The art of Event recap video
But, before you know that, your weeks of preparation will be over in a flash In the average, businesses need three to six weeks to prepare and promote an event that is small in size. Making videos of event recaps is one way to ensure your content lives on, even after the event is over.
Videos of event recaps are a way of boosting brand awareness, promoting future events, and reaching more of your intended audience.
In this post we'll discuss tips, best practices, and examples so you can create shareable event recap videos that will not only assist people remember what was memorable but also encourage people to register for the next event.
In this article
- What exactly is an event recap video?
- Why create and distribute event recap videos?
- How to create and distribute videos of event recaps
- Event recap video best practices
- The wrap up
What exactly is an event-recap video?
Videos of recaps of events are generally between one and three minutes in length. They are designed to give the viewer the full picture of what it was like at the event.
The edited videos are coupled with brand-new graphics and music to create memorable images of the day. Here's an example of the event held in collaboration in collaboration with The Vendry in Los Angeles.
What is the purpose behind creating and distributing event footage of recaps?
Videos that recap events help marketers understand the essence of events. Participants can relive the experience while those unable to attend might be inspired to register for the next event.
Videos of event recaps can also make to make your budget for production even further, ensuring that your event continues to entertain or educate following the closing curtain call.
Make sure you maximize your return on investment and produce forever-green content
After weeks of meticulous preparation, you'd like your event to be forgotten when it's done. Recap videos help maximize the exposure of your event, and also ensure it is at the forefront of your audience's mind.
They're also a way of repurposing event footage into evergreen content and getting greater value for the first investment. Use event recap videos to make content for social media, websites articles, newsletters and future promotional campaigns.
Boost the reach of your event, and boost the number of people who attend
When you publish videos of your event will reach a wider group of those who did not take part in your occasion. Anyone who was unable to attend or who weren't conscious of your event may nevertheless experience the highlights of your event learn about the value of it, and possibly be convinced to attend your next edition.
The increase in engagement could result in conversions such as more event registrations, subscriptions, or sales.
Latha Youngren, Chief Marketing Officer of event managing software Tripleseat Tripleseat, claims that the summary video from their annual conference EventCamp helps them across multiple marketing strategies and also for promotion of their corporate brand's culture.
"Beyond the content of the recap itself, the video serves other reasons. We use it when promoting next year's EventCamp via emails, social media, blog posts, as well as paid content. It's a great way to show our customer service and company culture when applying for event awards."
Show the success of your event
Recap videos are a visual representation of a successful event. In displaying the testimonials of attendees or positive comments, as well as the general energy generated by the event, marketers are able to establish trust and worth in their events. Anyone who hasn't participated before get the chance to see the things they've missed from.
How do you create and distribute video recaps of events
The trick to a captivating event recap video is all about the planning. Decide on the story you would like to tell and to whom before beginning to create. Create a thought out distribution plan to are able to get it noticed by the people you want to reach.
Make sure to plan your recap video prior to your event ends.
Prior to your event, develop sure you have a plan in place for recording important moments that you would like to include in your recap video.
Latha of Tripleseat says that the key to a successful event recap video is plenty of planning. The day before the annual meeting of Tripleseat starts, they know what they want to do for their post-video content.
"At Tripleseat, the planning is much before EventCamp starts. We determine the kinds of visuals we'd like to incorporate into the video as well as the most attractive venues within the event with high-profile speakers, as well as attendee reactions", she says.
"We hire a local videographer and brief the videographer on what we want to shoot, the vibe of the background music, the length of work, and deadlines."
Find out who you want to reach and the key message
A video of a recap event created to relive past events may look different from one designed for future attendees that convince them to register. Before you begin filming your videographer make sure you know the objective of the video and also the intended audience.
Is it an overview reel as well as a social proof teaser for next year or a different idea? If you are clear on the purpose you intend to communicate with your recap video, it'll be much easier to create your narrative.
Nebojsa Savicic is the co-founder and CEO of the video automation software Simply, says the event recap video should make the audience feel as if they were there.
