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The requirements for membership are constantly evolving. The requirements for membership shift constantly. People's preferences for membership alter. This results in an unsustainable income stream that can be overlooked until it's far past the point of no return.

The biggest chance of losing money because of membership isn't just one event. It's an effect of a variety of little events (like turnover) over time that could be detrimental for your membership revenue.

members who have optimized their membership in order to protect themselves from any of these risks could see revenues by 50% more than members who don't.

In this class you'll learn about ways to tackle the issue of churn and how to create rehab campaigns and to maximize the value of your membership across the board.

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