Terms

"I came from a business which has a structure of operation that's dependent on community growth as it's an open source program," he begins. Therefore, he decided to establish a secure Discord community, with access to content from WordPress since that's where the first media project, virtualization.info was hosted, it allowed him to "recycle twenty years of knowledge".

The decision to choose WordPress not based on the experiences he had in part, due to the versatility offered by the software. "There is a reason behind why 43 percent of websites on the planet use WordPress," he adds. The growth of the plugin market implies that the result you can accomplish with WordPress is incredible, and it can be accomplished in less than a quarter of the time required by other solutions."

Never compromise the value of branding

Alessandro says: "Many newsletter and blogging platforms offer only a handful of choices in the creation of the image of the company. They bring together the appearance and the feel of the website which means that every single one is alike. The theme can be customized the theme slightly or you could add your logo, but it's only minor tweaks.

"Every blog or newsletter appears identical. This isn't working for me. As I mentioned on Facebook, don't change the method you think will be most successful. Be sure to do the most effective job just to check an item off. Doing things that compromise your work is one of the errors which can lead your to get in danger several times."

Screengrabs from the first virtualization.info website

"I have created a brand which people are talking about for over 20 years, and they are constantly writing me about. I have to be able to enjoy complete liberty and the freedom to create every single surface of the site in order to make sure that it's in keeping with my image. I'm looking to build my name and not other publishing company."

Becoming valuable: niche and voice

"Two things are important when making your own website-based magazine" Alessandro continues. "The primary step is to determine the best market. This is simple to say, but difficult to achieve!" He laughs.

He says that there's not any problem with having an individual with a different viewpoint that covers similar subjects as those who share the same viewpoint. "You might cover the same topics and it may be about the arts, political issues or crochet, squash or any other topic you wish to cover However, you need to look at the world from a completely different angle. This is what defines your specialization. how you approach things is unique."

The author explains the concept of Synthetic Work, which is looking at AI using a non-technical perspective and the impacts on industry, the economy, and employment as well as the society. "If you are thinking about cooking for instance, you may find yourself in a niche where your perspective is about its science, but it isn't widely thought of - like, for example what, on the most basic level of chemical, how could make food taste good.

The second method is to discover your own voice. "Human creatures learn through imitation. The same way we think, "Wow I love the style in which the author is writing," and then try to mimic how they write. It's a great way to learn is the most effective way to gain all the knowledge that you can. Then you have to attain a level where you have your own voice. This isn't easy!"

It's hard to understand that there are those who don't like your way of seeing the world or write about it, yet it's the only method to stand out from others. "If you're in the same style, or method of thinking as everyone else, you'll disappear rapidly."

The writer continues: "People don't read for informative material. It may seem counterintuitive however, people enjoy reading because they believe in the person you are: they're intrigued by your personality, and that's reflected in what you communicate." He suggests that people ensure that their personal style of communication is reflected in the tone they use when discussing their subject matter.

Alessandro being on stage at OpenStack Community event held in Silicon Valley

Alessandro mentions that he's witnessed this happen for more than 20 years and is witnessing it taking place on a regular basis. One instance is that I recently read a manual to students considering whether to pursue a PhD and was written by one of OpenAI's co-founders who created OpenAI. The subject isn't artificial intelligence but is an old article that was written by him a long time in the past. In the article, it's advised to go to conferences. It is suggested to not look at just the program and more on the presenters. It's crucial to search for speakers who you admire and who you've met or been told about who give excellent talks, regardless of whether their style does not match your own studies."

Alessandro claims that this is a fantastic way to illustrate the point he is making to get people excited about your work and how you present things. And what you say about could be a side thing. "Even in the event that they will not be at your side, they'll be eager to know what you have to say since they've grown to respect you and feel that they have a valuable contribution in their life."

More information about Synthetic Work

Learn more regarding Alessandro Perilli and his Synthetic Work newsletter at synthetic.work.

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