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In the final days of this year, I'm hoping to let you know the activities we've had the past few months at . In the past three months, we've completed three six-week cycles, and our usual cool-downs in between. There's lots to talk about, so I'll jump right into.

Big Batch projects

Six "big bunch" projects. They were balanced betting on the future periodic updates that are based on user feedback, and improvements on our technical infrastructure.

1. A new metrics experience

There was a time when there was a "standard problem" collection of SaaS metrics for customers to evaluate their performance. Over the years we noticed that this was falling short in several different ways. One was that it was not accessible for customers with no prior knowledge of data and lacking sufficient detail to customers who have strong analytical skills (or even their own internal analytics team). This led to an untrustworthy view of our data that we were sharing.

In the course of this year, we have rolled out a brand-new Data collection API and metrics layer that laid the groundwork for a more opinionated metrics experience focused on member. This involved removing some older metrics, adding new metrics, as well as improving their reliability and detailed.

Our new Trials metrics dashboard

We still support a few traditional metrics that are based on orders. However, new metrics tend to be more about trends and analyzing business health over a more long duration.

The metrics are based on an architecture framework that is based on analysing trends on a month-to-month basis. This, we believe, will be more suitable for the businesses that offer recurring memberships which use . These trends are tracked over time with segmented columns, while below we have a table which breaks out each specific segment for each month.

Our new Churn metrics dashboard

Click on any particular cell segment for a view of that data charted over that month in addition to seeing every single details that comprise the data (whether the activity is subscriptions or members).

In short, you can go through the organisms down to the Atom. They were designed to help makers understand the process of creating in their lab, as well as the best places to go for a second look.

The latest trend metrics include The new trend metrics are: The new trend metrics are: MRR. Find out what factors contribute to the monthly recurring income carrying forward from previous month, renewals, new members, upgrading, downgrades and cancellations and missed payments. Also, you can see ARPM and LTV. Then, you can see the number of Paying members. Simple, check out how your audience of paying members changes over the course of time. The same sorting like you do through MRR (upgrades and downgrades and so on.). -- Net revenue. An easy look at your monthly cash flow, derived from total revenue less refunds. - Churn. Find out if there are any issues that may be lurking beneath the surface with the help of revenue churn broken down by voluntary (cancellations) or involuntary (failed payments). It is also possible to see rates and count in each of these segments (i.e. X failed payments for a rate of Y%). - Trials. Review the results of your paid and free trials over the course of time. For a given month you can see the amount of trials that were started, how many expired and which ones were have been converted into recurring memberships as well as your overall trial conversion rate. - Plan comparison. Pick up to five plans and compare them against each other by using one of the above metrics.

2. Comment and Likes on our blog posts

Posts allow customers to communicate with their members who pay, via email and publishing on their own blog hosted by them. Posts can be utilized for a variety of reasons; to replace newsletters, to deliver benefits, or just to reach out and keep track of.

The new Comments feature

In order to better create spaces to allow for dialogue and create a sense of communities, it is now possible to make comments and likes available on posts (and likes on comments). These can be enabled at a global and per-post basis. This includes a locked read-only state for the time that a discussion has completed its course.

The ability to link deep to comments, load recently added comments instantly without page refresh, and display badges for comments written by staff members as well as moderate abuse by malicious actors. Users can also set notification notifications to their browsers whenever new comments are made.

Posts are an area of active investment for us, and we're very excited over the possibilities of new use cases this opens up for customers.

3. Enhancing group memberships

Customers can offer customers can sell Group Subscriptions that are subscriptions that contain several seats that are managed and purchased through a single person. It is typically used in institutional settings or for corporate use.

It's been a subject of discussion many times throughout the years, and had collected several larger improvements based on observed usage and the customer's complaints.

