Terms

Sound membership strategy acknowledges that there will be periods in which members become more cautious when it comes to spending.

Making preparations for the moment, instead of reacting could be the only element that decides whether your group can maneuver through environments where consumers are very cautious.

How do you plan to prepare? Diversification of revenue recurring.

Time stamps: 00:00 - Introduction 02:04 What we'll discuss 03:05 - Case research 10:10, optimizing mix of plans 15:50 - Quarterly/Annual strategy 22:45 - The path towards 5x growth 28:00 Takeaways 30:46 - Q+A