The manner in which TCommerce empowered Tongue-Tied Academy was through the application of TCommerce to raise money for charities

Jul 4, 2024

The dentist in Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS can assist dentists in identifying and treat the lip and tongue connection.

The journey, caused by having twins born in 2014, was the catalyst for the establishment of The Tongue-Tied Academie that is dedicated to addressing the issue of having a tongue tie it is an issue that is widespread but under-reported matter.

Since the introduction of the course in 2020, the program has had more than 1500 students enroll and gave all earnings to charitable organizations which are international as well as local..

This is the way the man came up with his online business for courses and also how TCommerce was instrumental in assisting with his expansion.

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He found his niche

As the girls got older and the father realized there were tongue ties which affected their capacity to nurse. When he found a dentist that was able to treat the issue with lasers applied to the tongues of their children and they could take a much easier time nursing. "The dentist recommended that I take note of any issues related to tongue tie problems in children since it's more prevalent than people think; around one in four kids have the problem" Baxter tells .

As time passed and time passed, many began to ask him about the ties between lips and tongues. To find out more and more, he delved into every course and book on the subject, only to discover that there was a lack of sources readily available. Then it became feasible to perform the laser tongue tie technique. After treating patients and addressing the mother's queries and questions, he started creating a blog about the topic. As time went on increasing numbers of people sought out Baxter to seek advice. Eventually, he decided to publish the book Tongue Tied, in 2018. "People who'd seen the book, but wanted to know more," Baxter says. Baxter.

The next task was to create an online school . After his dental practice shut due to the outbreak His previous work was already completed the course that exceeded 200 pages long. He then hired a team of filmmakers to create the flagship course of 25 hours even when the dental clinic was closed.

He signed up with

The key to the success of Tongue-Tied Academy is the alliance it created with the help of an integrated platform to facilitate the classroom teaching.

"What's positive about it is that it allows you to organize the classes into modules or lessons." Baxter says.

He can present his information in bite-sized pieces and include interactive questions in the end of each portion. Furthermore, he could add chapters of his text in the program. "I find it beneficial that it permits me to include different kinds of material to my classes, instead of just video," he reveals.

He is a frequent customer of the software which allows him to create an automated certificate for students. "I will not have to take part in the course in a day, aside from answering the questions in the discussion because everything is automated," He declares.

The process of checkout was made easier by using TCommerce

Moving from TCommerce to Stripe has been a huge help in improving the experience of customers at Tongue-Tied Academy. Baxter believes that the use of TCommerce led to the loss of more revenue. Since switching towards the Stripe integration process, checkouts have improved, as per Baxter.

It supports a variety options for payment methods like Apple Pay and Google Pay, Baxter says that TCommerce allows transactions to be seamless that makes it easy and simple for all users.

"You have the ability to just click an icon, swipe your ID by using your face and then purchase the program you'd like to take," Says Baxter. "It's far simpler today rather than having to put every single piece of information in the form of a ."

Moreover, 's automated the procedure of calculating tax on sales that eases the burden of administrative tasks, ensuring the respect of rules across all states. Baxter states that the earnings earned of his classes will be deposited quicker than the previous service provider.

"I do not even consider this process since it's simple," he says. " Payments manages all the details, and after that money is deposited in the banks' accounts in their bank accounts. ."

Baxter plans to release the most recent version of his most popular course this spring. Baxter is planning to use an option to bump orders that permits customers to purchase an additional course for a discounted price, without slowing down the check-out procedure.

He drove impact through charity

After the funds have been transferred into the account the person in charge of the account gives all the money to charitable organizations.

In addition to helping clean water projects across Africa as well as Asia for rehabilitation projects and efforts to combat human trafficking, Baxter's dedication to the welfare of people is a prime example of the Academy's greater goal of providing assistance for people with social. "I don't require other assistance," he says. "We are in our home with our house and cars, we're in good well-being ."

"If I can aid the baby who couldn't have a feed in the past or struggles to feed or struggles with feeding or trying to feed then it's well worth the effort," he continues.

He taught various variations of the class.

To meet the varied demands of customers, Baxter launched a condensed version of his course that is tailored to professional specialists, like speech therapists, lactation consultants, and other. This LITE Version course, priced at $495, is a succinct yet impactful examination of the subject offering a greater variety of learners.

Every course he offers includes an evergreen format, which means that students are able to join whenever they wish. "Teaching this course via the internet has made it as easy for students to take advantage of the course," he says.

Additionally, they provide American Dental Association-approved continuing education credits. "We utilize an approved CE provider. It means they are eligible to use the provider as a basis for their certificates," Baxter explains.

Although the course's flagship cost $2600 The content, when coupled with CE recognition, will aid people to appreciate the value of money.

He created a user-friendly interface

Despite its success, Baxter says that he isn't using a marketing strategy.

A typical experience for customers begins when someone is studying the book. If they would like to know more information about this subject, the book can guide readers to Tongue-Tied Academy.

At gatherings and other events, typically those who attend are able to sign up for his list of email addresses. When people join his email list for email, they're received the email of MailChimp which will send them to his blog.

He defined success as a person.

Baxter defines success as being able to broaden the scope of his experience. "It's not me who is alone on this journey," he says.

"We have over 1500 students that have attended our classes. If they each see at least one patient per day it's much more than I've managed alone ."

What defines success for him lies in the education of those providing care, encouraging parents, and making sure that patients are treated while using funds to support charities all over the world.

If you're making an online course, the author needs to find their passions. "It could be any thing," the author declares. "And whatever you'd like to design the possibility is yours to decide on the path you'd prefer to follow. ."

"Just be you," Baxter encourages. "I'm not an online course man. I'm a dentist. It's just a thing that I've made available to the public. And last year, we were honored to be among the top 10 schools in ."

Prior to the creation of Tongue-Tied Academy, he created two of the courses his own. The courses were priced at $99 that around 10 students could afford to enroll in. "I have learned so much from this experience," the instructor says. I got better-quality video and created a flagship program with Tongue-Tied Academy ."

"You may fail on a few instances," he adds, "but that's aspect of becoming a better learner. It is possible to committing a mistake if you don't learn from it ."

The HTML0 Tongue-Tied Academy continues to develop driven by a constant determination to education and helping others, and its long history of charity and empowerment serves as an source of inspiration for future instructors and entrepreneurs.

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