The updated Interface for Group Subscription interface

We delivered six important upgrades to Group Subscriptions:

• Plan groups: Members can now self-service upgrade their individual subscriptions to a group subscription prior to this, but it had to be handled manually by an administrator.
• Changing managers: It's now possible for group managers to hand over management of the group to another participant which is much simpler for administrators of the site to do the same. Managers don't take a seat and customers are able to specify whether or not the manager of the subscription to the group should count towards the total number of seats included with the subscription or not.
• Auto-renew is not available for subscriptions paid externally when the group's subscription is paid by external means (via checks or any other method) then we do not show the auto-renewal options within their account as this by definition is managed by the administrator of the site.
• Display seat utilization in admin: We improved our dashboards, allowing us to display more clearly the current utilization of seats across all group memberships.
• Generic link to manage members In the past, to join a user to the section of their account in which they were able to control their team, you needed to provide their unique URL with their ID. It's now possible to share an unidirectional routing URL, so the creators are able to automate their customer service.

4. We are updating our website for marketing

After we revamped our marketing site at the start of 2020 we've shipped many updates and features to our product, but had not redesigned to keep our site current and convey our story in the most compelling way possible.

Updates to .com

We conducted a complete analysis of content, revised our positioning for products based on the information we've gathered, designed new landing pages, enhanced our screen shots with more sophisticated brand names, and redesigned the Customers page in order to emphasize what features are being used by customers.

Enhancements to .com

This all aims to bring out the modularity of and how we can be incorporated into a variety of scenarios of use.

5. Improvements in performance

The software is employed by several large creators, each driving millions in revenues each year with hundreds of thousands of members. As we've onboarding these customers and observed, certain aspects of our admin had become extremely difficult to use and slow during daily usage, which reflected the poor reliability of our system and level of craft.

A whole cycle has been dedicated for improving the performance of some important areas, including Activities, Dashboard, Dashboard, CSV exports, and the segmented view of members who are free. Qualitatively the experience of navigating the account that has large audience has become much snappier, and we're seeing drastically decreased load times as well as workload for our employees through our instrumentation.

6. Cancellation surveys

For more information for creators about the reason why they are cancelling their subscriptions, we're sending cancellation Surveys to be shown the members who have cancelled. This data is aggregated in an updated cancellation view.

The new Cancellation survey feature

This information not only aids owners regain customers, but also provides a feedback loop that can aid them in understanding the worth of their membership business over time, to help to align their business with their clients' expectations.

Our new Cancellation surveys

This view offers creators an overview of two distinct sections: subscriptions cancelled that aren't yet churned (and are able to be redeemed) or have fully expired and churned. Also, you can see the reasons for cancellation for each segment. The data is processed and exported in a CSV as with all other information in .

Surveys can be disabled or deactivated, but they are normally enabled.

On-the-fly, small-batch projects

They are small projects were delivered alongside the larger projects described earlier (not including bugs and support tickets). These projects typically span from two days to 2 weeks of work, and are guided by feedback from customers and insights gained from our customer-facing teams. We [email protected]

• A preferred partners page on our website for marketing, which will showcase some of our best development partners, and to connect them with potential leads.
• pagination on our blog for SEO improvement and to increase the amount of time spent on our site.
• new protection to podcast RSS feeds served from ACast.
• Support for Hungarian and Czech as possible localization options
• A new option for coupon targeting, so coupons can now be applied to any of the following items: new purchases, existing purchases, in the event of reactivating expired subscriptions or even when you upgrade a subscription.
• an API option to hide certain text links that were restricting iOS app store approvals for some customers.
• innovative tax-handling options new options for tax handling Canada which means that consumers are receiving the right amounts based on their revenue and the nexus
• cookie banner to the site of marketing for EU and UK visitors to the UK and EU sites.

We also automated some of our internal tools used to transfer customers away from competitors such as Substack and Pico. Finally, we audited and also restricted our usage of 3rd party cookies to improve privacy.

As with all of our releases, they represent a complete team effort , from research and development to implementation, aiding in documentation, customer support and even marketing. We thank the team for all of the amazing work, and a huge thank you to our customers and partners. Happy holidays!