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Membership changes constantly. Members' needs are constantly evolving. Members' preferences change. This creates an unproductive income pool, which is typically not apparent until it's far too late.

More often than not the biggest danger to your members' earnings doesn't stem due to a single occurrence but the result of events which appear to be minor (like the churn) at the time, but can be negative for the future growth of your member base.

Members who have optimized their membership to avoid the risk of this will see their revenue rise by up to 50% over those who have not.

In this session you'll learn how to deal with the issue of churn, how to set up campaign to recover members and much more, so that you can drive the most value from membership across the whole spectrum.

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