Terms

Effective membership plans recognize the fact that there are going to be times when members will be more careful when it comes to spending.

Being able to plan for the possibility of this happening instead of reacting is the primary factor that will determine if your firm can function in an an environment in which consumers are extremely preoccupied.

What do you need to do to ensure you're ready? Diversification of the recurring revenue.

Timing stamps: 00:00 Introduction 02:04 What we cover 03:05 - Customer case research 10:10, optimizing the mix of the plan options. 15:50. Quarterly/Annual strategy. 22:45 - The strategy to grow revenue 5x. 28:00. The most important takeaways at 30:46. Q&A

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