you can address your guests' concerns proactively can be even more effective.
This is what we'll talk over today. What you'll learn
What Is the Checkout Page?
Checkout is the second to last page your visitors see in their shopping journey. This is also the final step before they commit to making an purchase.
Cart abandonment and second-guessing could be major issues in this case So you should create a strategy to motivate customers to keep shopping.
The most effective way to do so is by reassuring customers. Give confirmation of the following info on the checkout page of your website:
- Information about the customer
- Shipping details
- Billing details
- Order number for tracking
- Pricing and information on payments
If you provide the data in a simple to read format, the customer can verify the information they need to continue with their purchase.
Most of the time there is a need for a simple checkout to make customers feel at relaxed. The amount of pages could differ depending on the type of product. Just make sure the submit payment button is easy to locate by the close.
The reason why checkout pages should be Optimized
Optimizing your checkout page helps provide a seamless checkout experience. It concludes the customer's purchasing journey and helps you continue to establish confidence. Therefore, you want to build high expectations of your customers and meet them.
Not doing so could be costing you revenue. A typical abandonment rate for carts is roughly 69.82% across all industries.
Furthermore, research by research conducted by the Baymard Institute on cart abandonment has revealed that the majority of reasons a customer doesn't complete their purchase can be attributed to the checkout process. 77% of people who surveyed thought the checkout process was either too lengthy or complex as well as 16% who said they were unable to calculate the entire cost prior to purchasing.
On the other hand, optimized websites checkout pages offer a streamlined checkout experience that address customer issues and boosts conversions.
It's crucial to ensure that each stage of the checkout process is sensible and doesn't waste customers' time. For instance, a simple alteration like switching between separate last and first name form fields to a single full name option could help.
Also, you shouldn't add new, weird fees or fees that change from your product pages. This can entice customers and discourages customers from purchasing.
Additional design elements can optimize your website checkout page also. Consider, for instance Do you make the most of the white space? Do you have your call to action (CTA) in the top of the page?
More importantly, is the checkout process run smoothly in mobile and desktop design?
Barilliance observed that 85.65 percent of mobile shopping carts had been abandoned, compared to 73.07 percent of desktop carts. With more and more customers coming from mobile devices, it's important to make sure their experience is great regardless of screen size.
At the end of the day, if your layout is too complicated, customers are likely to abandon their shopping carts. The more simple and appealing the checkout process looks, the greater chance you have to convert these visitors to customers.
What are the KPIs to track in the process of creating a checkout page?
You can assess how your checkout page performs through tracking the appropriate KPIs. Though they may not be able to answer every question however they will help determine what changes you can make about your website checkout page or the user experience.
In that regard Here are some of the metrics worth tracking:
- The rate of abandonment for shopping carts If the rate has been a high rate, there is probably wrong or confusing in your checkout procedure. Try comparing to others in your industry in addition.
- Cost of customer acquisition represents the efficiency of your marketing efforts. What's more troubling is that it is higher than the worth a buyer earns.
- Value of a customer's lifetime What is the average amount the average customer spend overall throughout their relationship with you and your company.
- Average customer order value How much will the typical customer pay for an order.
- The average duration of the page How long did checkout require?
Checkout Page Templates 5 and examples
After we've covered the fundamentals of checkout page design and how you want to optimize the checkout process, we've got some of the examples below to help provide you with a clear picture of what you should aim to achieve.
The checkout pages are simple, clear, and provide the information customers will require in order to finish their purchases.
1. Photobucket
Photobucket is an online photo storage service for users who need extra cloud-based storage. The checkout page templates are simple, with only the fields required for completing the form.
Pricing is transparent and easy for customers to determine which payment method they've selected and when their payments will be completed. Everything can be streamlined into a few clicks, which helps reduce cart abandonment.
2. Sketch
Sketch is an UX focussed SaaS business. While most of its website features bright colors, videos, and eye-catching graphics, its checkout page design is deceptively simple.
Sketch only asks for the required information, and then displays prices at the top and bottom of checkout pages. The entire page is the black and white. There are a handful of details, such as credit card logos provide some color.
3. Adobe
One of the top firms in design software, Adobe also has one of the simplest checkout pages to complete. The pages highlight the savings you could benefit from while making it easy to tell how much you've spent.
The forms for payment are simple and offer a variety of choices. Lastly, Adobe has a bright blue CTA informing you that you must complete the purchase.
4. FreshBooks
Freshbooks' accounting software provides an exciting twist to the website checkout page. FreshBooks has a bit more hue than other companies on its checkout page, however it uses it effectively.
The credit card-shaped forms of payment fields can be a great addition that is especially appropriate on a platform for financial transactions. In addition to blue, they provide the option of a different pay-now CTA and clear pricing.
5. HubSpot
Last but not least last but not least HubSpot CRM, the software company. HubSpot employs just a few colors, a simple layout as well as easy-to-read forms. The layout of checkouts is identical as the rest of the site and stays true to its brand.
Pricing is clearly stated, but should users have questions or concerns, they may use the chat option directly on the display.
What to Use For Your Online Checkout
What to do after checking out?
After having optimized your checkout page, you're now ready to work on the post-checkout process. It could involve:
Send a Confirmation Email
The importance of email is at each step of marketing your product, even if web visitors don't complete the purchase. Barilliance found that 15.22 percent of abandoned cart emails were opened between 2021 and 2021, helping businesses close even more sales.
Additionally, you can send a confirmation email after the checkout process is complete. So, your customer will feel confident that their purchase went through. Some mail services will automatically send out these emails with all of the details on your checkout page.
This comprises:
- Order number
- Order details
- Cost
- Name
- Important information
Templatize Your Email
In order to save time and decrease the chance of errors make a set of emails with templates you can reuse. These also work great with CTAs for connecting with customers' support when needed and to build credibility with your customers.
Provide All Communication Methods
Nothing builds trust faster than making it simple to get in touch. Add an email address for customer service, or a company telephone number, or think about incorporating an automated ticketing system, if it is appropriate.
This can also be a good moment to think about subtle sales. The goal is to make the client feel connected, so add social media buttons and offer the option of a option to sign up for newsletters. option.
Allow Refunds or Cancellations
Allowing refunds helps improve the customer's experience, and also builds trust between you and the customers. If it's difficult to cancel an order your customer may not want to buy from you ever again.
It can be a challenge to lose a sale, the customer will appreciate an easy refund process, and it will reassure the customer that they are able to be confident in you and your site in the future.
They'll also be more willing to return because they're assured of a refund simple to process.
Give a Feedback Method
Post-checkout is an excellent opportunity to solicit customer feedback. Your brand is fresh on their minds. Design a contact page or survey that allows users to give feedback following significant interactions.
The touchpoints could be like after a sale and after the refund has been given, or when you speak with a representative from customer service. It is possible to find out what the reason was for the client to ask for the refund, or whether they were satisfied with the item.
Take Action on that feedback
Do not let the applications get piled up. You must ensure that your data is stored safely. Then use the feedback and the KPIs mentioned earlier to continue to improve your overall website and the checkout functions you offer.
Final Thoughts: The Best Checkout Page Templates For your brand's website
Although a template for a checkout page looks simple, there's plenty of thought behind the details of each one. The goal is to give an last minute proof of your process to your customers, but you aren't looking to overload them with information.
Designs for checkout pages continue to move towards simplicity which makes it easier for customers to verify the information without getting caught up in the flashy visuals. Additionally, features like sign-up for emails as well as a refund policy could work, but you should try to ensure they are in sync with all other aspects of the site.