"You have to create a strategy. Think about what you want your audience to take away from your video. What are the most memorable parts of the occasion or the main speaker or the behind-the-scenes action? When you've got a clear goal in mind and objectives, you're able to start sketching out the contents for your video."
If you wish to make sure that those who attended your event in the past remember it You could choose to include key insights and highlights from Q&A sessions. However, a teaser to encourage sign-ups for future events could contain more testimonials as well as footage of the overall atmosphere of the occasion.
For example, Snap uses their event recap video to generate enthusiasm for the latest new feature launches.
It is formatted according to channel specs
How you format your video depends upon the channels that you make use of. Therefore, consider whether landscape or vertical video angles are the best choice for your preferred platforms.
Build a distribution strategy
A distribution plan can help increase the number of people who view your video. Prior to publishing, list out all the channels you plan to use to promote the video recap. Post it on those places that your intended audience is most likely to be.
Presently, 60% of marketers use social media to drive virtual registrations for events. If your target audience spends time there, you should post your review video.
Latha Youngren describes how Tripleseat shares the video in various places to maximise its exposure.
"We release our recap video in follow-up emails to attendees, publish it in several social media posts, ask employees to spread the word to their networks, embed the video in an event blog post that recaps the experience, as well as on the EventCamp website," she says. "We include a tag for participants and speakers in the video so they're informed and able to share it with their networks."
"We enhanced the video using keywords like 'marketing conference review,' industry insight,' and 'networking performance. After that, we transcribing the audio, designed an SEO-friendly landing pages on our website and embedded the video alongside the blog's compelling post," she says.
"Our video recap went viral, making waves in the market and garnering hundreds of viewers. This increased our visibility, established ourselves as a thought-leader, and generated leads." Maria Harutyunyan, co-founder & Head of SEO at Loopex Digital
Timing is everything
The time you share your recap video will depend on the purpose you're trying to achieve. If you're looking to connect with participants who have recently attended and remind them of the event's key learnings and highlights, you'll want to share your recap video within a few days of the event so they can remember it.
If you want to increase sign-ups at the next event you'll be hosting in three months time, you can post your video during the months prior to the event.
Event recap video best practices
Do you want to produce a video of your event? Use these guidelines before getting going.
- Keep it brief and simple.
Your event recap video is brief summary of all the action -- not a blow-by -blow summary of what happened.
Pay attention to your viewers' focus and time. For example, Nexus created a recap video that lasted just 2 minutes and included perspectives from the industry's thought leaders who were in attendance.
If you've got leftover footage, you can repurpose the footage into posts for social media or other promotional videos and cut costs on your video budget for production.
- Include social evidence
Incorporating elements of social proof can help you win brand credibility. In the event that potential customers see positive experiences recent participants enjoyed and enjoyed, they are more likely to register to attend your next event.
Business community online, The Tweak Your Biz, includes social evidence in their video recap in which they ask speakers and attendees to write about the highlights of their experience.
- Showcase big names
If you've hosted a well-known experts, brands or influential people, you should feature these people in your posts. This is a type of currency on social media that could convince other people to join your next edition.
There's also the bonus that if you tag these people or their brands in your content They may share the video with their followers, expanding your reach.
The creative festival SXSW includes well-known actors and TV personalities like Robert Downey Jr, Elizabeth Olsen, and Eva Longoria in their daily event recap.
FAQs about event recap videos 1. How long should an event recap video be?
A video of an event is expected to last within one or three minutes. It should be more similar to a highlight reel, but not as long as a full-feature movie. 2. What are the advantages of recap videos?
Videos of event recaps have many significant advantages that include:
- Expand the reach of your event
- Enhance the value of your event
- Invite the future participants to sign up
- Create trust among your target audience
The wrap-up
Event recap videos can help people who didn't attend feel part of the event and motivate them to sign up next time. They're also a way of keeping your content alive for participants long after your event is over.
From highlight reels and attendee reviews, video recaps of events help broaden your event's reach. Follow these guidelines and ideas on your mind for highlighting your events' highlights, create social proof, and increase registrations.