"The Farmer's" Dog was the central character in an Emmy-nominated commercial
The characters in the movie Farmer's Dog, the motive behind their original Super Bowl ad was simple to make people weep. "There was a line within the brief that stated in essence, if the viewers don't get to tear up, you've failed," said filmmaker Goh Iromoto, the person responsible for The Farmer's Dog now-iconic (and Emmy-nominated!) commercial "Forever" to become real. "I'll forever remember that line. It was a major motivational aspect, both with regard to imagination and also artistically for me personally." We're curious to learn more about the Staff-Picked spot which was the highest rated commercial during the 2023 Super Bowl and has earned an Emmy nod (!) We talked to Goh as well as the team of creatives of The Farmer's dog to get additional details on their amazing teamwork and their incredibly thorough explanation of the short along with the dogs that were the inspiration for the commercial. Find out the most important highlights, or view the whole conversation here.
| The title of the project | "Forever" A.K.A. The Farmer's Dog |
| Stakeholders |
Teressa Iezzi, Director of Content and creative
Sophie Forman, Director of Brand Design |
| The purpose are the focus of this campaign. |
Teressa and Sophie wanted to create ads that were a reflection of their slogan for the company "Long Live the Dogs."
The company's strategy has always been to focus its marketing on the most in-depth aspects of their products. But, Teressa and Sophie realized that their Q1 campaign had to be more specific in defining the purpose of it, which is to allow dogs to have longer and healthier, happier lives. They helped bring this to light in a unique manner. |
| Goals |
* Develop the Farmer's Dog purpose and rallying appeal with a powerful and artistic method
Develop an emotional story which is far more than the specifics of the product |
| Timeline Timeline |
The entire production took around four months starting up to the break-down at the end of the production going in the following manner:
Short stage November | Goh shares his pitch with his team December | Shoot January | Post-production February Live! |
| Resource | The Farmer's Dog team worked incredibly together with Goh in the creation of the final product. Goh was appointed the role of creative director and also director of the whole project. Teressa as well as Sophie played a key role in the development of the project. The trio worked closely throughout the whole project from beginning to the final. |
| Takeaways from HTML0 |
Make sure you have money in your short
The story should be the main focus rather than the products * Great work deserves great promotion |
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